Atalanta Logo

Atalanta LogoAtalanta Logo PNG

The Atalanta logo speaks of unchanging quality and tradition inherited through the decades. The emblem predicts the revival of the old style. Shows a combination of beauty and functionality.

Atalanta: Brand overview

Founder:Martyn Corfield
England, U.K.

Atalanta is a British manufacturer of expensive handcrafted sports cars that first opened in 1936 and resurrected in 2011. The Atalanta logo can be seen on 22 vintage cars from the early 20th century and dozens of more modern versions.

Modern Atalanta Motors Ltd is located in Oxfordshire and is engaged in the production of luxury cars to order. One model in the price list can be transformed according to the customer’s request.

Meaning and History

Atalanta Logo History

The company logo is simple and concise. He conveys the amazing history of the concern, stretching for years, and tells about the two births of the brand.

What is Atalanta?

Designer and assembler of elegant vintage-style sports cars based on Atalanta’s 1936-1938 models. Campaign CEO Martyn Corfield.


Atalanta Logo Old


Atalanta Logo

The word Atalanta occupies a central position. The company’s name and the car’s brand were chosen in honor of the Greek goddess of the hunt. Her main features were considered endurance, speed, and beauty. These characteristics are combined with machines.

The first and last letters of the logo are capitalized. They point to two firms with the same name but different founders.

In 1936, three English engineers in the county of Middlesex opened a new company to produce ultra-modern and fast sports cars. They developed two main models: the engine of one of the engineers, Albert Gough (for 78 and 98 horsepower), and the V-12 Lincoln-Zephyr (112 hp). On the best steel chassis of the time, cars were assembled for 2 and 4 passengers, with an open and closed top. The first capital letter of the emblem represents the company from Middlesex.

Before the war, a little more than 20 cars were sold. This was followed by a long series of changes in the type of activity, which is indicated on the logo in lowercase letters “talant”. Here is the production of military equipment, the production of pumps, and the assembly of machines of various quality and configurations.

In 2011, a group of enthusiasts led by motorist Martyn Corfield decided to revive the company’s legendary cars and glory. They, using modern materials, released an improved retro version of the Sports Tourer. The second capital letter speaks of the Martyn Corfield enterprise.

So the logo showed the entire history of the company from Atalanta in 1936 to Atalanta in 2011. Smooth flow from the first firm to the last.

Below the name, the word Motors is added in the center, in smaller letters. It makes the inscription symmetrical. The composition resembles the image of a car with two raised wings above the wheels.

Font and Colors

The main color is black. Conveys the image of a brand that has stood the test of time. Demonstrates high value and durability.

Biondi Book font. The letters of the inscription are smooth, with smooth roundings and small serifs, organically protruding at the ends of the lines. The composition embodies the harmony, balance, and streamlining characteristics of all brand cars. The details for each are 90% handmade. The most progressive materials and technical solutions are taken.

Atalanta color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C