Apal Logo

Apal LogoApal Logo PNG

The Apal logo, like a fairy-tale palace, tells of an empire, a world where cars made of modern materials appear. As a symbol of progress, the main element invites the user on a journey in a new car.

Apal: Brand overview

APAL stood for Application Polyester Armé de Liège, referring to reinforced polyester from Liège. The brand grew from Edmond Pery’s work as a bodywork teacher in Belgium. Born in Liège in 1931, he built a VW Beetle-based car for a school course, then opened a small workshop in Herstal with his student, Bruno Widick.

APAL was founded with backing from Forges de Zeebruges, and production began in 1961 in Blegny-Trembleur. The company used fiberglass bodies on Volkswagen chassis supplied by Belgian dealer D’Ieteren. Its first GT coupe, shown at the 1962 Brussels Motor Show, used Volkswagen or Porsche engines and gullwing doors. From 1961 to 1966, APAL built about 150 GT coupes, with more than 30 using Porsche units.

The brand’s main commercial direction came with buggy bodies based on the VW Beetle. From 1968 to 1981, APAL produced about 5,000 fiberglass bodies for models such as Rancho, Jet, Avvi, Corsa, and Horizon. The Jet copied a Glassco Inc. American buggy, while the standard APAL buggy with 1200- or 1300-cc VW engines sold 4,000 units.

APAL later developed a DAF four-wheel-drive prototype in 1974 and, from 1981 to 1994, the Speedster, a Porsche 356 Speedster replica on a shortened VW Beetle chassis. In 1984, the Francorchamps coupe was built on a Mercedes-Benz W201 chassis, but only two cars followed. The last APAL model was the 1992 Sport One on a Pontiac Fiero platform. The Belgian company closed in 1998, while Apal GmbH later continued limited Speedster activity before ending car production in 2006.

Meaning and History

Apal Logo History

The brand logo depicts the whole world inside a machine wheel. The manufacturer aims to look ahead and contribute to the automotive industry’s development.

The emblem’s background is round, like a wheel, with a wide orange border representing the car’s tires. A lighter background hints at the model’s lightweight, compact size. The polymer in the composition is much lighter than metal, and the brand cast the buggy’s main body in it. in it

What is Apal?

This automaker from Liège, Belgium, specializes in producing unique sports cars and beach buggies. The company became known for its fiberglass-bodied models, including recreations of sports cars and beach buggies, many of which used Volkswagen’s technical components. Using specialized manufacturing techniques, the company developed a line of vehicles that offered enthusiasts an alternative to standard cars, combining lightweight design with dynamic performance.

Inside the wheel is the name of the brand, and below is a design resembling the following:

  • A pen is an object with which a new story is written.
  • A candle symbolizes insight and new ideas.
  • A rocket represents progress.

If you look closely, the badge repeats the coat of arms of Liège, where the production was located. A column with steps, based on lions, and two letters on the sides, meaning parts of the name: Lie-Ge. The symbol makes the company logo feel very patriotic.

The company’s name encodes the material composition of the unique machines. Apal stands for Application Polyester Armé de Liége (reinforced plastic from Liège).

The founder of the Edmond Pery brand was a fiberglass specialist. He used a special fiberglass-reinforced compound to create body parts. It was a popular, modern solution in the 60s.

Font and Colors

The logo’s main colors are black and orange.

  • Black symbolizes roads, the main color of car chassis, and strength and durability.
  • Orange represents warmth, convenience, and comfort.

Stereo Gothic lettering font. The capital letter A is transformed and enlarged compared to “pal.” Its crossbar is elongated, emphasizing the rest of the word and personifying the road the car travels. The first glyph, A, extends to the height of the Liege tower’s spire, balancing the emblem.