Arbonne International Logo PNG
The Arbonne International logo illustrates the connection among program participants. Sales happen hand in hand, from seller to buyer. As the emblem hints, yesterday’s buyer may become tomorrow’s new seller.
Arbonne’s history began outside the United States. Norwegian entrepreneur Petter Mørck had worked in skincare since 1965 and became skeptical of many synthetic ingredients used in cosmetics at the time. In 1975, he moved to Arbon, Switzerland, where he developed a plant-based product line with Pierre Bottiglieri from Laboratoires Cosmétiques Arval. The brand name referred to Arbon, the place where the project took shape.
In 1980, Arbonne entered the U.S. market from Orem, Utah. It sold its products through independent consultants using a multi-level direct sales model already familiar from companies such as Amway and Avon. In 1984, the headquarters moved to Irvine, California. Rita Davenport became president in 1991, and the consultant network expanded across the United States.
By 2004, Arbonne’s sales had passed $200 million, and the company had 434,000 independent consultants. That year, it became a subsidiary of Levlad, Inc., a natural personal care manufacturer. In 2005, Harvest Partners acquired Arbonne and Levlad and placed them under Natural Products Group, LLC. Arbonne then expanded to Canada in 2006, Australia in 2007, the United Kingdom in 2008, Poland in 2014, and New Zealand in 2016.
The late 2000s brought pressure. Consultant numbers fell after the 2008-2009 financial crisis, and product recalls occurred in 2009. In 2010, Natural Products Group filed for bankruptcy to restructure its debt, though Arbonne continued to operate. A pyramid scheme lawsuit filed in 2017 was dismissed in 2018. In February 2018, Groupe Rocher, owner of Yves Rocher and Petit Bateau, acquired Arbonne International and Nature’s Gate, entering the multi-level direct sales segment.
Meaning and History
Arbonne International claims all products are vegan and gluten-free, made with natural ingredients and innovative formulas. According to the manufacturer, they contain no phthalates, parabens, or PEGs. The company complies with environmental requirements and is registered as a Certified B Corporation.
The idea of producing harmless, high-quality cosmetics came to Peter Mørck, who spent his childhood in a picturesque Norwegian village. After learning about the ingredients in skincare products, he decided to change the situation and offer his customers plant-based products. He realized his love of nature in 1975 when an alliance of herbalists, biologists, and biochemists came together to create Arbonne International.
The company was founded in 1980 and named after the locality where it developed its first product line. Rumor also has it that Peter Mørck bought the formulas from Laboratoires Cosmétiques Arval and rebranded them under his brand name. In any case, all recipes are patent-protected. Production is concentrated in California, and the sales market covers several countries, from the USA to Australia.
Independent Arbonne consultants sell products with an unusual upside-down bow symbol. This is what the company logo looks like; it identifies products. It consists of two folded loops reminiscent of the connected letters “a” without extension strokes. Moreover, the second “a” is upside down and resembles the number “6”.
The “The/Studio” community distributed the trademark, and Arbonne International’s leaders approached them. Specialists helped create souvenirs featuring the symbol’s image and patches for promotional materials. This contributed to brand recognition.
In addition to the inverted “bow” on the logo, the first word of the manufacturer’s name appears. It sits at the bottom in a lowercase sans-serif font. Remarkably, it ends with a dot. It speaks of completeness: the company’s products have everything you need, yet nothing is superfluous. The same principle underlies the Arbonne concept.
The premium brand with Swiss heritage uses an abstract symbol resembling a letter from the Native American alphabet as its emblem. It resembles a sprouting seed because all Arbonne International products are based on herbal ingredients and are positioned as a natural alternative to harmful products. Previously, there was a dot above the graphic sign, but now it has been removed – only a dot remains after the inscription.
Font and Colors
The logo font is similar to the free Libre Franklin Regular by Impallari Type and resembles the paid GGX88 Light by Typodermic Fonts Inc. The brand’s typography is based on a low-contrast sans-serif typeface. The letters are predominantly oval, and the lines are symmetrical. The intra-letter “a” is teardrop-shaped, resembling an element of the Arbonne International symbol above. The color scheme is very simple: the designers combined black and white to create a classic look.