Asia Motors Logo PNG
The Asia Motors logo, while the South Korean firm was operational, echoed the emblem of its parent company, Kia Motors. It comprised a similar horizontal oval with a red border and an inscription on a white background. The oval had a wide line at the top and bottom, tapering at the sides, which gave the symbol a dynamic appearance. The word “Asia,” placed inside, was in bold typeface. The letters were uppercase, monolithic, and large, with the “S” distinguished by its delicately refined tips. Below the bottom line, the full name of the automobile manufacturer was displayed, rendered in the same style as the top row.
The design of the logo combines elements of strength, dynamism, and a sense of forward movement. The horizontal oval shape, with its wide line at the top and bottom and tapering at the sides, generates a sense of motion and energy. This signifies the brand’s commitment to progress and continuous innovation in the automotive industry.
Using a red border for the oval shape, a color often associated with power, passion, and action, further reinforces the company’s dynamic energy and dedication to creating powerful and passionate vehicles. The white background, conversely, is usually connected with purity, simplicity, and efficiency, pointing to the brand’s focus on producing reliable and efficient automobiles.
The bold typeface used for the word “Asia” inside the oval, with its large, monolithic, and uppercase letters, suggests a solid, robust, and reliable brand. The unique design of the “S,” with its elegantly refined tips, adds a touch of sophistication to the logo, hinting at the company’s attention to detail and craftsmanship in its manufacturing processes.
Positioned under the main logo, the full name of the automobile manufacturer adds clarity and reinforces the company’s identity. Its design, mirroring the top row’s style, suggests consistency and reliability, reflecting the company’s steady commitment to quality and excellence in automotive production.
The Asia Motors logo embodies a brand committed to producing powerful, reliable, and innovative vehicles. Its dynamic design elements and colors harmonize to convey the brand’s values of strength, progress, and attention to detail. While Asia Motors is no longer in operation, its logo’s strength and dynamism persist as a testament to its legacy in the automotive world.
Asia Motors: Brand overview
| Founded: | 1965 – 1999 |
| Founder: | Kia |
| Headquarters: |
Gwangju, South Korea |
Asia Motors found itself under new ownership in 1976 when it was bought by Kia Motors, which was then broadening its manufacturing base in South Korea. Despite the acquisition, Asia Motors maintained its production of licensed models from Fiat and Hillman, even as it began to produce vehicles branded as Kia.
As time passed, the 1980s and 1990s saw an increasing overlap between the models produced by Asia Motors and those from Kia. Eventually, in 1999, Kia chose to consolidate its production under its singular brand, leading to the winding down of the Asia Motors marque.
At the height of its operations, Asia Motors produced over 150,000 vehicles annually across its three manufacturing facilities before eventually being assimilated into Kia, its parent company. After 34 years of production as an independent entity and under Kia’s ownership, the Asia Motors nameplate was finally retired in 1999.
Meaning and History
1986 – 1994
1994 – 1999
