Austro-Daimler Logo PNG
Austro-Daimler: Brand overview
Austro-Daimler was founded in 1899 as a subsidiary of the German firm DMG, which owned the rights to Daimler automobiles. The Austrian company was licensed by DMG to manufacture cars at its Wiener Neustadt plant according to designs provided by Daimler.
During the early years of the 1900s, Austro-Daimler produced many luxury cars and trucks under the Daimler brand, earning a reputation for high-quality products. The company successfully competed with other luxury car manufacturers in the Austro-Hungarian Empire.
Austro-Daimler became independent from DMG in 1909 but continued to use the Daimler brand name until 1916. When World War I broke out, the company adapted to it by focusing on the production of military vehicles and aircraft engines.
After the war, however, Austro-Daimler found it difficult to cope with economic instability, and in 1934, the company ceased production, ending a 35-year era of automobile manufacturing. During Austro-Daimler’s heyday, the company employed about 2,000 people, making it a significant representative of the Austrian automobile industry in the early 20th century.
Meaning and History
1899 – 1934
This automobile company had a unique logo depicting a stretched bowstring and a flying arrow. They symbolize the fast start and high speed of the car. The bow is directed to the left, and the arrowhead extends beyond the circle, demonstrating the manufacturer’s desire to move forward. The background is a small circle with a thin border that is wider on the left than on the right. There are two bold dots above and below the bow. The name is placed separately and is shaped like an arch. The letters are uppercase, large, wide, embossed. The inscription is shifted to the left. The emblem is monochrome.
A cold atmosphere emanates from the logo as if it is ready to disappear at any second. The arrow looks as if it wants to fly high and far. The circle in the background resembles a spotlight, directing all eyes to the bow and arrow. The letters look strong and sturdy as if they can’t get tangled up. It shows that the goal of this car company is to move fast and stay ahead of the curve.
