The Apollo logo is sharp and classy. The emblem is full of fire and indicates movement on high-speed tracks. The sign contains an element of protection to show the reliability and safety of the operation of the machines.
Apollo: Brand overview
Founded: | 2004 |
Founder: | Roland Gumpert |
Headquarters: |
Denkendorf, Bavaria, Germany |
Website: | apollofmg.com |
Apollo is a German manufacturer of modern supercars. Ideal Team Venture has owned him since 2016. The Apollo logo can be seen on the Apollo racing models, Apollo S and N, Arrow Concept, and Intensa Emozione.
The company received the name Apollo in 2016 after its bankruptcy in 2013 in the face of Gumpert Sportwagenmanufaktur. The head of the sports division of Audi founded the brand. He had a burning desire to create a car capable of racing and serving as a passenger city car. This is how the Apollo machines were born.
Meaning and History
There are Asian features in the visual sign of the brand. This is visible in the image elements. The similarity indicates the ownership of the brand by the Asian concern Ideal Team Venture.
What is Apollo?
Founded in Germany in 2004, Roland Gumpert developed a new generation of machines called the Apollo. The first finished models appeared in 2006. After bankruptcy, it was bought out by a Chinese concern that continued the business of Gumpert.
2004 – 2016
2016 – today
On the sign is a shield with a rising gradient and the letter A, made of sharp blades. The shield is an element of protection. It represents safety, which is important for the rider. Sharp sabers are like perfectly fitted parts and honed craftsmanship of manufacturers.
The letter A is the first in the brand name. The company was named after a Greek deity. Apollo is a versatile person and is considered the patron of many activities. But one of the most remarkable features of the son of Zeus is extraordinary beauty.
It is the external brightness that connects the Greek youth with the cars of the brand. It is impossible to take your eyes off the design of racing cars: turned edges, streamlined elements, and shining carbon fiber bodies.
“Beautiful” and the characteristics of the car. The low weight allows the machines to move gracefully and quickly at speeds from 335 to 360 km/h. And their power reaches 700-1000 horsepower. Acceleration to 100 km occurs in 3 seconds.
The connection with Apollo can also be traced in the visual sign. The elements of the letter A resemble a curved bow. And the creation of the bowstring and arrows is attributed to a resident of the Greek pantheon and his sister Artemis.
Therefore, Apollo is the patron of the young brand, helping it grow and develop.
Font and Colors
The main colors of the brand are associated with a gradient. Inside the dark carbon-fiber body, a hot red heart lights up and beats, animating the machine and starting its movement.
The shades match the body colors of the Apollo cars. The Arrow car is orange, and the Intensa Emozione is a black car with red or orange elements on wheels; the ApolloN is a black and white handsome man. The transition from orange to black on the shield shows the evolution of models by date of appearance.
There are no inscriptions on the sign. The font of the letter A is unique. The elements look like a star – one of the symbols on the coat of arms of Hong Kong, the area where the new owners of the brand are located.
Apollo color codes
Eerie Black | Hex color: | #1a1918 |
---|---|---|
RGB: | 26 25 24 | |
CMYK: | 0 4 8 90 | |
Pantone: | PMS Neutral Black C |
Dim Gray | Hex color: | #6b6967 |
---|---|---|
RGB: | 107 105 103 | |
CMYK: | 0 2 4 58 | |
Pantone: | PMS 424 C |
Davy’s Gray | Hex color: | #565555 |
---|---|---|
RGB: | 86 85 85 | |
CMYK: | 0 1 1 66 | |
Pantone: | PMS 425 C |
Dark Gray | Hex color: | #abaaa4 |
---|---|---|
RGB: | 171 170 164 | |
CMYK: | 0 1 4 33 | |
Pantone: | PMS 414 C |
Metallic Silver | Hex color: | #a9acb0 |
---|---|---|
RGB: | 169 172 176 | |
CMYK: | 4 2 0 31 | |
Pantone: | PMS 429 C |
Orange | Hex color: | #f9a001 |
---|---|---|
RGB: | 249 160 1 | |
CMYK: | 0 36 100 2 | |
Pantone: | PMS 137 C |
Mahogany | Hex color: | #c34601 |
---|---|---|
RGB: | 195 70 1 | |
CMYK: | 0 64 99 24 | |
Pantone: | PMS 1665 C |
Crimson Red | Hex color: | #9b030d |
---|---|---|
RGB: | 155 3 13 | |
CMYK: | 0 98 92 39 | |
Pantone: | PMS 7626 C |
Dark Sienna | Hex color: | #411718 |
---|---|---|
RGB: | 65 23 24 | |
CMYK: | 0 65 63 75 | |
Pantone: | PMS 490 C |