ASA Logo PNG
The ASA logo evokes associations with the company’s heritage and individuality. Created to stand out, it encompasses the experience of the past and modern solutions. The symbol demonstrates what the brand is about and gives it a distinct expressiveness.
ASA: Brand overview
ASA, short for Autocostruzioni Società per Azioni, was an Italian automaker from 1961 to 1969. The company aimed to create a compact and affordable sports car that was cheaper than the expensive Ferrari models.
ASA recruited former Ferrari engineers, including Giotto Bizzarrini, to design the chassis and Gioacchino Colombo to develop the engine to realize this goal. The Ferrari V12 engine created by Colombo became the basis for ASA’s engine development.
This collaboration led to the ASA 1000 GT, introduced in 1962. The car embodied Ferrari’s essence in its straight-4 and straight-6 engines housed in a compact, lightweight coupe body. The 1000 GT gained recognition and success on the racetrack, becoming the epitome of an affordable Italian sports car with a racing pedigree.
However, despite the recognition, ASA faced economic difficulties and was forced to cease operations in 1969. By its closure, the company had produced only about 200 cars of all models. The lack of significant resources prevented the company from competing with stronger rivals for a long time. Nevertheless, the 1000 GT became an iconic Italian sports car.
The ASA came to symbolize Ferrari’s desire to combine Ferrari’s superior engineering in a more affordable car. Despite initial success, the company could not stay afloat and disintegrated less than a decade later.
Meaning and History
What is ASA?
This specialized Italian sports car manufacturer from Milan produces high-end vehicles that embody Italian design and engineering craftsmanship. With technical support from Ferrari experts, the company created compact sports cars with outstanding performance. Targeting enthusiasts seeking the pleasure of Italian premium sports cars, the production center delivered vehicles that offer Ferrari-level engineering solutions in a more compact format.
1961 – 1969
The ASA logo conveyed precision and a focus on new achievements. Its foundation was an inverted triangle with slightly curved lower corners. This shape added a sense of forward motion, making the composition dynamic. A vertical stripe divided the triangle into two symmetrical blue sections, emphasizing the design’s strict geometry and neatness.
At the center of the triangle was a red segment shaped like an arc, creating a striking contrast. On this background was the abbreviation “ASA,” which stood for “Autocostruzioni Società per Azioni” — the company’s full name, reflecting its history and organizational structure. The letters were written in uppercase using an elegant font with smooth curves. The white color of the text symbolized the clarity of ideas and the purity of the company’s approach.
The blue color of the triangle evoked associations with stability and professionalism, highlighting the brand’s reliability. The red background within the triangle represented energy, determination, and a passion for innovation. The white text harmoniously completed the composition, adding a sense of lightness and drawing attention to the details.
The vertical stripe running through the triangle symbolizes focus and progress. It underscored the brand’s confident forward momentum and its clear objectives.
The ASA emblem combined the strictness of geometric shapes with vibrant accents, reflecting the company’s traditions, dynamism, and ambition. It conveyed the brand’s drive to grow and create high-quality products, leaving a strong and memorable impression.