Aquafresh Logo

Aquafresh LogoAquafresh Logo PNG

The Aquafresh logo is a stylized visualization of extruded toothpaste and a name that indicates the product’s affiliation. The emblem’s bright colors reflect fresh breath and symbolize triple protection.

Aquafresh: Brand overview

London, United Kingdom
Aquafresh is one of the largest manufacturers of oral care products. It has been in existence since 1972 and was founded by the Indian company JHS Svendgaard Laboratories. The brand is now owned by GlaxoSmithKline.

Meaning and History

Aquafresh Logo History

In half a century, the brand has changed seven logos; currently, the eighth is in use. The first version was approved a year after the brand’s launch.

What is Aquafresh?

It is a British brand under which toothpaste, toothbrushes, mouthwashes, and other oral care products are sold.

1973 – 1986

Aquafresh Logo 1973-1986

The debut emblem is very concise: it contains a white “Aquafresh” inscription with shadows, giving it a three-dimensional effect. Above the letters “q,” “u,” and “a” is a “track” of toothpaste. The logo’s background is gray, elongated, and rectangular.

1986 – 1989

Aquafresh Logo 1986-1989

In 1986, the inscription’s background became white, the toothpaste acquired clear contours, and the name – a blue color.

1989 – 1992

Aquafresh Logo 1989-1992

At this time, the company switched to an emerald version of the word “Aquafresh.” The toothpaste stroke was moved down and added color. Since then, it has been white-red-blue.

1992 – 1996

Aquafresh Logo 1992-1996

The designers left only the inscription and removed everything else. The blue letters are positioned diagonally, slightly tilted to the right.

1996 – 1998

Aquafresh Logo 1996-1998

The company had a very colorful sign. The letters are large, dark blue, with shading on the right. From the tail of “q” to the middle between “r” and “e,” three-color toothpaste is depicted.

1998 – 2005

Aquafresh Logo 1998-2005

The inscription acquired muted colors, a slight tilt to the right side, and the toothpaste stroke shifted to the leg of the letter “a.”

2005 – 2012

Aquafresh Logo 2005-2012

The designers softened the color palette and removed the slogans “Fluoride Toothpaste” and “Triple Protection.”

2012 – today

Aquafresh Logo 2012-present

The ratio of “extruded” toothpaste to the brand name has changed: graphics now predominate over the inscription. The brush stroke became gradient and starts with emphasis next to the capital “A.”

Aquafresh: Interesting Facts

Aquafresh is a brand that makes things to help keep your teeth clean, like toothpaste, toothbrushes, and mouthwash.

  1. Three Colors: Aquafresh toothpaste has three colors – white, blue, and red. Each color has its job, such as protecting against cavities, making breath fresh, and helping teeth look white.
  2. How It Started: It came out in 1973, made by GlaxoSmithKline. It was one of the first to mix three colors in one toothpaste and has added new products.
  3. Fluoride: Aquafresh was among the first toothpaste to add fluoride, which helps make teeth strong and prevents holes (cavities).
  4. Nurdle Mascot: They have a mascot named “Nurdle,” which looks like a dollop of their toothpaste. Nurdle helps teach kids that brushing their teeth can be fun.
  5. Pump Toothpaste: In the 1980s, they made a pump to remove toothpaste without making a mess. It was a big deal back then.
  6. For Kids: Aquafresh makes special products for babies and kids to help them start good habits for caring for their teeth with softer and gentler toothpaste.
  7. All Over the World: Although Aquafresh started in the UK, you can now find it in many countries. Everyone needs to take care of their teeth!
  8. Always Getting Better: The people at Aquafresh keep studying and creating new things to help with different tooth and gum needs, like if your teeth are sensitive or to keep gums healthy.
  9. Teaching About Teeth: Aquafresh helps teach kids and their parents why brushing, flossing, and seeing the dentist are important.
  10. Caring for the Planet: Lately, Aquafresh is trying to use less plastic and make their packaging easier to recycle, which is good for the Earth.

So, Aquafresh is not just about cleaning teeth. It’s also about making toothbrushing fun for kids, learning new ways to care for our mouths, and even caring for the planet.

Font and Colors

Aquafresh Emblem

Since the founding of the trademark, the logo has not changed its concept: it has always included toothpaste and the word “Aquafresh.”

Aquafresh Symbol

The main font of the inscription is Sans Serif with italic elements. The brand palette is a combination of white, blue, and red shades.

Aquafresh Logo

Aquafresh color codes

Spanish Sky BlueHex color:#00b0ed
RGB:0 176 237
CMYK:100 26 0 7
Pantone:PMS 801 C
Space CadetHex color:#272851
RGB:39 40 81
CMYK:52 51 0 68
Pantone:PMS 2766 C
Medium Candy Apple RedHex color:#de022a
RGB:222 2 42
CMYK:0 99 81 13
Pantone:PMS Bright Red C
Antique RubyHex color:#901c2a
RGB:144 28 42
CMYK:0 81 71 44
Pantone:PMS 187 C


What does the Aquafresh logo represent?

The Aquafresh logo consists of three curved lines resembling pressed toothpaste. The red stripe represents gum gel, the blue represents fresh breath, and the white represents toothpaste. Together, they symbolize triple protection.

Which company manufactures Aquafresh toothpaste?

All Aquafresh products are manufactured by the British pharmaceutical company GlaxoSmithKline (GSK).

Does Aquafresh exist?

Aquafresh is a real brand created in 1973 and is currently owned by GSK.

Does Aquafresh toothpaste contain alcohol?

None of the Aquafresh toothpastes contain alcohol.