The spiky font and golden color make the Artistry logo look very sublime. The reference to the oriental style is not accidental because the cosmetics manufacturer uses natural beauty recipes worldwide. Harmony, brevity, sophistication, and moderation are all embodied in one short inscription.
Artistry: Brand overview
Founded: | 1950s |
Founder: | Alticor |
Headquarters: |
United States |
Website: | artistry.com |
Meaning and History
The brand uses the stylized letter “A” as a personal symbol. It has a complex structure and consists of several strokes that outwardly resemble a hieroglyph. This concept was pushed not only by designers but also by the administration to demonstrate a connection with the fashion industry’s eastern direction. Graceful curves, flowing lines, sandy palette reflect confidence and femininity.
What is Artistry?
Artistry – an American brand specializing in skincare and decorative cosmetics. Its product list includes over 400 items, which it sells in over 50 countries. The trademark is owned by Amway, with its headquarters in Ada, Michigan.
Font and Colors
The logo consists of a capital “A” with the center bar and the left leg’s bottom. The silhouette strip has pointed ends twisted into a semi-curl. The rest of the letter is standard, typical of the printed sign: straight lines, sharp corners, clear geometry.
Some versions have text in the form of a trademark name. The inscription is made in a chopped typeface, which belongs to the category of grotesque. The palette of the emblem is restrained, sandy-golden.
Artistry color codes
Dark Tan | Hex color: | #8a8066 |
---|---|---|
RGB: | 138 128 102 | |
CMYK: | 0 7 26 46 | |
Pantone: | PMS 7497 C |