Atlassian Logo

Atlassian LogoAtlassian Logo PNG

The Atlassian logo is strong and reliable. The emblem expresses the idea of support and foundation that the company provides to other developers. In the emblem are growth and the constant expansion of the portfolio, which has one goal – to supply IT professionals with a working distribution.

Atlassian: Brand overview

Founded: 2002
Founder: Mike Cannon-Brookes, Scott Farquhar
Sydney, New South Wales, Australia

Atlassian is an Australian software development company that solves programming problems. Its products generate a net profit of $614 million. The company employs around 9,000 staff who serve approximately 240,000 clients in 190 countries. The developer has opened central offices in London, Sydney, and San Francisco and has representations in 13 countries.

Meaning and History

Atlassian Logo History

The company has a well-thought-out, harmonious identity that has undergone consecutive transformations with each acquisition and addition of new products. The visual identity is united by the overall idea of myths, with the main character being a strongman and titan appointed to support the sky. The theme combines the name, logo, and brand positioning. The hero’s image runs through all the symbols. The emblem instills confidence in users: they will never be left alone with their problems.

What is Atlassian?

An Australian developer focused on helping programmers. Its arsenal includes software and services such as Bamboo, HipChat, Clover, Crucible, Trello, and Jira for bug detection and collaborative code work. Ten million followers use the products monthly.

2002 – 2008

Atlassian Logo 2002

The first brand logo consists of a schematic image of a person lifting a heavy object above their head. The emblem represents Atlas – the hero of Greek mythology in whose honor the company is named.

Just as the titan holds up the celestial sphere, so does the company support the fundamental process of the network – programming. Without successful code writing, there would be no internet. The company is committed to providing IT workers with maximum support to help them cope with tasks.

The drawing is understood in any language, which is important for establishing in the minds of users the connection between the image and the firm.

2008 – 2011

Atlassian Logo 2008

2011 – 2014

Atlassian Logo 2011

2014 – 2017

Atlassian Logo 2014

2017 – today

Atlassian Logo

The new logo consists of a triangular image and the Atlassian inscription.

The symbol is formed from two separate blue constructions, reminiscent of:

  • Hands raised to the sky. The technique returns the viewer to the theme of supporting the celestial sphere.
  • A pyramid. Man-made evidence of human greatness.
  • A simplified letter A, the first letter in the company’s name.

The figure aspires upward, conveying the developer’s ambitions. The idea of leadership is embodied in the constant acquisition of new products and their integration into the package offering. Gradually, the company has fewer and fewer competitors, and, according to the plan, only it will remain at the top.

Two large blocks convey the weight and complexity of the task. It involves two sides working together: IT workers and Atlassian, which acts as a support.

The name consists of two parts: “Atlas” refers to the Greek mythological hero, and “ian” is a suffix indicating belonging. By choosing this name, the company shows that it belongs to the Titans of Atlas. The name serves as another way to emphasize the strength of support provided to programmers.

Font and Colors

The logo features a blue color typical for computer companies. In this niche, it is associated with logic, technology, and programming, complementing the image of a developer. The light shade touches on themes of the sky, dreams, and aspirations toward the sun, supporting the story of the Greek giant. The company believes that the internet contributes to the development of civilization and dreams of participating in Earth’s future.

Unusual elements are added to the letters, giving the font a unique touch: arc-shaped crossbars on the A and slanted glyphs on the L.

Atlassian color codes

Cerulean Blue Hex color: #0052cd
RGB: 0 82 205
CMYK: 100 60 0 20
Pantone: PMS 2728 C
Azure Hex color: #2581ff
RGB: 37 129 255
CMYK: 85 49 0 0
Pantone: PMS 2727 C