Atalanta Logo PNG
The Atalanta logo speaks to unchanging quality and tradition passed down through the decades. The emblem foretells a revival of the old style and blends beauty with functionality. The logo’s balance and harmony suggest the owner aims to reach those heights and prosperity again. The Atalanta Motors symbol embodies the revival and new ascent of a once-famous brand.
Atalanta Motors began in 1936 in a barn on High Street in Staines, Middlesex, during a difficult period for Britain’s luxury car industry. Bentley, Lagonda, and Invicta were still recovering from the economic downturn, leaving room for smaller makers. Alfred Gough, a former Frazer Nash engine designer, founded the company with support from Peter Crosby, Peter Whitehead, and Neil Watson.
The company was officially formed in December 1936. Its first car appeared in spring 1937, covered by The Autocar on March 5 and The Motor on March 9. Atalanta used advanced engineering for its time, including fully independent spring suspension, hydraulic brakes, adjustable dampers, a semi-automatic electromagnetic gearbox, and 1.6- and 2.0-liter Gough engines.
In 1938, a 4.3-liter Lincoln Zephyr V12 version joined the range. Abbott of Farnham, Surrey, built most bodies. Atalanta also entered competition, appearing at Lewes and Brooklands rallies, and at the 1938 Le Mans race with Charles Morrison and Neil Watson. In 1939, the team won the manufacturers’ team prize at the Welsh Rally.
The cars were expensive, often costing twice as much as comparable models, so demand stayed limited. World War II ended car production after about 20-22 vehicles were produced, and the company continued as Atalanta Engineering Ltd, making pumps. In 2011, Martin Corfield revived Atalanta Motors. A retro-styled Sports Tourer was announced in 2012 and shown at the 2014 Concours of Elegance at Hampton Court, with production limited to ten cars a year.
Meaning and History
The company logo is simple and concise. It conveys the company’s long history and tells the story of the brand’s two births.
What is Atalanta?
It is a British manufacturer of expensive, handcrafted sports cars. Known for their individual design and high-quality craftsmanship, the cars combine classic styling with modern technical solutions. The brand continues the tradition of creating luxurious and exclusive cars that appeal to enthusiasts who value performance and elegance.
Old
The logo is related to the Atalanta car, produced in the 1930s by Atalanta Motors. The emblem from that period did not survive because only 20 cars were made.
The current symbol is post-war and associated with the company RGS Atalanta. The letters RGS at the top of the emblem represent the entrepreneur who revived the brand, Richard Gaylard Shattock.
The diamond at the base of the image symbolizes a commitment to leadership, meticulous attention to detail, and flawless execution. The vehicles were assembled with powerful engines from leading manufacturers such as Ford and Jaguar, which gave them durability and excellent performance.
The emblem features a symbol of outspread wings. The company’s cars seem to fly along the road, capturing the sensation of breezy travel. Thanks to Atalanta Motors, it feels like one has gained the freedom of flight.
The name is divided into two parts by the diamond’s angle, creating an unusual appearance. Atalanta translates to “fleet-footed runner,” a choice that emphasizes the car’s speed, which was originally designed as a sports vehicle.
New
The word Atalanta is central to the brand. The company’s name and the car’s brand were chosen in honor of the Greek goddess of the hunt. Her main attributes were endurance, speed, and beauty in machines.
The first and last letters of the logo are capitalized. They point to two firms with the same name but different founders.
In 1936, three English engineers in Middlesex founded a new company to produce ultra-modern, high-performance sports cars. They developed two main models: one with an engine by engineer Albert Gough (78 and 98 hp) and the V-12 Lincoln-Zephyr (112 hp). On the best steel chassis of the time, the company assembled 2- and 4-passenger models with open and closed tops. The first capital letter of the emblem represents the Middlesex company.
Before the war, the company sold fewer than 20 cars. This was followed by a long series of changes in its activities, as indicated by the logo in lowercase letters “talant.” Here, they produced military equipment, pumps, and machines in various qualities and configurations.
In 2011, a group of enthusiasts led by motorist Martyn Corfield decided to revive the company’s legendary cars and glory. They released an improved retro version of the Sports Tourer using modern materials. The second capital letter refers to the Martyn Corfield enterprise.
The logo shows the company’s entire history, from Atalanta in 1936 to Atalanta in 2011, in a smooth flow from the first firm to the last.
Below the name, the word “Motors” is centered in smaller letters. It makes the inscription symmetrical. The composition resembles a car with two raised wings above the wheels.
Font and Colors
The main color is black. It conveys a brand that has stood the test of time and demonstrates high value and durability.
Biondi Book font. The letters of the inscription are smooth, with smooth roundings and small serifs, organically protruding at the ends of the lines. The composition embodies the harmony, balance, and streamlining characteristics of all the brand’s cars. Each detail is 90% handmade. We use the most advanced materials and technical solutions.