Armstrong Siddeley Logo PNG
Armstrong Siddeley: Brand overview
Armstrong Siddeley occupies a special place in the annals of British manufacturing history. The company was founded in 1919 when Armstrong Whitworth merged its automotive and aircraft engine divisions. Armstrong Siddeley set out to build luxury automobiles and aircraft engines that found their way into airplanes and airships.
During the 1920s and 1930s, the company firmly entered the luxury automobile market. Armstrong Siddeley and Siddeley-Deasy, the company’s two brands, stood out in competition with other high-end manufacturers such as Rolls-Royce. Among their pioneering features were innovations such as raising and lowering electric headlights. In the field of aircraft engines, one of the company’s most notable creations was the famous Jaguar aircraft engine.
With the outbreak of World War II, the company’s manufacturing emphasis changed. Armstrong Siddeley focused on building engines for fighter aircraft, such as the famous Sapphire and Mamba models, to support the war effort. After the war, the company returned to producing luxury cars until 1960, when declining sales led to major changes.
The company underwent a structural reorganization: car production was merged with the Bristol Aeroplane Company, and the aviation division was acquired by Rolls-Royce. Although Armstrong Siddeley ceased to exist as an independent company, its legacy lives on.
The company made a significant contribution to the early stages of British aviation and was also the creator of high-end automobiles favored by royalty and celebrities. Its influence continues to reverberate throughout the luxury car and aviation industries.
Meaning and History
1919 – 1960
The key element of this logo is the Egyptian sphinx. It represents the reliability, durability, and prestige of luxury cars. The statue is outlined with a single black line as if sketched in negative space. The background shows a vertical oval with an elegant monogram, “AS,” which is derived from the name “Armstrong Siddeley.” The letters consist of smooth curved lines of varying thickness. They have large serifs at the ends that thicken toward the middle. The glyphs fit tightly together, creating a unified design.
The sphinx in the logo is like a neat riddle, but it’s not too mysterious. It just makes you feel that the cars this company makes must be special and trustworthy. The “AS” monogram is so intertwined that it feels like they are embracing each other. The curved lines create a sense of lightness and friendliness despite the fact that this is a luxury car. It’s kind of the best of both worlds – cool, trendy, but not obtrusive.
