Artistry is an American brand that produces skincare and cosmetic products. It was founded in 1968 by Edith Rehnborg. The brand is now owned by Amway, a multi-level marketing company headquartered in Ada, Michigan. His logo is currently known in more than 50 countries around the world, where it represents the products manufactured by the Access Business Group.
Meaning and History
The brand uses the stylized letter “A” as a personal symbol. It has a complex structure and consists of several strokes that outwardly resemble a hieroglyph. This concept was pushed not only by designers but also by the administration to demonstrate a connection with the fashion industry’s eastern direction. Graceful curves, flowing lines, sandy palette reflect confidence and femininity.
Font and Colors of the Emblem
The logo consists of a capital “A” with the center bar and the left leg’s bottom. The silhouette strip has pointed ends twisted into a semi-curl. The rest of the letter is standard, typical of the printed sign: straight lines, sharp corners, clear geometry.
Some versions have text in the form of a trademark name. The inscription is made in a chopped typeface, which belongs to the category of grotesque. The palette of the emblem is restrained, sandy-golden.