Australia Post Logo PNG
A wide range of services and a willingness to go to the most remote points of the country to provide them – such a message is contained in the symbols of the Australia Post logo. The emblem shows that the department is always nearby, on the road, which makes it easy to solve all issues.
Australia Post: Brand overview
| Founded: | 1 July 1975 |
| Founder: | Government of Australia |
| Headquarters: | Melbourne, Victoria, Australia |
| Website: | auspost.com.au |
Meaning and History
Australia Post was established in 1975, but its history can be traced back to April 25, 1809, when the first colonial letter delivery service was introduced. After the unification of the colonies in 1901, the disparate postal systems became part of the Postmaster-General’s Department, which provided telecommunications services to the continent’s inhabitants. In 1975, the department was abolished, and special commissions took over its functions. Among them was the Australian Postal Commission, which later became the Australia Post.
As the postal service evolved, there was a need for a new positioning – more modern and appropriate to the era of e-commerce. Simultaneously, the visual identity had to preserve the brand’s heritage, contrary to the desire for progress. Therefore, if there were any changes, then they were minor.
What is Australia Post?
As its name suggests, it is a post office operating on the Australian continent. It has 4 462 branches and serves more than 10 million customers daily, providing several types of mail delivery: standard, courier, and express.
1975 – 1996
Pieter Huveneers was hired to create the first Australia Post logo. The artist played with the letter “P,” depicting it as a strip and a semicircle in negative space. The stylized “P” divides the red circle in two. The left side looked like half an oval, and the right had the shape of a horn, which heralds used in the Middle Ages.
The drawing was complemented by the inscription “Australia Post” located on the right in two lines. The designers made it black and chose a simple sans serif font for the design. The first letters in both words were in capital letters.
1996 – 2014
In 1996, the logo was based on a long red rectangle. In this case, the semi-oval and the pictogram were repainted in white, and “P” in red. Next to them was the name of the postal service. The word “AUSTRALIA” was written in small print. “POST,” on the other hand, immediately caught the eye because of the large letters and the stylized “P.” The same wordmark “POST” with an open “P” was created in 1991. Essentially, the designers took it and moved it into a rectangle to complement the circular emblem.
2014 – 2019
Australia Post redesigned again after acquiring StarTrack delivery service. The developers visually separated the horn symbol, removing the common base – the rectangle. But they put the icon in a red square, so it stayed white. Only the color of the inscription has changed, which turned out to be on a light background.
2019 – today
In 2019, Melbourne-based firm Maud revived the original Australia Post logo, created in 1975. Designers only slightly redesigned the typography, making the letters large and red. Before the rebranding, a survey was conducted in which executives and general managers took part. Experts learned the opinion of stakeholders and made up a business strategy based on the data obtained.
As part of the project, the designers gave the Pieter Huveneers horn a second life. The iconic symbol has returned to uniforms, signage, liveries, merchandise, automobiles, and burst into the digital world in its original form. It is now found in post offices across the country with a new wordmark. In the classic version, the inscription is on the left, but there is also a horizontal version, where the phrase “AUSTRALIA POST” is at the bottom.
The logo contains an icon in the form of a wind instrument previously used to signal a postman’s arrival. Messengers blew the horn when they brought mail or left the city. It was popular in the Middle Ages but has now lost its original meaning. This attribute has survived only as a traditional element of many emblems, including the Australia Post branding.
Australia Post: Interesting Facts
Australia Post, known officially as the Australian Postal Corporation, is a government-owned company that delivers mail in Australia. It started in 1975 but has roots in 1809 when the first post office opened in Sydney.
- Early Days: Postal services began in Australia in 1809 with the opening of the first post office by Isaac Nichols, a former convict, in Sydney.
- Nationwide Coverage: Australia Post serves everyone in the country, ensuring people in remote and rural areas can access postal services.
- Innovation: It’s been a leader in postal innovations, introducing the world’s first prepaid postage stamp, the “Sydney View,” in 1838.
- Beyond Mail: Australia Post is more than mail; it’s an essential part of Australia’s economy, offering retail, bill payments, logistics, and even banking services in partnership with over 70 banks.
- Digital Shift: With fewer letters due to digital communication, Australia Post now focuses on e-commerce, parcel delivery, and online services to meet modern needs.
- Eco-friendly Efforts: It’s working on reducing its environmental impact, using electric vehicles and bikes for deliveries, and aiming to be more energy-efficient.
- Stamp Collecting: There’s a philatelic branch for stamp collectors, issuing stamps that celebrate Australia’s wildlife, history, and culture.
- Postal Museum: Australia has a National Postal Museum that displays the postal service’s history, including rare stamps and historical postboxes.
- Extensive Network: It has one of Australia’s largest retail networks, with thousands of post offices ensuring everyone can access their services.
Australia Post has evolved from a simple mail service to a versatile organization, playing a key role in connecting people and supporting the country’s development.
Font and Colors
On logos 1996-2019 sans serifs from the Zurich family are presented: Zurich Condensed was used for the first word and a modified Zurich Extra Black for the second. In 2019, the designers decided to emphasize Australia’s importance, increasing the country’s name, equating it with “Post.” A custom sans serif font balances out the stylized “P” in a circle. It is very similar to the Brix Sans Medium created in 2014 by Livius Dietzel and Hannes von Döhren. A similar typeface is Neology Grotesque Regular. It was released the same year by Shinntype.
Both the inscription and the post horn are colored red. The rich shade # DD1223 is the foundation of Australia Post’s visual identity. It is complemented by white, which serves as the background and forms a “P” -shaped gap inside the circle.
Australia Post color codes
| Cadmium Red | Hex color: | #dd1223 |
|---|---|---|
| RGB: | 221 18 35 | |
| CMYK: | 0 92 84 13 | |
| Pantone: | PMS 485 C |
What is Australia Post logo?
The Australia Post logo is a combination of two important symbols. The first is the P seen in negative space. She conveys the first letter of the name of the postal service. The second is a horn. Previously, it was used for notification during the delivery of correspondence.
What font is Australia Post?
Australia Post logo lettering varies by year of issue. For a long time, it was performed with a grotesque reminiscent of Helvetica Heavy. The authors of the font are designers Eduard Hoffmann and Max Miedinger. They developed it in 1957.
Is the Australia Post symbol copyrighted?
The Australia Post symbol is not copyrighted because it only contains simple elements that are not considered original. Therefore, the sign is for free public use.
How is Australia Post funded?
She is self-financing. That is, it uses its assets for development and profit. Its sole shareholder is the government of Australia.
