Aurea Logo

Aurea LogoAurea Logo PNG

The Aurea logo, emblazoned on the hoods of vintage Italian cars, featured a monochrome design that carried the model’s name. It adopted a rectangular shape with a triangular peak and was placed within a double frame. The word “Aurea,” set in uppercase Roman font against a black backdrop, was inscribed within this boundary. An intriguing aspect of the lettering was the variable height of the characters; the further they were from the center, the smaller they appeared. The central “R” stood as the largest, with the extremity “A” s drawing attention due to their symmetrically curled legs and bold dots at the end.

The harmonious blend of straight lines, angles, and curves is immediately apparent in the logo. This blend be interpreted as a nod to the fusion of precision engineering and aesthetic design that characterizes the brand’s approach to automobile manufacturing.

The unique form of the logo’s frame – a rectangle with a triangular peak – adds a distinctive touch to the brand identity. The triangle, often symbolizing stability and power, indicates the brand’s promise of durable, high-performance vehicles. The double framing signifies protection and emphasizes the brand’s commitment to safety.

The typographical choice for “Aurea” is particularly noteworthy. The uppercase Roman font lends an air of classical elegance and permanence, fitting attributes for a vintage car manufacturer. The size gradation in the letters, growing smaller towards the ends, provides a sense of perspective, alluding to the brand’s depth of experience and long-standing heritage in the industry.

The special design of the letter “A” at both ends, with their curling legs and bold end dots, adds a flair to the overall design. It demonstrates the brand’s attention to detail and commitment to infusing style and panache into every element of its creations.

Aurea: Brand overview

Founded: 1921 – 1930
Turin, Italy
Established in 1920 in Turin, Italy, Aurea originated as the Societa Italiana Ferrotaie, translating to the Italian Railway Company. However, two years later, in 1922, it transformed into Fabbrica Anonima Torinese Automobili (FATA) and pivoted towards automobile manufacturing.

Known for its luxury and sports cars, Aurea built its reputation on advanced engineering and design features, such as overhead camshaft engines. The 1920s witnessed the launch of several distinguished Aurea models, such as the Tipo 31, 41, 48, and 54, all boasting potent 6-cylinder engines.

In its prime, Aurea employed over 500 individuals, and the company focused on delivering finely crafted luxury vehicles to an affluent clientele. Unfortunately, the Great Depression devastated Aurea, leading to a steep decline in sales. Despite efforts to adapt by shifting to producing more affordable small cars, the company could not reverse its fortunes and went bankrupt in 1933.

During its 12 years of existence, Aurea produced approximately 1,800 cars. The brand symbolized Italy’s ambition to rival the luxury cars produced by France and England. However, it ultimately fell victim to the financial turmoil of the 1930s.

Presently, Aurea cars are cherished collectors’ items. They testify to the pre-war era’s exceptional Italian engineering and masterful custom coachbuilding skills.

Meaning and History

Aurea Logo History