Arash Logo PNG
The Arash logo adorns only pieces of goods. Highlights individuals, the best representatives of the world of cars. The emblem conveys gravity, beauty, and leadership. Company cars on the roads fly like kites.
Arash Motor Company began after Porsche refused to sell Arash Farboud a road version of the 911 GT1. Farboud, a British entrepreneur born in Tehran in 1975, then decided to build his own supercar. On November 27, 2000, he registered Farboud Limited and funded the project after selling the family pharmaceutical business.
The first car, the Farboud GT, appeared at Autosport International in Birmingham in 2002. It used a twin-turbo Audi S4 V6 with 620 hp and reached around 200 mph, but only one was built. In 2003 and 2004, Farboud showed the GTS concept. Three prototypes followed, but the project was later sold to Farbio Sports Cars, and then became the Ginetta F400.
In 2006, the company was renamed Arash Motor Company Limited. In 2009, Arash presented the AF10 with a 7.0-liter Chevrolet Corvette V8. It stayed a prototype and later appeared in Top Gear: At The Movies. In 2014, the AF8 arrived with a GM LS7 V8 producing 505 hp, or 550 hp in the Cassini version. A few units were sold.
AF8 and AF10 Falcon Edition later appeared in Asphalt 8 and Asphalt Legends. In 2016, Arash showed a hybrid AF10 in Geneva with a 6.2-liter supercharged V8, four electric motors, and 2,080 hp. The £1.2 million AF10 did not enter production. Later, Arash announced the electric Imperium hypercar. In 25 years, the company built fewer than 50 cars with a team of fewer than 10 people.
Meaning and History
At first, the group formed by Arash Farboud was named Farboud Limited after its creator. But in 2004, she underwent a rebranding, changing not only the logo but also the name. Its full name is now Arash Motor Company Ltd., using the founder and owner’s name as the base. This innovation stuck and became widely recognized.
As the company positions itself, it is a small team with big convictions. Therefore, the automaker prefers to work with individual and daring customers. This position is because Arash considers cars to be exclusive with personal character and distinctive features. The management adhered to this view during the development and launch of all their successful lines, first of all, AF8. This model reflects the experience gained in creating the Farboud GT and Farboud GTS. Engineers tried to consolidate the legacy of previous machines into it.
That is, the British company creates something timeless, significant, and purely personal. Therefore, production volumes are very small, as it produces only three cars per year. Sales volumes are also insignificant: over its entire existence, the company has sold only 80 cars on its own account, which once again confirms its exclusivity.
Despite their longing for consistency, the Arash team changed their logo once. More precisely, she improved it by correcting some details. But the essence remains the same. The need for a redesign was associated with the company’s renaming, since the name had been displayed on the hoods of high-speed cars from the very beginning. The manufacturer’s identity has two logos.
What is Arash?
Arash is a private company founded in 2006 as Farboud Limited. They produce high-performance sports cars that feature exclusive designs and cutting-edge technology. Their lineup includes hypercars and supercars of various models, such as the AF10, AF8, Farboud GTS, and AF-LM. These cars are designed according to individual requirements, hand-assembled, and produced in a limited series of no more than 3 per year. As a result, their prices are very high.
1999 – 2006
The shield was the basis of the debut emblem. It had a classic shape, a wide top, and a narrow bottom angled downward. Its sides were not straight but slightly curved. The shield had a double edging: a black-and-gray stripe on the outside and a yellow stripe on the inside. The logo featured the company’s founder’s name and a diving eagle. The bird’s wings were raised for flapping, the tail was fluffed, and the legs were extended in an attempt to land. The predator looked down, head down.
The letters in the inscription were wide and even, with minimal rounding at the “R” and “S.” The designers left the rest of the letters angular. The word “Arash” was in upper case. The main colors of the logo were yellow-orange and black-gray. They matched perfectly in contrast, so the painted elements looked distinct. In addition, the badge flashed, as if from a car door window.
2006 – today
The developers have updated the emblem, replacing the shield with a vertical trapezoid with a single yellow border. They also increased the surface glare, as if the logo were under glass. The designers stretched the font slightly and gave the yellow a muted golden hue.
Font and Colors
From the very beginning, the automobile brand’s identity was built on the image of a predatory diver. After the redesign, the bird received a different color but retained its shape: the developers did not change anything.
The logo is written in a sleek, grotesque style. All letters are the same height and width. The “S” has diagonal cuts at both ends. The corporate palette includes black and yellow in several shades: graphite, gray, orange, and golden.