Minnesota Wild Logo

Minnesota Wild LogoMinnesota Wild Logo PNG

A landscape painting can also become an element of a sports style. The legendary hockey team has proven this perfectly. Although the Minnesota Wild logo consists of natural beauties, it resembles the head of a bear. This is emphasized by the beige edging running along the edge of the landscape. Everything in it is symbolic, from the starry eye to the mouth of the river.

Minnesota Wild: Brand overview

Founder:Craig Leipold
Saint Paul, Minnesota
Minnesota Wild is a professional hockey team competing in the National Hockey League. It is a member of the Western Conference and plays in the Central Division. The club was founded on June 25, 1997, and is based in St. Paul, Minnesota, where it plays at the Xcel Energy Center. It’s recognized as the first NHL franchise in the region.

Meaning and History

Minnesota Wild Logo History

Although this hockey team appeared in the late 1990s, it began competing much later. The athletes played their first season in 2000, so this date is considered the official emergence of the team. Currently, it is owned by Craig Leipold, and the team is managed by Bill Guerin. Dean Evason temporarily coaches the hockey players.

Since its inception, the franchise has not relocated and has rarely revisited its concept, reflected in the brand’s symbolism. The emblem has remained virtually unchanged, except for rare exceptions when modern adaptation to various media was required. Good visibility, artistry, and ease of perception are their main requirements, reflected in the current version of the logo. Overall, the club has only changed the design of its logo once throughout its existence.

What is Minnesota Wild?

Minnesota Wild is a professional-level hockey club based in St. Paul, Minnesota. It participates in the NHL, representing the Western Conference and playing in the Central Division. The team holds home competitions at the Xcel Energy Center. Although the franchise was founded in 1997, it began playing later – only in the 2000-2001 season.

2000 – 2013

Minnesota Wild Logo 2000-2013

Between these seasons, the franchise used the debut version. As it is called “Wild” and Minnesota is rich in forests, the emblem was based on a landscape with coniferous trees. The tall firs with triangular silhouettes emphasize the sharpness of the athletes’ character and their pursuit of victory.

The emblem depicts intertwined trees: green at the bottom and red at the top. They are combined in such a way that they form two background spaces: a raspberry mountain ridge and a wild green forest. Although the elements do not merge in color, they form a unified picture where everything is inextricably linked.

The logo is a landscape drawing that acts as a visual deception, an illusion. It seems like a round yellow moon, but it’s the ear of a beast. Above is a bright falling star, but it turns out to be the animal’s eye. You look at a stream receding into the distance but realize it’s the gaping mouth of a predator.

Camouflage is present in everything – even in the outlines, as the emblem depicts the head of a huge bear with medium-width beige edging. Right above it is the phrase “Minnesota Wild,” formed in an arc.

2013 – today

Minnesota Wild Logo 2013-present

In 2013, the first and only redesign of the logo was carried out. Because the hockey club is satisfied with everything in it: the mystery, originality, artistry, and double meaning. The latter implies the presence of diversity in the brand’s symbolism.

The first thing that catches your eye is the landscape reflecting the forest expanses of Minnesota. But the second is much more important – the contour element in the form of a wild beast encountered in the local slums. All this remained unchanged after the logo revision. Only the inscription at the top disappeared because the team decided to focus on the drawing, enlarging the main symbol – the head of an enraged bear.

Minnesota Wild: Interesting Facts

The Minnesota Wild, a professional ice hockey team from Saint Paul, Minnesota, joined the NHL in 2000 and quickly became a big part of Minnesota’s strong hockey tradition.

