Asterio Logo PNG
Asterio: Brand overview
Founded in 2009 by entrepreneur Robert Martin, Astério has emerged as an ambitious entrant into the European luxury sports car market. Martin, who had worked in the automotive industry for many years, was no stranger to its intricacies and secured the support of private investors to bring his Astério idea to life.
In 2011, Astério unveiled the Stelvio, a limited-edition supercar powered by a 650-horsepower V12 engine. It made a big impression. Only 50 of these supercars were handcrafted and cost over $1 million.
Encouraged by the success of the Stelvio, Astério set out to create a grand-tourismo model that would compete with such prestigious marques as Aston Martin and Bentley. This dream was realized in 2013 with the introduction of the Besalu GT, the second Astério model. The Besalu GT was a luxurious four-seat coupe featuring a rich handcrafted interior and striking exterior design.
In the following years, Astério diversified its portfolio, adding new luxury and supercar models by 2020 to meet the needs of the high-end segments of the sports car and GT market. Astério has built a reputation for delivering refined and impeccably engineered luxury cars for discerning customers.
While Astério may be a figment of the imagination, it embodies the enduring charm and appeal of new, aspiring automotive brands striving for excellence in a highly competitive luxury environment.
Meaning and History
What is Asterio?
This specialized Italian company in Bologna manufactures sports motorcycles that combine high performance with original design. The firm produces a limited series of motorcycles at its production facilities, paying special attention to each model’s unique features and meticulously refining the details. Thanks to the dedication of its engineers and craftsmen, the company creates motorcycles that offer riders a wide selection in the premium segment, providing high performance and build quality.
2009 – today
The Asterio logo carries deep meaning, blending historical imagery with modern minimalism. The brand’s name is connected to the astrolabe, an ancient instrument used for astronomical calculations. This symbol of science, technological progress, and exploration forms the foundation of the design.
On the left side of the logo is an element resembling half a gear, smoothly transitioning into a thin arrow with pointed ends. The gear represents engineering precision and ties to astronomy, while the arrow adds a sense of dynamism and direction. The composition appears harmonious thanks to its fine detailing and clean lines. This element bridges past achievements with modern innovations.
On the right is a text block featuring an elegant font. The capital “A” stands out against the lowercase letters, drawing attention to the beginning symbolized by this letter. The font combines strict lines with graceful curves, giving the visual mark dynamism and refinement. Rounded elements in the letters “e” and “r” soften the image and add balance.
The black-and-white color palette highlights the brand’s universality and seriousness, allowing focus on the forms and content. The contrast between the sharp lines of the symbol and the text portion adds expressiveness and completeness.
The Asterio emblem unites elements of the past and present, science and technology, precision and aesthetics. It visually tells a story of the company’s pursuit of innovation, inspired by centuries-old traditions.
