Apple Music is a media streaming service that gives you access to paid content from the iTunes Store. Its appearance’s official date is considered to be June 30, 2015 – the day when the first version of the application was released. But it should be borne in mind that the progenitor of the music service is Beats Music, created on January 21, 2014, and purchased by Apple and Beats Electronics.
Meaning and History
While Apple Music and Beats Music have a lot in common, the logos are completely different from the way they deliver songs to the list of services. To not change its traditions, the American manufacturer of computers, phones, and audio players has marked its music service with the famous “bitten” apple.
2014 – 2015
The Beats Music logo consisted of two parts. The graphical component looked exactly like the Beats Electronics symbol: a red circle with a white “b.” It differed from the original by a small triangle in the center “b,” which resembled the media launch button.
Another change related to color: for the music service, the circle was not completely red, but with a smooth transition to purple. The same linear gradient was used for the word “beats” in the second part of the logo. It was written together with “MUSIC”: “beatsMUSIC.”
2015 – present
In 2015, Apple, the new owner of Beats Electronics, abolished its music service and replaced it with Apple Music. However, she did not miss the opportunity to place her bitten apple on the logo, which appeared in 1976. The black and white version used refers to 1998.
To the right of the iconic symbol is the word “MUSIC” written in capital letters. It coincides in height with the apple and reaches the same level where the leaf begins.
2019 – present
In 2019, another version of the Apple Music logo appeared. The designers changed only the inscription: they left “M” in the capital, and all other letters were made in lowercase. After the update, “M” has become much higher – now, it reaches the middle of the sheet.
Font and Colors of the Emblem
The apple on the logo is interpreted as a symbol of knowledge and insight associated with medieval alchemists, the English physicist Isaac Newton and the first people on Earth – Adam and Eve. Also, with this fruit, Alan Mathison Turing was poisoned, which influenced the development of artificial intelligence. The music service has inherited this mark in the same way as other Apple products.
The word “MUSIC,” located on the right side of the logo, is written in the San Francisco Compact typeface. It split from the WatchKit framework and got its current name in 2014. Unlike other fonts in the San Francisco family, the Compact version has a fairly wide letter spacing and flat sides because it was developed specifically for the Apple Watch. Symbols have no serifs, and all lines are roughly the same width.
While the Beats Music logo was colorful, Apple Music’s logo is closer to minimalism. The designers used a monochrome palette, choosing black as the main color and white as a neutral background.