Anastasia Beverly Hills Logo PNG
The Anastasia Beverly Hills logo is sophisticated and graceful. The emblem features royal regalia and the lightness of butterflies, symbolizing eyebrows that fly up like arrows and lending the face an aristocratic, attractive look.
Anastasia Beverly Hills began with Anastasia Soare, born on 28 December 1957 in Constanța, Romania, to a family of tailors. While studying art history and architecture, she learned how changing eyebrows in a portrait could alter the whole expression of a face. In 1989, as Romania’s communist regime collapsed, Soare moved to the United States with her daughter, Claudia, and settled in Los Angeles.
Working as an esthetician in a small salon, Soare noticed that American clients paid little attention to eyebrow shape. She developed a brow technique based on the golden ratio, drawing on lessons from Leonardo da Vinci that she studied in art school. The method followed facial bone structure rather than fashion trends. Her clients soon included Cindy Crawford, Jennifer Lopez, Victoria Beckham, Naomi Campbell, and later the Kardashian sisters.
In 1997, Soare opened her flagship salon on Bedford Drive in Beverly Hills and registered Anastasia Beverly Hills. In 2000, she launched her first brow tools and care products, building a category that was still limited in the U.S. market, where Benefit Cosmetics treated brows as one product area among many. Soare also patented the Golden Ratio Eyebrow Shaping Method.
ABH later entered Sephora, Nordstrom, Ulta, and other major retailers. In the 2010s, it expanded into contour palettes, liquid lipsticks, and eye shadows. The Original Contour Kit, released in 2014, became a viral product. Claudia Soare, known as Norvina, became president and creative director in 2016. In June 2018, TPG Capital bought a minority stake, while in December 2025, Soare invested $225 million, completed a debt recapitalization, and retained control as CEO.
Meaning and History
Symmetry, beauty, and balance form the basis of the company’s emblems. The company’s main merits are conveyed through the graceful lines and curls. The print theme plays on the idea of a quality mark, achieving perfection and harmony by creating the right eyebrow line. Each logo hints at the brand’s star customers, attracting even more customers. The brand makes every fan feel like a queen. The company’s sign evidences this magic.
What is Anastasia Beverly Hills?
This company was founded by brow expert Anastasia Soare, who redefined beauty standards with her signature “Golden Ratio” brow shaping technique, elevating self-care to a high art. From its famous brow products to pigmented eyeshadow palettes, contouring kits, and lip colors, the brand has grown from its luxurious flagship salon in Beverly Hills into a global beauty empire. Today, this brand is a benchmark for professional makeup artists and enthusiasts seeking precision and excellence.
1997 – 2015
The emblem consists of a seal and a signature. Both parts of the sign are very airy, light, and elegant. At the very center is a circle with an inscribed composition that abbreviates the company name AVN. All three letters are encoded in a single image, resembling:
- A crowned butterfly.
- A princess in a cloak.
- The heart of a flower.
The pictures are full of femininity and beauty and point to the company’s high position, its rise to the top. The image also resembles a chess king, emphasizing superiority over competitors and product quality. The use of multiple arcs in the design hints at eyebrows and cosmetics, for which the brand is famous.
Below the print, the name is placed on two levels. On the first is Anastasia, after the Romanian beautician Anastasia Soare, who founded the company. In the word waves, instead of crossbones, A resembles the shape of eyebrows.
Below, in smaller letters, is Beverly Hills, the place of foundation. This inscription also indicates high status, as famous Hollywood stars use the brand’s products.
2015 – today
By 2015, Anastasia had created an online account for the company, contributing to its growing popularity. As a result, the brand logo was updated. The red and pink colors are gone from it. The words “Beverly Hills” are set in a smaller, straighter, and slimmer font, which reduces emphasis on the base location. After all, the products are available worldwide. Otherwise, the image remains the same.
Font and Colors
The primary color of the logo is black. It matches the colors to form beautiful brow arcs. Shows the brand’s confident position among competitors. Demonstrates clarity, geometric calculation, and solid lines.
Two fonts are used in the sign. For the word Anastasia, ITC Souvenir Light is used. However, the stylized A bars resemble eyebrow curves. The base spot is written in Westmount Extra Light.