Artega Logo PNG
The Artega logo carries the vibrant energy of movement and emphasizes confidence. The brand’s cars captivate with the harmony of details, each crafted with meticulous precision. The emblem on the hood becomes a focal point that cannot be overlooked.
Artega: Brand overview
In 2006, a new player in the German automotive industry emerged in the form of Artega, a company created by Klaus Dieter Frers, a former BMW designer. Seeking to carve a niche for itself in the production of luxury sports cars, Artega was poised for notable success.
The Artega GT, the company’s first model, was introduced in 2007. It was a mid-engine coupe powered by a Volkswagen V6 engine with an impressive price tag of around $150,000. However, despite its impressive debut, Artega soon ran into problems.
Frers brought in outside investment 2010 to take the company forward, giving up a controlling stake. Unfortunately, the company’s sales did not improve significantly. In 2012, due to low sales and high overhead costs, Artega faced financial instability, eventually leading to a bankruptcy filing and a temporary halt in production.
That same year, Frers reacquired Artega with plans to revitalize it under new management. Two thousand nineteen, following evolving automotive trends, Artega introduced the all-electric Artega Karo, emphasizing the company’s intention to reposition itself as a manufacturer of niche electric vehicles.
Although not a commercial success, the Artega’s design and specifications were critically acclaimed. Although the company has entered the luxury sports car market, the road to becoming a profitable mass-market-oriented company still lies ahead.
Meaning and History
What is Artega?
This German boutique car manufacturer from Delbrück, North Rhine-Westphalia, specializes in high-end sports cars. At its specialized facilities, the company produces lightweight, high-performance vehicles that combine German engineering precision with unique design solutions. Working with a team of designers, the company creates cars focused on exclusivity and exceptional driving performance, offering unique models in the high-end sports car market.
2006 – today
The Artega logo is designed as a coat of arms, emphasizing the company’s connection to the historical and cultural traditions of Delbrück, where the brand is based. With a rounded base, the shield is divided vertically into two equal sections, each filled with symbols representing strength, fertility, and local identity.
On the right side, a black dog stands on its hind legs. Its energetic posture, open mouth, and bright red tongue create an image of vigilance, loyalty, and protection. This element underscores the confidence and reliability that the brand prides itself on. The lines of the depiction are simple and sharp, adding a strict and elegant touch.
The shield’s left side features a black tree with red fruit resembling apples. The tree has no leaves, emphasizing its fruitfulness and resilience. The red fruit provides a vivid contrast against the black silhouette of the trunk and branches. The tree symbolizes growth, development, and prosperity, reflecting the company’s ambition and drive for success.
At the top of the shield runs a wide black band with the company name, “Artega,” written in white letters. The font is characterized by clean lines and small serifs that add elegance. The capital “A” stands out in uppercase, highlighting the brand’s status and importance, while the remaining letters are lowercase, creating balance and softness.
A silver outline frames the shield, completing the composition and giving the emblem a premium appearance. The design seamlessly blends historical motifs with elements of modern minimalism, expressing the company’s values: respect for tradition and a commitment to innovation.