Arctic Cat Logo PNG
The Arctic Cat logo is strength, speed, purposefulness, and movement into the future. The emblem is an example of continuous development. Indicates the connection between technology and nature, the ability of a person to survive in any corner of the planet.
Arctic Cat’s history began with Edgar Hetteen, who had earlier co-founded Hetteen Hoist & Derrick in Roseau, Minnesota, with his brother Allen and David Johnson. That workshop grew into Polaris Industries. In March 1960, Hetteen crossed Alaska by snowmobile from Bethel to Fairbanks, covering 1,100 miles in 18 days. The publicity was strong, but the trip caused a conflict with Polaris investors, and in May 1960, he sold his stake.
By Christmas 1960, Hetteen accepted an offer from L. B. Hartz of Thief River Falls. With a $10,000 note, he rented an empty 30-by-70-foot food warehouse and founded Polar Manufacturing Company. About 30 snowmobiles were built in the first year. In 1962, the company became Arctic Enterprises, Inc., and its machines received the Arctic Cat name. The Arctic Cat 100 arrived the same year with a front-mounted engine.
Hetteen left the president’s post in 1965, handing control to Lowell Swenson. By 1969, annual sales reached $21.7 million. In the 1970s, Arctic Enterprises expanded beyond snowmobiles, buying Silverline in 1970 and Lund Boat Company in 1977. It also produced boat motors, lawn mowers, and minibikes. The recession hit the snowmobile market hard, and in 1981, the company filed for bankruptcy after banks demanded repayment of $48.5 million.
In 1983, twelve former Arctic Enterprises managers and employees, including Hetteen, bought enough assets at auction to restart production as Arctco, Inc. Arctic Cat snowmobiles returned in August 1983. Fewer than 3,000 machines for the 1984 model year sold out. Arctco went public in 1990, launched Tigershark watercraft in 1993, entered ATV production in 1996, and became Arctic Cat Inc. Textron Inc. bought the company for $247 million in cash on January 25, 2017.
Meaning and History
The logo shows that the company’s products organically fit into the surrounding world. They move freely and easily, like animals in their immediate habitat.
Above the green brand name is an aggressive jumping black cat. Below the name is a black inscription slogan.
What is Arctic Cat?
This is a division of Textron Inc., with primary manufacturing based in Thief River Falls, Minnesota, and is a leading American manufacturer of snowmobiles and all-terrain vehicles. The company produces many ATVs, including rugged quad bikes, side-by-side models for utility and recreational use, and high-performance snowmobiles designed for deep snow. It plays a key role in competitive snowmobile racing, supplying machines adapted to harsh winter conditions and challenging terrains through an extensive dealer network in the northern U.S. and Canada.
The brand associates its cars with graceful, fast, predatory panthers.
- In nature, an animal chooses impassable places to live, away from humans. Brand products are designed for travel in the snow, prairie, and off-road.
- The Panther moves with ease and grace across any terrain, just like Arctic Cat vehicles.
- The predator overtakes the prey in a jump. The brand’s cars always reach their goals and can make high-speed throws.
Sharp, smooth edges of the image are a symbol of danger. The company’s all-terrain vehicles can slip on difficult terrain, navigate narrow passages, and evade predators.
The logo is complemented by an appeal that encourages the observer to contact the company, make a purchase, and evaluate the products’ capabilities. “Share our passion!” indicates the sign.
Only an irresistible desire for and love of technology could have led the brand’s founder to pursue new inventions from school through old age. In his models, every detail is thought out to the smallest detail. He repeatedly altered products to the ideal. This reflects the passion that drives Edgar Hetteen and his followers.
The choice of the “snowy” direction of production was reflected in a love of the roots, Hetteen’s parents’ emigration from Switzerland, the weather conditions in Minnesota, a love of hunting, and active pastimes.
The letters of the name seem to be alive and slightly tilted forward. The inscriptions are shifted to the right edge of the logo, and the panther “pushes” them with its tail. The composition conveys movement and outwardly resembles the brand’s car image.
Font and Colors
Green is the color of friendliness, growth, and development. The company is always ready to offer customers something new to lead an interesting, active life. Green is a shade of nature. Arctic Cat transport for outdoor adventures in pristine landscapes.
Font used on the logo: Marble Display Condensed Heavy Italic.