Atlassian Logo PNG
The Atlassian logo is strong and reliable. The emblem conveys the support and foundation the company provides to other developers. The emblem depicts growth and the portfolio’s constant expansion, with one goal: to provide IT professionals with a working distribution.
Mike Cannon-Brookes and Scott Farquhar founded Atlassian in Sydney in 2002 after meeting at the University of New South Wales. The technology market was still recovering from the dot-com crash, and the company started with $10,000 in credit card debt. Its name referred to Atlas, the Greek titan carrying the sky, as a metaphor for supporting teamwork.
The founders first supported customer service teams at other companies. They used Bugzilla to track issues, but it did not meet their needs, so they built Jira. The name came from “Gojira,” the Japanese form of Godzilla. The first version was released in April 2002, and selling Jira soon became more attractive than running support services.
Atlassian’s sales model broke with the usual enterprise software approach. Most customers were in the United States, far from Australia. Hence, the company chose online self-service with public pricing instead of a traditional sales department. In 2004, Jira was generating steady revenue, and Atlassian added Confluence, a corporate wiki and collaborative editing platform. By 2005, the company was profitable without venture capital, with revenue rising from $1 million in its first year to $14.9 million in the 2005-2006 financial year.
By June 2006, Atlassian had 4,340 customers and 50 employees in Sydney and San Francisco. In 2010, Accel Partners invested $ 60 million, and the Atlassian Marketplace was launched for third-party add-ons. In December 2015, Atlassian went public on Nasdaq under the ticker TEAM, reporting $ 457.1 million in fiscal 2015 revenue. It competed with Microsoft, Azure DevOps, and GitHub. In 2017, Atlassian acquired Trello for about $ 425 million after the service reached more than 19 million registered users.
Meaning and History
The company has a well-thought-out, harmonious identity that has evolved through each acquisition and new product addition. The visual identity is unified by the overarching theme of myths, with the main character a strongman and titan tasked with supporting the sky. The theme combines the name, logo, and brand positioning. The hero’s image runs through all the symbols. The emblem instills confidence that users will never face their problems alone.
What is Atlassian?
An Australian developer focused on helping programmers. Its arsenal includes software and services such as Bamboo, HipChat, Clover, Crucible, Trello, and Jira for bug detection and collaborative code work. Ten million followers use the products monthly.
2002 – 2008
The first brand logo depicts a person lifting a heavy object overhead. The emblem represents Atlas, the hero of Greek mythology, after whom the company is named.
Just as the titan holds up the celestial sphere, the company supports the fundamental process of network programming. Without successful code writing, there would be no Internet. The company is committed to providing IT workers with comprehensive support to help them complete tasks.
The drawing is understood in any language, which is important for establishing a connection in users’ minds between the image and the firm.
2008 – 2011
First, a human figure holds the Earth, with a cable representing an internet connection. The Titan is easily recognizable by its distinct arms, legs, and head, though it resembles an “X.” The drawing was reduced to the size of the adjacent inscription. The company’s name first appeared on the logo during this period. It occupied a single line and was stretched horizontally, resembling a solid fence that could protect against undesirable situations, perfectly aligning with the brand concept. The font was uppercase, monolithic, sans-serif, and bold. The block-style letters included both angles and curves, creating a well-balanced look.
2011 – 2014
After the redesign, the Atlassian logo became simpler and less corporate. The most significant change occurred in the Titan figure. The resemblance to an “X” was dropped, and a precise stylization of a human with arms raised emerged. The symbol consisted of three fragments: an inverted triangle, a slightly bent trapezoid, and a structure resembling the letter “y.” Together, they formed Atlas: his head, torso, arms, and legs. Above him, an inverted green bracket symbolized digital technologies and virtual space.
The inscription used a soft sans-serif font with rounded glyphs. None had angles, even the square above the “i.” The first letter was particularly distinctive: uppercase, with a third of its crossbar cut off so it didn’t reach the opposite side.
2014 – 2017
Designers revisited the emblem’s color scheme, switching from a dark blue to a lighter shade. This change only affected the inscription. The Titan figure remained blue. The arc he held above his head was painted the same color.
2017 – today
The new logo consists of a triangular image and the Atlassian inscription.
The symbol is formed from two separate blue constructions, reminiscent of:
- Hands raised to the sky. The technique returns the viewer to the theme of supporting the celestial sphere.
- A pyramid. Man-made evidence of human greatness.
- A simplified letter A, the first letter in the company’s name.
The figure aspires upward, conveying the developer’s ambitions. The idea of leadership is embodied in the constant acquisition of new products and their integration into the package offering. Gradually, the company has fewer and fewer competitors, and, according to the plan, only it will remain at the top.
Two large blocks convey the task’s weight and complexity. It involves two sides working together: IT workers and Atlassian, which provides support.
The name consists of two parts: “Atlas,” the Greek mythological hero, and “ian,” a suffix indicating belonging. By choosing this name, the company signals its affiliation with Atlas’s Titans. The name also emphasizes the strength of the support provided to programmers.
Font and Colors
The logo features a blue color typical of computer companies. In this niche, it signals logic, technology, and programming, complementing the developer image. The light shade evokes the sky, dreams, and aspirations toward the sun, supporting the story of the Greek giant. The company believes the internet contributes to civilization’s development and dreams of playing a role in Earth’s future.
The letters include unusual elements that give the font a unique touch: arc-shaped crossbars on the A and slanted glyphs on the L.