Asterio Logo

Asterio LogoAsterio Logo PNG

The Asterio logo is closely tied to its name, which resonates with an astrolabe – an ancient astronomical device, hence its presence in the logo. This age-old instrument appears on the left side and comprises half a cogwheel and a double-ended arrow. To its right is the word “Asterio,” written in lowercase letters except for the letter “A,” which is rendered in uppercase. Bold glyphs with refined elements infuse the emblem with dynamism, transforming it into an elegant symbol.

Including the astrolabe in the logo illustrates a deep connection to history, tradition, and the celestial sphere. Astrolabes were used to solve problems related to time and the position of stars, which signifies the brand’s commitment to precision, accuracy, and timeless wisdom. The cogwheel half signifies mechanical precision, signifying the company’s drive for flawless execution and operations.

The double-ended arrow, symmetrically pointing in opposite directions, symbolizes balance, choice, and decision-making power. It implies the brand’s dedication to maintaining equilibrium in all its operations or its ability to adapt and change direction as necessary.

The company’s name, “Asterio,” is strategically placed next to the astrolabe, reinforcing the correlation between the brand and the device. Using a bold yet refined font in the logo suggests a blend of strength and elegance, which resonate with the company’s approach to its business.

The uppercase “A” in the brand’s name, contrasting with the rest of the lowercase letters, emphasizes the significance of the first letter of the alphabet, often associated with leadership, initiative, and beginnings. It underlines the company’s position as an industry leader and its commitment to innovation and progress.

Asterio: Brand overview

Founder:Robert Martin
Imagined to be the brainchild of entrepreneur Robert Martin in 2009, Astério emerged as an ambitious entrant into Europe’s luxury sports car industry. Having spent years in the automotive sector, Martin was no stranger to the industry’s intricacies and managed to rally support from private investors to bring his vision of Astério to life.

Astério made a grand entrance in 2011 with the release of the Stelvio, a limited-production supercar. It was powered by a 650 horsepower V12 engine and made a significant impression. Only 50 of these powerhouses were crafted by hand, each with a hefty price tag of over $1 million.

Spurred by the success of the Stelvio, Astério set its sights on designing a grand tourer model, aiming to hold its own against prestigious brands such as Aston Martin and Bentley. This dream came to fruition in 2013 with the unveiling of the Besalu GT, Astério’s second model. The Besalu GT stood out as a luxurious four-seater coupe boasting a lavish handmade interior and a striking exterior design.

Astério diversified its portfolio in the ensuing years, adding more luxury and supercar models to cater to the upscale sports and GT market segments. By 2020, Astério had carved out a name as a provider of exquisitely designed and impeccably engineered luxury vehicles for the discerning clientele.

Though Astério may be a figment of imagination, it embodies the enduring fascination and appeal of fresh, aspirational auto brands striving for perfection in a fiercely competitive luxury landscape.

Meaning and History

Asterio Logo History