Archer Daniels Midland Logo

Archer Daniels Midland (ADM) LogoArcher Daniels Midland (ADM) Logo PNG

Archer Daniels Midland: Brand overview

Founded: 1902
Founder: George A. Archer, John W. Daniels
Headquarters:
Chicago, Illinois, U.S.
Website: adm.com
Logo downloads:
Archer Daniels Midland (ADM) is an American corporation representing the agro-industrial industry and producing food products. Its range includes butter, flour, chocolate, syrup, starch, natural sweeteners, and meal and ethanol. It is mainly focused on the processing of oilseeds, legumes, and cereals and the sale of goods made from them. To do this, she has 420 purchasing enterprises and 270 factories. In addition, it provides services for the transportation and storage of agricultural products. The company’s founders are George A. Archer and John W. Daniels, who created it in 1902 in the city of Minneapolis (Minnesota). It is currently headquartered in Chicago, Illinois.

Meaning and History

Archer Daniels Midland Logo History

What is Archer Daniels Midland?

Archer Daniels Midland (or ADM for short) is a large US corporation engaged in producing a wide range of food ingredients based on agricultural plants. These include flour, cocoa, starch, natural sweeteners, oils, etc. It also specializes in the storage and transportation of agricultural products. The company owns 270 factories and 420 purchasing points. The year of its appearance is 1923. The location is the city of Chicago, Illinois.

At the beginning of the 20th century, two entrepreneurs opened a flax seed processing company. Their business was concentrated in Minneapolis, where all conditions were for obtaining raw materials. Using their last names, they named the new business organization Archer-Daniels Linseed Company. In 1923, the Midland Linseed Products Company also became part of its structure. As a result, the Archer Daniels Midland Company appeared in Minnesota, the name of which was later shortened to ADM. This time is officially considered the year of its foundation.

The company then expanded its agribusiness into the grinding and processing of various crops and the production of specialty food ingredients. The company eventually gained full control of the Commander-Larabee Corp flour mill in 1930, allowing it to rise to a higher level. In 1969, the firm grew so much that it moved its head office to the larger town of Decatur, Illinois. She stayed there for 45 years until she finally moved to Chicago. This happened in 2014.

During the entire period of its formation and expansion, ADM changed its identity, searching for a more accurate visual identity – simple but understandable. In total, there are four variations of the logo in her portfolio. Almost all of them are fundamentally different from each other. Moreover, the first emblem is more like a picture than a personal sign.

1923 – 1962

ADM Logo 1923

The debut logo included two parts: text and drawing. The first of these was the then name of the company, ungrouped into three lines: the top one consisted of the word “Archer,” the middle one – “Daniels,” the bottom one – “Midland.” The inscriptions were made in black lowercase type, except for the first letters: they were capital letters and differed from the rest in height, wide legs, and red color. The red-and-black palette prevailed in the image located on the right side of the text. There was a picture of an archer in a Robin Hood suit. He stood to his full height, holding a bow and arrow in his hands, which he aimed diagonally to his left.

1962 – 2001

ADM Logo 1962

Then the Archer Daniels Midland logo became geometric for many years. The designers removed the figure of the archer, changed the color scheme, and reworked the overall style. As a result, the logo was designed minimalistically. She had graphic and text parts. The first one included a white rhombus with four thick black dots inside, connected by short lines.

On the outside, the geometric figure was surrounded by a wide blue stripe, repeating the shape of a rhombus. Down from it was a small line. In appearance, this design resembled something between an ear, a schematic leaf, and a plant seed box. To the right was the abbreviation for the company’s name, “ADM,” in large, bold, uppercase letters. Below it was the phrase “Supermarket to the world.” The developers typed it in italics, imitating calligraphic handwriting.

2001 – 2020

ADM Logo 2001

In 2001, the logo acquired a recognizable format: a stylized rhombus finally turned into a leaf of a hypothetical plant. It consisted of two elements: a straight line, tapering downwards, and a semi-oval, resembling an open tweezer. The sheet was wide, green-white in color, and partially overlapped the basis – a blue rhombus, which served as its background. Below is the abbreviated name of the company. It was written in a thin geometric grotesque with a harmonious combination of angles and even stripes. A miniature green leaf replaced the crossbar at “A.” The letters were arranged freely.

2020 – today

Archer Daniels Midland (ADM) Logo

The agricultural processing company adopted a new slogan (“Unlocking Nature. Enriching Life”) and changed the logo. The sheet acquired confident, broad lines with a clear drawing. It is at the top and is located diagonally: the straight side runs along with the letters “A” and “D,” while the “M” curves smoothly upwards. The developers got rid of the rhombus, leaving only white space. This made the logo cleaner and more welcoming. The font has changed in the text part. It became more confident and bold, with rounded corners in some fragments: the first letter is at the top left, the middle one is at the bottom left, and the last one is at the top right.

Font and Colors

Archer Daniels Midland Emblem

Archer Daniels Midland has changed the visual identity badge three times, two of them dramatically. The adjustments were related to the enlargement of the enterprise and the coverage of related areas: starting with the processing of flax seeds, it switched to the production of a wide range of food ingredients. Gradually, the logo acquired more precise and confident features. Now it capaciously reflects the key concept of the corporation’s activities.

Archer Daniels Midland Symbol

The debut logo uses a unique typeface based on an antiqua with tiny, almost invisible serifs. For the second version, the designers chose a grotesque similar to Gunar Heavy from The Northern Block. The third variation is dominated by the stylized Pragmatica Extended Book typeface created by ParaType. The inscription is made in a slightly modified Baar Lemuria Regular font in the current emblem. The color palette is more stable: it contains only three colors. These include blue, green, and white. Previously, there was also red.

Archer Daniels Midland color codes

Dark Sapphire Hex color: #27245f
RGB: 39 36 95
CMYK: 59 62 0 63
Pantone: PMS 274 C
Yellow Green Hex color: #a2cd39
RGB: 162 205 57
CMYK: 21 0 72 20
Pantone: PMS 376 C
Pigment Green Hex color: #16b14a
RGB: 22 177 74
CMYK: 88 0 58 31
Pantone: PMS 354 C