Apollo Logo

Apollo Automobil GmbH LogoApollo Logo PNG

The Apollo logo is sharp and classy. The emblem is full of fire and indicates movement on high-speed tracks. The sign provides a measure of protection, indicating the reliability and safety of the machines’ operation.

Apollo: Brand overview

Roland Gumpert was born in 1944 and joined Audi AG in 1969 as a test engineer. He later headed sports and special development at Audi Sport. In the 1980s, Audi teams under his management scored 25 rally wins and four world championship titles as the quattro all-wheel-drive system rose. After his time at VW-Audi, he returned to Germany in 2001.

The sports car project began after Gumpert was approached by his former Audi colleague, Roland Mayer, founder of Motoren Technik Mayer. Audi allowed Gumpert to take part only if the car became a production model. Marco Vanetta created the design, with technical input from universities in Munich and Ingolstadt. In 2004, GMG Sportwagenmanufaktur Altenburg GmbH was registered in Thuringia.

In 2005, the company became Gumpert Sportwagenmanufaktur GmbH and began production of the Apollo. The car used a 4.2-liter twin-turbo Audi V8 producing 650 hp and costing nearly 300,000 euros. On Top Gear in 2008, Apollo Sport set a 1:17.1 lap, ahead of Ascari A10, Bugatti Veyron, and Pagani Zonda. In 2009, Apollo posted a 7:11 at the Nürburgring.

Gumpert struggled with low production, sometimes around 30 cars a year. Carrozzeria Touring Superleggera built the 2011 Tornante concept, but it never reached production, and the company went bankrupt in 2013. In 2016, Ideal Team Venture bought it and renamed it Apollo Automobil GmbH. The Arrow concept followed, then the 2017 Apollo Intensa Emozione, a V12 track hypercar developed with HWA AG and limited to 10 cars.

Meaning and History

Apollo Logo History

The brand’s visual sign includes Asian features. This is visible in the image elements. The similarity indicates that the brand is owned by the Asian concern Ideal Team Venture.

What is Apollo?

It is a German automaker known for producing sports cars. The company is known for its flagship model, the Apollo IE (Intensa Emozione), which combines advanced technology with striking design. The brand’s cars are known for exceptional speed and engineering. The brand delivers exciting driving sensations, making its cars highly sought after among car enthusiasts and collectors.

2004 – 2016

Gumpert Sportwagenmanufaktur GmbH Logo 2004

From 2004 to 2016, Apollo marked a vibrant chapter in automotive history. The brand’s shield-shaped logo features a rising griffon, symbolizing strength, vigilance, and mastery over land and air. These qualities emphasize the focus and attention drivers need when handling high-speed vehicles. The logo depicts racing tracks and urban roads, highlighting the cars’ dynamism and adaptability.

Gumpert Sportwagenmanufaktur, founded by Roland Gumpert, owned and manufactured this new brand. The first logo featured the name Gumpert, paying homage to the founder. The product was initially named Gumpert Apollo, which strongly linked it to the brand.

The emblem’s shield-like shape evokes safety, crucial for high-speed vehicles, and resembles a headlight, emphasizing automotive engineering. The red color symbolizes speed and underscores the brand’s premium class, highlighting performance and prestige.

2016 – today

Apollo Automobil GmbH Logo

The sign features a shield with a rising gradient, and the letter A is composed of sharp blades. The shield symbolizes protection. It represents safety, which is important to riders. Sharp sabers are like perfectly fitted parts and reflect the honed craftsmanship of manufacturers.

The letter A is the first in the brand name. The company was named after a Greek deity. Apollo is a versatile person and is considered the patron of many activities. However, extraordinary beauty is one of Zeus’s sons’ most remarkable features.

The external brightness links Greek youth to the brand’s cars. Racing car designs are impossible to ignore: turned edges, streamlined elements, and shining carbon-fiber bodies.

“Beautiful” and the car’s characteristics. The low weight lets the machines move gracefully and quickly at 335-360 km/h. Their power ranges from 700 to 1000 horsepower. They accelerate to 100 km/h in 3 seconds.

The connection with Apollo can also be traced in the visual sign. The letter A resembles a curved bow. The bowstring and arrows are attributed to Apollo and his sister, Artemis, in the Greek pantheon.

Therefore, Apollo is the patron of the young brand, helping it grow and develop.

Font and Colors

The brand’s main colors are used in a gradient. Inside the dark carbon-fiber body, a hot red heart lights up and beats, animating the machine and setting it in motion.

The shades match the Apollo cars’ body colors. The Arrow car is orange, the Intensa Emozione is black with red or orange wheel accents, and the Apollo N is a handsome black-and-white man. The transition from orange to black on the shield shows the models’ evolution by appearance date.

The sign has no inscriptions. The letter A has a unique font. The elements resemble a star, one of the symbols on Hong Kong’s coat of arms, representing the area where the new brand owners are located.