Arbonne International Logo PNG
The Arbonne International logo shows the connection between one program participant and others. The sale is carried out from hand to hand, from the seller to the buyer. As the emblem hints, yesterday’s buyer may become tomorrow’s new seller.
Arbonne International: Brand overview
| Founded: | 1980 |
| Founder: | Petter Mørck |
| Headquarters: | Irvine, California, United States |
| Website: | arbonne.com |
Meaning and History
All Arbonne International products are claimed to be vegan and gluten-free, made with only natural ingredients and innovative formulas. According to the manufacturer, they do not contain phthalates, parabens, or PEGs. The company complies with environmental requirements and is registered as a Certified B Corporation.
The idea to produce harmless and high-quality cosmetics came to Peter Mørck, who spent his childhood in a picturesque Norwegian village. After learning about the ingredients in skincare products, he decided to change the situation and offer his customers plant-based products. He realized his love of nature in 1975 when an alliance of herbalists, biologists, and biochemists came together to create Arbonne International.
The company was founded in 1980 and was named after the locality where its first product line was developed. It is also rumored that Peter Mørck bought the formulas from Laboratoires Cosmétiques Arval and rebranded them to sell under his brand name. In any case, all recipes are protected by patents. Production is concentrated in California, and the sales market covers several countries, from the USA to Australia.
Independent Arbonne consultants sell products with an unusual upside-down bow symbol. This is what the company logo looks like, used to identify products. It consists of two folded loops reminiscent of the connected letters “a” without extension strokes. Moreover, the second “a” is turned upside down and looks like a disproportionate number “6”.
The trademark was distributed by the “The/Studio” community, which the leaders of Arbonne International approached. Specialists helped create souvenirs featuring the symbol’s image and patches for promotional materials. This contributed to brand recognition.
In addition to the inverted “bow” on the logo, there is the first word from the manufacturer’s name. It sits at the bottom and is written in a lowercase sans-serif font. Remarkably, there is a dot at the end. It speaks of completeness and completeness – that the company’s products have everything you need, but at the same time, there is nothing superfluous. The same principle underlies the Arbonne concept.
The premium brand with a Swiss heritage uses an abstract symbol that resembles a letter from the Native American alphabet as its emblem. It resembles a sprout that has hatched because all Arbonne International products are based on herbal ingredients and are positioned as a natural alternative to harmful products. Previously, there was a dot above the graphic sign, but now it has been removed – only a dot remains after the inscription.
Font and Colors
The logo font is similar to the free Libre Franklin Regular by Impallari Type and has similarities with the paid GGX88 Light by Typodermic Fonts Inc. The brand’s typography is based on a low-contrast sans-serif typeface. The letters are predominantly oval; symmetry is observed in the lines. The intra-letter “a” is teardrop-shaped, resembling an element of the Arbonne International symbol above. The color scheme is very simple: the designers combined black and white to create a classic look.