Arbonne International Logo PNG
The Arbonne International logo illustrates the connection among program participants. The sale is carried out from hand to hand, from the seller to the buyer. As the emblem hints, yesterday’s buyer may become tomorrow’s new seller.
Arbonne International: Brand overview
Arbonne’s history began outside the United States. Norwegian entrepreneur Petter Mørck had worked in skincare since 1965 and became skeptical of many synthetic ingredients used in cosmetics at the time. In 1975, he moved to Arbon, Switzerland, where he developed a plant-based product line with Pierre Bottiglieri from Laboratoires Cosmetiques Arval. The brand name referred to Arbon, the place where the project took shape.
In 1980, Arbonne entered the U.S. market from Orem, Utah. Its products were sold through independent consultants using a multi-level direct sales model already familiar from companies such as Amway and Avon. In 1984, the headquarters moved to Irvine, California. Rita Davenport became president in 1991, and the consultant network expanded across the United States.
By 2004, Arbonne’s sales had passed $200 million, and the company had 434,000 independent consultants. That year, it became a subsidiary of Levlad, Inc., a natural personal care manufacturer. In 2005, Arbonne and Levlad were acquired by Harvest Partners and placed under Natural Products Group, LLC. Arbonne then expanded to Canada in 2006, Australia in 2007, the United Kingdom in 2008, Poland in 2014, and New Zealand in 2016.
The late 2000s brought pressure. Consultant numbers fell after the 2008-2009 financial crisis, and product recalls occurred in 2009. In 2010, Natural Products Group filed for bankruptcy to restructure its debt, though Arbonne continued to operate. A pyramid scheme lawsuit filed in 2017 was dismissed in 2018. In February 2018, Groupe Rocher, owner of Yves Rocher and Petit Bateau, acquired Arbonne International and Nature’s Gate, entering the multi-level direct sales segment.
Meaning and History
All Arbonne International products are claimed to be vegan and gluten-free, made with only natural ingredients and innovative formulas. According to the manufacturer, they do not contain phthalates, parabens, or PEGs. The company complies with environmental requirements and is registered as a Certified B Corporation.
The idea of producing harmless, high-quality cosmetics came to Peter Mørck, who spent his childhood in a picturesque Norwegian village. After learning about the ingredients in skincare products, he decided to change the situation and offer his customers plant-based products. He realized his love of nature in 1975 when an alliance of herbalists, biologists, and biochemists came together to create Arbonne International.
The company was founded in 1980 and was named after the locality where its first product line was developed. It is also rumored that Peter Mørck purchased the formulas from Laboratoires Cosmétiques Arval and rebranded them for sale under his brand name. In any case, all recipes are protected by patents. Production is concentrated in California, and the sales market covers several countries, from the USA to Australia.
Independent Arbonne consultants sell products with an unusual upside-down bow symbol. This is what the company logo looks like; it is used to identify products. It consists of two folded loops reminiscent of the connected letters “a” without extension strokes. Moreover, the second “a” is upside down and resembles the number “6”.
The trademark was distributed by the “The/Studio” community, which the leaders of Arbonne International approached. Specialists helped create souvenirs featuring the symbol’s image and patches for promotional materials. This contributed to brand recognition.
In addition to the inverted “bow” on the logo, there is the first word from the manufacturer’s name. It sits at the bottom and is written in a lowercase sans-serif font. Remarkably, there is a dot at the end. It speaks of completeness: the company’s products have everything you need, yet nothing is superfluous. The same principle underlies the Arbonne concept.
The premium brand with Swiss heritage uses an abstract symbol resembling a letter from the Native American alphabet as its emblem. It resembles a sprout that has hatched because all Arbonne International products are based on herbal ingredients and are positioned as a natural alternative to harmful products. Previously, there was a dot above the graphic sign, but now it has been removed – only a dot remains after the inscription.
Font and Colors
The logo font is similar to the free Libre Franklin Regular by Impallari Type and resembles the paid GGX88 Light by Typodermic Fonts Inc. The brand’s typography is based on a low-contrast sans-serif typeface. The letters are predominantly oval; the lines exhibit symmetry. The intra-letter “a” is teardrop-shaped, resembling an element of the Arbonne International symbol above. The color scheme is very simple: the designers combined black and white to create a classic look.