  1. Beginning: The Wild started in 2000, bringing back top-level hockey to Minnesota after the North Stars moved to Dallas in 1993. Hockey is a big deal in Minnesota, so getting the Wild was exciting for fans.
  2. Team Name and Logo: “Wild” reflects Minnesota’s rich natural landscapes and wildlife. The logo, a bear head with a wilderness scene inside, shows the beauty of Minnesota and stands out in the NHL.
  3. Home Games: They play at the Xcel Energy Center in Saint Paul, a modern arena loved by fans for its great atmosphere. Minnesota is known as “The State of Hockey” because of its love for the sport.
  4. First Playoff Win: In 2003, just their third season, the Wild won their first playoff series and advanced to the Western Conference Finals, making a memorable comeback in two series.
  5. “State of Hockey”: Minnesota’s known as “The State of Hockey.” The Wild embody this, representing the state’s long history with and love for hockey at all levels.
  6. Mikko Koivu: Koivu was the team captain from 2009 to 2020, the longest in the team’s history. He’s from Finland and spent his whole NHL career with the Wild; he is known for his leadership on and off the ice.
  7. Achievements: The Wild have won division titles and made several playoff appearances, working hard to win their first Stanley Cup.
  8. Notable Players: Players like Marian Gaborik, the team’s first draft pick and all-time leading scorer for a while, and Zach Parise and Ryan Suter, who both signed big contracts with the Wild in 2012, have been key to the team.
  9. Community Work: The Minnesota Wild Foundation helps support hockey and families in Minnesota, showing the team’s dedication to giving back and growing the sport.

The Minnesota Wild is more than just an NHL team; they’re a big part of Minnesota’s hockey-loving culture, representing the state’s passion for the game and community.

Font and Colors

Minnesota Wild Emblem

The logo depicts both a beautiful row of trees and the silhouette of a wild animal. The role of the eye is played by the North Star, always brightly shining in the sky. The athletes’ recognition is a tribute to the hockey club Minnesota North Stars, which moved from Minnesota to Dallas and got a new name – Dallas Stars. The star on the emblem reflects the athletes’ motto, “L’Étoile du Nord,” which translates from French as “The Star of the North.” Meaning their team is the only star in the northern region.

Despite the style and ostentation, experts consider the logo complex and unclear for North American professional sports. They claim that the sharp-edged trees, round moon, five-pointed star with elongated rays, and winding stream poorly reveal the team’s audacity, conveyed in the unclear outlines of an ambiguous wild beast.

Minnesota Wild Symbol

In the modern version of the logo, there is no text because the main emphasis is made on the image. But in the previous version, there was an inscription. It was executed in uppercase with a block sans-serif font. Additional written symbols can vary, including being handwritten with a slight tilt.

The franchise’s official colors include four shades: yellow, gold (Minnesota Wheat and Harvest Gold), green (Forest Green), and red (Iron Range Red). There’s also white, which serves as the background.

Minnesota Wild color codes

Forest GreenHex color:#154734
RGB:21 71 52
CMYK:93 24 85 68
Pantone:PMS 3435 C
Iron Range RedHex color:#a6192e
RGB:166 25 46
CMYK:7 100 82 26
Pantone:PMS 187 C
Minnesota WheatHex color:#ddcba4
RGB:221 203 164
CMYK:6 13 41 4
Pantone:PMS 468 C
Harvest GoldHex color:#eaaa00
RGB:234 170 0
CMYK:0 30 100 0
Pantone:PMS 124 C


What should the Minnesota Wild logo be?

The Minnesota Wild emblem is a contour of a wild animal’s head with an open mouth (presumably a bear). It features a coniferous forest (larches or firs), a round moon, a falling star, a winding river, and a red sunset. The white dot with a long ray is the North Star, a tribute to the club “Minnesota North Stars.”

Is the Minnesota Wild logo a bear or a wolf?

The club’s administration does not explain this question, emphasizing only that it is “wild nature.” However, judging by the outlines of a round ear, wide neck, and blunt front part of the muzzle, the logo seems to trace the contours of a bear rather than a wolf or a member of the cat family.

What animal is the mascot of Minnesota Wild?

Recently, the mascot of the Minnesota Wild team became a red panda bear. His name is Nordy, and he was introduced in 2008. He is also called a cat bear and a little panda, so the question of what animal is depicted on their logo causes a lot of debate.

Who designed the MN Wild logo?

Graphic designer Steven O’Lafin created the MN Wild hockey team logo. He drew it while working at the SME Branding company in New York which created the logo.