Aurora Logo

Aurora LogoAurora Logo PNG

The Aurora airline logo is a great example of a minimalistic design that is so expressive that it doesn’t require any additional embellishments. The emblem speaks of endless development, improvement, and growth. The carrier is a leader in its region and strives to provide passengers with the best conditions and maximum comfort on board.

The company’s name, Aurora, is written in the logo’s center, reminiscent of the magical northern light, Aurora Borealis. This gives the impression that the company’s aircraft are traveling around the globe, breathing a magical atmosphere into their engines.

The logo’s symbol is the number “8” in the upper right corner, tilted to the left, and made in the same blue color as the company name. This figure symbolizes infinity, which refers to the endless possibilities that the airline provides to its customers.

Blue, which dominates the logo, is associated with reliability, professionalism, and calmness, Aurora’s main value. They strive to provide their passengers with comfortable and reliable flights worldwide. The Aurora emblem reflects its customer-centricity, professionalism, and safety values.

Aurora: Brand overview

Aurora is a subsidiary of Russian Aeroflot (51% of shares). It serves the Far East region. It was created by order of Dmitry Medvedev in 2013 from two regional airlines. The carrier’s fleet includes 19 Airbus, Bombardier, and Viking aircraft for local and international flights. The main airports are located in Vladivostok, Khabarovsk, and Yuzhno-Sakhalinsk.

Aurora Airlines was established in November 2013 as part of Aeroflot, Russia’s largest company. It was set up to strengthen Aeroflot’s presence in the Far East and improve air travel in this large, remote area.

They began flying on December 8, 2013, with a few planes and a schedule that connected important cities like Vladivostok, Khabarovsk, and Yuzhno-Sakhalinsk.

It grew rapidly in 2014 by adding new routes and increasing the number of flights. An important step was the creation of a head hub at Vladivostok International Airport, which helped connect Vladivostok with many other places in the Far East and beyond.

The next two years, 2015 and 2016, saw more growth. The airline opened new bases at Khabarovsk Novy Airport and Yuzhno-Sakhalinsk Airport, expanding its regional reach. It updated its fleet with new, efficient planes like the Airbus A319 and Bombardier Q400.

By 2017, led by CEO Konstantin Sukhorebrik, the airline had become a top regional airline in the Russian Far East. It started flying internationally to cities like Seoul and Tokyo, connecting the Far East with the wider world.

It has faced challenges, especially due to the global impact of the COVID-19 pandemic, and has had to cut flights and suspend many routes.

Despite these challenges, the company adapted quickly by implementing strict safety measures and focusing on essential domestic flights. As travel limits began to ease in 2021 and 2022, they slowly started rebuilding their network and frequency of flights.

Almost ten years after its founding, the company is still a key player in the aviation sector in Russia’s Far East. It has a broad network of routes and a modern fleet and is committed to serving its customers well.

Meaning and History

Aurora Logo History

The company’s logo has remained unchanged since its inception. Combining text and graphic elements forms an understanding of what the carrier does. Confident lines convince us of its reliability and professionalism. Elements are executed in one tone, associated with the sky and flights. Aurora is one of six carriers for which a common visual identity based on the company’s sign is being developed. Therefore, changes in the emblem should be expected soon.

What is Aurora?

A Russian airline that, by a 2022 decision, will become the center for the unification of all Far East carriers into a single enterprise, Aurora Regional. Six companies will receive a common visual identity, which Moscow designers are working on. Aurora’s aircraft fly in 30 directions: in the north of the country and beyond to China, Japan, and Korea.

2013 – today

Aurora Logo

The company’s logo includes the name and the infinity symbol in the upper right corner. The experienced British marketing agency Landor, part of the WPP Group, worked on the design.

The name Aurora was chosen in honor of the legendary Russian cruiser. The ship participated in the Russo-Japanese War and the First World War battles. However, it is most famous for a single salvo that signaled the start of the 1917 revolution. Interestingly, the cruiser was named after a sailing frigate distinguished in the Crimean War.

Aurora is also the Greek goddess of dawn. Therefore, the company’s name is associated with the sky. A taking-off airplane, like the rising sun, ascends to its zenith. Thanks to the carrier, the “dawn” will rise over the region, illuminating the most remote corners of the territory. People will be able to move easily and quickly between cities. Cold weather and snowdrifts will no longer hinder travel.

The famous name of the carrier did not appear immediately. Originally, the company was called Taiga.

The infinity sign consists of separate blue and white lines that symbolize runways. The loop has several meanings:

  • Closed circle. Airplanes fly along the same routes from point A to point B and back.
  • Round-the-clock and year-round operation. The airline has been working without a break since its creation.
  • Constancy and reliability. Aurora is recognized as the most punctual company in the region. No passengers have been harmed in the years of its existence.

The alternation of white and blue colors signifies the transition between day and night, takeoffs into the sky, and landings on the snow-covered ground.

Font and Colors

The blue color in the emblem symbolizes the sky, the airspace navigated by planes akin to large ships.

The shade is associated with technology and progress. The ability to fly in man-made vehicles speaks to the triumph of intellect and science. Aurora continues along the path of technological progress:

  • Regularly updating their aircraft fleet.
  • Ranking 4th in digitalization in Russia.

The color signifies professionalism. The company provides passengers with maximum comfort. On board is a free entertainment system, AirFi Venus Box, and there are opportunities to make purchases, order meals, use a baby bassinet, accompany a child, book a hotel, etc.

The letters of the name are rendered in the logo in a round, dark blue font. The round elements hint at the globe, telling of a desire to expand horizons to intercontinental travel.


Who owns the Aurora Airlines?

Aeroflot and the government of the Sakhalin region own the company. Aeroflot owns 51% of the company’s shares, which gives it control over major decisions and operations. The remaining 49% belongs to the Sakhalin region’s government, allowing it to have voting rights. Together, they meet the needs of national and regional travel.

What alliance is Aurora Airlines?

The company primarily operates in Russia’s Far Eastern region. Although it is not part of major global alliances, it has partnered with other airlines through codeshare agreements. These agreements will help expand its services to more destinations, offering passengers additional travel options.

Under a codeshare agreement, two or more airlines operate the same flight. One airline operates a flight, and others sell tickets for it. This arrangement helps them reach places they don’t fly directly to.

Has codeshare agreements with several carriers:

  • Aeroflot
  • Korean Air
  • S7 Airlines

These partnerships connect more people to a wider range of destinations, enhancing the travel experience for its customers, especially those based in the Russian Far East and traveling domestically or internationally.

Does Boeing own Aurora?

The company is part of Boeing, which acquired it because of its innovative work in aviation technology. It specializes in developing new aircraft types, autonomous systems, advanced propulsion technologies, and improved manufacturing processes. This acquisition will help Boeing leverage these advanced technologies in its larger aerospace projects.