AOL Logo


AOL and dot, the user has nothing else to look for. Everything you need will be found on the portal, says the AOL logo. The emblem is a symbol of abbreviation, behind which lies a sea of information.

AOL: Brand overview

Founder:Marc Seriff, Steve Case, Jim Kimsey, William von Meister
New York City, United States
The media conglomerate AOL was founded in 1985. However, Quantum Computer Services was a small company that launched the online platform Q-Link for Commodore computers. The project expanded, developed, and enjoyed success, so in 1989 it was given a more representative name – America Online. Over time, it was shortened to the acronym AOL, and the service itself has turned into a huge portal where you can find any content, from forums to games.

Meaning and History

AOL Logo History

Now the media corporation includes dozens of divisions representing different areas: interactive video, cable systems, publishing houses, networks, educational resources, and much more. All of them are united under the AOL brand, which differs from competitors by advanced features and a minimalistic logo.

What is AOL?

AOL is an acronym that stands for America Online. This was the name of the American holding company that owns media resources. It was sold to Apollo Global Management in 2021 and will now become part of the Yahoo brand.

1983 – 1985

Control Video Corporation Logo 1983-1985

In 1983, AOL’s distant predecessor, Control Video Corporation, appeared. This company worked for only two years and presented only one product – the GameLine portal. She was also remembered for her verbal trademark. It looked like a dark blue rectangle with two white captions: a large abbreviation “CVC” and a small phrase “Control Video Corporation.”

1985 – 1991

Quantum Computer Services Logo 1985-1991

After CVC went bankrupt, Quantum Computer Services was created on its basis. The new organization’s logo was markedly different from the previous one: the designers removed the dark background and wrote the word “Quantum” in italic pixel font. Each letter has been underlined and colored in a different color.

1991 – 2004

America Online Logo 1991-2004

In 1989, the firm changed its name to America Online. This influenced her visual identity, the centerpiece of which was a triangle with two semicircles inside. According to the legend, the original symbol was based on a drawing scribbled on a napkin. Company executives jumped at the idea and went to a design studio to turn the simple pattern into an America Online emblem.

The blue triangle symbolized the capital letter “A,” and the vortex looked like “O.” Below was the company’s full name, written in two lines. The first word was in a strict sans serif typeface- the second half of the text imitated handwriting.

2004 – 2006

America Online Logo 2004-2006

When the company became mega-popular, its owners decided to change the logo. The opinions of numerous focus groups became the main reference point. As it turned out, people liked the triangle because they felt stability, and the whirlwind, on the contrary, was associated with danger and caused distrust.

Designers from branding studio Desgrippes Gobe removed the swirl and replaced it with a blue circle in a white ring. They also put a triangle at one of the corners to make it look like a big arrow. The pointer was pointed forward to the future, symbolizing America Online’s continuous movement and commitment to excellence. He defined a new brand positioning.

The company name shifted to the left and was written in streamlined sans serif block letters. The font matched well with the rounded sides of the triangle. The flowing lines showed openness and friendliness.

1996 – 2004

AOL Logo 1996-2004


In 1996, a logo appeared with the abbreviation AOL and a swirl in a triangle. It was used intermittently over the next eight years.

2006 – 2009

AOL Logo 2006-2009

When the company dropped its full name, it had to update the logo again. The 2004-2006 version was taken as a basis. The designers replaced America Online with the short AOL caption, keeping the font with rounded corners and the iconic geometric symbol.

2009 – today

AOL Logo 2009-present

The current brand logo is the result of painstaking work by Wolff Olins. He completely changed the identity of the media conglomerate to mark a new round in its history. The designer put a point on the triangle with a circle, literally. After the company’s name, this punctuation mark is depicted, which symbolizes completeness and confidence according to the author’s idea.

“AOL” no longer looks like an abbreviation because only the letter “A” remains in the capital. Thus, the company decided to show its independence from the old concept of America Online and create completely new branding. Critics praised the changes, as evidenced by the logo’s victory in the 2009 Brand New Awards.

AOL: Interesting Facts

America Online (AOL) was a big deal when the internet was just starting. Founded in 1985, it changed how we communicate, find information, and enjoy digital content.

  1. Early Days: AOL didn’t start as AOL. It was first a service for Commodore 64 and 128 computers, offering games, email, and forums. In 1991, it became the AOL we know.
  2. Flat-Rate Pricing: In 1996, AOL introduced a flat monthly fee for unlimited internet access, a game-changer that made the internet more accessible.
  3. Famous Sounds: The “You’ve got mail!” alert and the startup sound of AOL became iconic, bringing a sense of nostalgia for early internet users.
  4. Trial CDs Everywhere: AOL’s marketing sent free trial CDs to households worldwide. At one point, half of the world’s CDs were AOL trials.
  5. AIM: In 1997, AOL launched Instant Messenger (AIM), a pioneer in real-time chatting that existed long before today’s social media apps.
  6. AOL-Time Warner Merger: In 2000, AOL and Time Warner merged in a massive deal. Though it aimed to create a media giant, it’s now known as a notable failure.
  7. Online Ads: AOL was a trailblazer in online advertising, introducing many to digital ads and helping shape the online ad industry.
  8. Becoming a Media Company: After splitting from Time Warner in 2009, AOL focused on digital media, acquiring sites like The Huffington Post, TechCrunch, and Engadget.
  9. Bought by Verizon: In 2015, Verizon bought AOL for $4.4 billion and later merged it with Yahoo under a new name, Verizon Media.
  10. Cultural Impact: AOL left its mark on pop culture, with references in movies, TV shows, and songs that remind us of the internet’s early days.

AOL played a key role in introducing the internet to millions and shaping our digital world despite the ups and downs it faced over the years.

Font and Colors

AOL Emblem

Conspiracy theorists believed that AOL’s original triangle was like the other side of the Great Seal. They saw a secret meaning in this: it seemed to them that the media corporation was connected with the Illuminati society. To get rid of such associations, company executives turned the triangle on its side. So the “all-seeing eye” turned into an arrow – a symbol of forwarding movement.

In the latest version of the logo, geometric shapes have disappeared. They were replaced by the usual black dot, which should be interpreted as the fulcrum for all AOL products.

AOL Symbol

A non-standard sans serif font was used for the inscription. It is similar to Helvetica Bold, Futura Heavy, and Gill Sans Bold at the same time, but the differences are quite large when you look at the shape of the individual strokes. On the other hand, the color scheme is very simple: black letters on a white background.

AOL color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does AOL logo look like?

The last logo features a stylized version of the brand name: Aol with a dot at the end. All characters are black, bold, and sans serif.

Is AOL still in business 2020?

In 2020, AOL existed as a division of the telecommunications company Verizon Communications. It included digital media organizations.

Does AOL have a new logo?

AOL has not updated the logo since 2009.

What is the symbol for AOL?

AOL uses the silhouette of a yellow running man pointing to the right as its symbol.