Aquafresh Logo

Aquafresh LogoAquafresh Logo PNG

The Aquafresh logo is a stylized visualization of the extruded paste and the name, which indicates the product’s affiliation. The bright colors of the emblem reflect fresh breath and symbolize triple protection.

Aquafresh: Brand overview

Founded: 1972
Founder: GlaxoSmithKline
London, United Kingdom
Aquafresh is one of the largest manufacturers of oral care products. It has existed since 1972 and was founded by the Indian company JHS Svendgaard Laboratories. GlaxoSmithKline now owns the brand.

Meaning and History

Aquafresh Logo History

For half a century, the brand has changed seven logos, and the eighth is currently in use. The first version was approved a year after the brand was launched.

What is Aquafresh?

It is a UK brand that sells toothpaste, brushes, mouth rinses, and other oral care products.

1973 – 1986

Aquafresh Logo 1973-1986

The debut emblem is very terse: it contains a white lettering “Aquafresh” with shadows that give it a three-dimensional effect. Above the letters “q,” “u,” and “a” is the “lane” of toothpaste. The background of the logo is gray, elongated, rectangular.

1986 – 1989

Aquafresh Logo 1986-1989

In 1986, the lettering background turned white, the toothpaste became distinct, and the name blue.

1989 – 1992

Aquafresh Logo 1989-1992

At this time, the company switched to the emerald version of the word “Aquafresh.” The smear of toothpaste was moved down and added color. Since then, it has been white-red-blue.

1992 – 1996

Aquafresh Logo 1992-1996

The designers left only the inscription and removed everything else. The blue letters are located diagonally, tilted slightly to the right.

1996 – 1998

Aquafresh Logo 1996-1998

The company has a very colorful sign. The letters are large, deep blue, with shading on the right. From the tail “q” to the middle between “r” and “e” there is a three-color toothpaste.

1998 – 2005

Aquafresh Logo 1998-2005

The lettering has got muted colors, a slight tilt to the right side, and a shift of the paste stroke towards the leg of the letter “a.”

2005 – 2012

Aquafresh Logo 2005-2012

The designers softened the color palette and removed the slogans “Fluoride toothpaste” and “Triple protection.”

2012 – today

Aquafresh Logo 2012-present

The ratio of “squeezed” toothpaste and the brand name has changed: graphics prevail over the inscription. The brushstroke has become gradient and starts at the highlight next to the capital “A.”

Font and Colors

Aquafresh Emblem

Since the founding of the trademark, the logo has not changed its concept: it always had toothpaste and the word “Aquafresh.”

Aquafresh Symbol

The main typeface of the inscription is Sans Serif with italic elements. The signature palette is a combination of white, blue, and red in shades.

Aquafresh Logo

Aquafresh color codes

Spanish Sky Blue Hex color: #00b0ed
RGB: 0 176 237
CMYK: 100 26 0 7
Pantone: PMS 801 C
Space Cadet Hex color: #272851
RGB: 39 40 81
CMYK: 52 51 0 68
Pantone: PMS 2766 C
Medium Candy Apple Red Hex color: #de022a
RGB: 222 2 42
CMYK: 0 99 81 13
Pantone: PMS Bright Red C
Antique Ruby Hex color: #901c2a
RGB: 144 28 42
CMYK: 0 81 71 44
Pantone: PMS 187 C

What is the logo of Aquafresh?

The Aquafresh logo features three curved lines that resemble extruded toothpaste. The red stripe represents gum gel, the blue stripe represents fresh breath, and the white stripe represents dentifrice. Together they symbolize triple protection.

What company makes Aquafresh toothpaste?

All Aquafresh products are manufactured by the UK-based pharmaceutical company GlaxoSmithKline (GSK).

Does Aquafresh exist?

Aquafresh is a real-life brand that was created in 1973 and is now owned by GSK.

Is Aquafresh toothpaste alcohol-free?

None of the Aquafresh toothpaste contains alcohol.