Autobianchi Logo

Autobianchi LogoAutobianchi Logo PNG

Autobianchi: Brand overview

Autobianchi was born in 1955 as a result of a collaboration between the bicycle manufacturer Bianchi, the tire company Pirelli, and the car manufacturer Fiat. The goal of the collaboration, which took place in Desio, Italy, was to create affordable small cars for the masses after World War II.

Autobianchi’s debut models, namely the Bianchina economy car and the Primula mid-size hatchback, gained considerable popularity in the 1960s. In 1968, Autobianchi came under the full ownership of Fiat. In the 1970s and 1980s, it became a testing ground for the development of Fiat’s small cars.

Models such as the short-lived Stellina roadster and the compact Y10 found a unique place in the Fiat portfolio. The A112 hatchback, a small but successful Autobianchi model launched in 1969, remained in production until the mid-1980s.

Despite its successes, Autobianchi was unable to maintain profitability. In 1995, it was incorporated into Lancia and ceased to exist as an independent brand. During its heyday, Autobianchi played a critical role as a manufacturer of Fiat small cars, offering distinctive models in the Fiat lineup for nearly four decades.

Meaning and History

Autobianchi Logo History

1901 – 1905

Bianchi Logo 1901

1905 – 1919

Bianchi Logo 1905

1919 – 1923

Bianchi Logo 1919

1923 – 1933

Bianchi Logo 1923

1933 – 1940

Bianchi Logo 1933

1940 – 1945

Bianchi Logo 1940

1945 – 1948

Bianchi Logo 1945

1948 – 1957

Autobianchi Logo 1948

1957 – 1959

Autobianchi Logo 1957

1959 – 1968

Autobianchi Logo 1959

1965 – 1968

Autobianchi Logo 1965

1968 – 1995

Autobianchi Logo 1968

1977 – 1995

Autobianchi Logo 1977

1985 – 1995

Autobianchi Logo

The logo of Autobianchi, an Italian-made family car, is based on a segmented black triangle. Inside it are two main figures: a trapezoid located on the diagonal and a small equilateral triangle. These figures form a large geometric figure with a white stripe in the middle, surrounded by three thin convex arcs. To the left of the emblem is the name of the company, written in bold letters with a slight narrowing. The font is uppercase Roman, with well-defined serifs. In two places, the serifs merge: at the junctions of the letter “A” with the letter “N” and the letter “H” with the letter “I.”

The logo is like a jigsaw puzzle; its shapes fit together, making it unique. The white stripe in the middle reminds you of a road that you want to drive on. The arches around the shapes give the logo an extra twist. The company name on the side resembles the signature, “Yes, we did it.” The letters are connected to each other in a very interesting way, and the whole name looks like a single work of art.