ASA Logo


The ASA logo comprises an abbreviation “Autocostruzioni Società per Azioni” in Italian. The logo design forms a curved triangle with two downward-facing corners. A similar shape is seen in the central element, where a white inscription is displayed in thin, curved, uppercase letters. The background is filled by a blue geometric shape, bisected by a vertical stripe, where a red center is distinctly highlighted. This emblem symbolizes confidence, reliability, growth, development, and striving for new heights.

The logo’s design, notably the curved triangle, sets a unique tone for the brand. The descending corners suggest a sense of fluidity and motion, directly reflecting the company’s constant push toward progress and dynamism in the automotive industry. With its distinct curves, this particular shape subtly communicates speed and agility, which are prime characteristics of ASA’s automotive products.

The white inscription within the central figure stands out against the blue background. The white color traditionally conveys purity, safety, and simplicity, which hints at the brand’s adherence to these principles in its operations and product designs. The choice of thin, curved letters indicates elegance and sophistication, key elements of the brand’s visual identity and automotive design.

The blue geometric background creates a sense of solidity and depth, signifying the stability and reliability of the brand. Blue is often associated with trust and dependability, values that ASA wants to communicate to its customers. The vertical stripe dividing the background in half, accentuated by the red center, adds an interesting visual dynamic. It implies a forward trajectory or pathway, signifying the brand’s commitment to advancement and innovation in the automotive sector.

The red color in the logo’s center, often associated with energy, passion, and action, reflect ASA’s passion for automotive engineering and its active engagement in creating high-performance vehicles. The juxtaposition of the red center against the blue background creates a contrast that further enhances the logo’s visual appeal, directly drawing the viewer’s attention to the brand name.

ASA: Brand overview

Founded:1961 – 1969
ASA, short for Autocostruzioni Società per Azioni, was an Italian automaker from 1961 to 1969. The company aimed to construct a compact, affordable sports car that could provide a less costly alternative to the high-end Ferrari models.

ASA roped in former Ferrari engineers, including Giotto Bizzarrini for chassis design and Gioacchino Colombo for engine development, to turn this ambition into reality. Colombo’s Ferrari V12 engine was the foundation for ASA’s engine design.

This collaboration led to the birth of the ASA 1000 GT, unveiled in 1962. The car embodied Ferrari’s essence in its straight-4 and straight-6 engines, housed within a compact, lightweight coupe body. The 1000 GT won acclaim and experienced success on the racing circuit, embodying an affordable Italian sports car with a racing lineage.

However, despite the acclaim, ASA faced economic challenges and had to cease operations in 1969. When it closed, the company had only produced about 200 cars across all models. The lack of substantial resources hindered the company’s ability to compete in the long run with more robust competitors. Nevertheless, the 1000 GT became an iconic Italian sports car.

ASA stood as a symbol of an endeavor to package Ferrari’s superior engineering into a more affordable vehicle. Despite the endeavor’s initial success, the company could not sustain itself and dissolved in less than a decade.

Meaning and History

ASA Logo History