Atkins Logo

Atkins (Construction) Logo PNG

The Atkins logo conveys the positive atmosphere of the construction process. It’s simple, clear, and monolithic, showing the tremendous potential of building projects of any plan or purpose. The energy of the logo inspires confidence in excellent quality, outstanding workmanship, and a perfect result.

Meaning and History

In the entire history of the company’s existence, only one version of the logo has been presented. This is a fairly simple and concise dark blue verbal inscription with the brand name under which is the company slogan. It should be noted that there is no emblem on the presented logo. The title is in a classic bold sans-serif typeface with slightly rounded lettering edges. Given the color scheme, capital letters do not look aggressive. Thanks to a clear style, a potential client can easily read the inscription. It is worth highlighting the letter “A” without a horizontal stripe. In this way, the company allows customers to use their imagination and recreate the missing detail independently. All letters are on the same line, making the logo formal and modern.

The additional inscription “Member of the SNC-Lavalin Group” is sometimes present on the logo. It was added in 2017 when the above holding obtained the rights to the company.

What is Atkins?

First of all, it is one of the world leaders in the construction and design industry. It should not be confused with the American brand “Atkins,” which is engaged in producing and selling healthy food products.

Font and Colors

A unique and modern font only adds visual recognition to the brand. The use of sans-serif capital letters looks modern and progressive. At the same time, the company tries not to abuse unnecessary elements, and therefore only a verbal inscription is depicted. Given current trends, it is likely that there will be a redesign of the logo shortly. All the details will be worked out even more clearly, including taking into account the pains and preferences of the target audience.

Dark blue as the main color was not chosen by chance. It looks strong, clearly indicating the field of activity. Perhaps, brighter and lighter colors could scare away potential buyers because, for many, construction is associated with seriousness and purposefulness.

As a result, the conciseness and minimalism in the Atkins logo today give a positive result. The brand is recognizable in the UK and far beyond its borders. The company’s services are regularly used by hundreds of thousands of customers worldwide. It is not only about individual orders for ordinary citizens but also large projects for organizations.

Atkins color codes