Aquafresh Logo

Aquafresh LogoAquafresh Logo PNG

The Aquafresh logo is a stylized visualization of extruded toothpaste and a name that indicates the product’s affiliation. The emblem’s bright colors reflect fresh breath and symbolize triple protection.

Aquafresh: Brand overview

London, United Kingdom
Aquafresh is one of the largest manufacturers of oral care products. It has been in existence since 1972 and was founded by the Indian company JHS Svendgaard Laboratories. The brand is now owned by GlaxoSmithKline.

Meaning and History

Aquafresh Logo History

In half a century, the brand has changed seven logos; currently, the eighth is in use. The first version was approved a year after the brand’s launch.

What is Aquafresh?

It is a British brand under which toothpaste, toothbrushes, mouthwashes, and other oral care products are sold.

1973 – 1986

Aquafresh Logo 1973-1986

The debut emblem is very concise: it contains a white “Aquafresh” inscription with shadows, giving it a three-dimensional effect. Above the letters “q,” “u,” and “a” is a “track” of toothpaste. The logo’s background is gray, elongated, and rectangular.

1986 – 1989

Aquafresh Logo 1986-1989

In 1986, the inscription’s background became white, the toothpaste acquired clear contours, and the name – a blue color.

1989 – 1992

Aquafresh Logo 1989-1992

At this time, the company switched to an emerald version of the word “Aquafresh.” The toothpaste stroke was moved down and added color. Since then, it has been white-red-blue.

1992 – 1996

Aquafresh Logo 1992-1996

The designers left only the inscription and removed everything else. The blue letters are positioned diagonally, slightly tilted to the right.

1996 – 1998

Aquafresh Logo 1996-1998

The company had a very colorful sign. The letters are large, dark blue, with shading on the right. From the tail of “q” to the middle between “r” and “e,” three-color toothpaste is depicted.

1998 – 2005

Aquafresh Logo 1998-2005

The inscription acquired muted colors, a slight tilt to the right side, and the toothpaste stroke shifted to the leg of the letter “a.”

2005 – 2012

Aquafresh Logo 2005-2012

The designers softened the color palette and removed the slogans “Fluoride Toothpaste” and “Triple Protection.”

2012 – today

Aquafresh Logo 2012-present

The ratio of “extruded” toothpaste to the brand name has changed: graphics now predominate over the inscription. The brush stroke became gradient and starts with emphasis next to the capital “A.”

Font and Colors

Aquafresh Emblem

Since the founding of the trademark, the logo has not changed its concept: it has always included toothpaste and the word “Aquafresh.”

Aquafresh Symbol

The main font of the inscription is Sans Serif with italic elements. The brand palette is a combination of white, blue, and red shades.

Aquafresh Logo

Aquafresh color codes

Spanish Sky BlueHex color:#00b0ed
RGB:0 176 237
CMYK:100 26 0 7
Pantone:PMS 801 C
Space CadetHex color:#272851
RGB:39 40 81
CMYK:52 51 0 68
Pantone:PMS 2766 C
Medium Candy Apple RedHex color:#de022a
RGB:222 2 42
CMYK:0 99 81 13
Pantone:PMS Bright Red C
Antique RubyHex color:#901c2a
RGB:144 28 42
CMYK:0 81 71 44
Pantone:PMS 187 C


What does the Aquafresh logo represent?

The Aquafresh logo consists of three curved lines resembling pressed toothpaste. The red stripe represents gum gel, the blue represents fresh breath, and the white represents toothpaste. Together, they symbolize triple protection.

Which company manufactures Aquafresh toothpaste?

All Aquafresh products are manufactured by the British pharmaceutical company GlaxoSmithKline (GSK).

Does Aquafresh exist?

Aquafresh is a real brand created in 1973 and is currently owned by GSK.

Does Aquafresh toothpaste contain alcohol?

None of the Aquafresh toothpastes contain alcohol.