Auverland Logo

Auverland LogoAuverland Logo PNG

Auverland logo presents a remarkable visual narrative that directly resonates with the brand’s core values and products. The logo prominently features a cloven-hoofed animal with short horns, possibly a roe deer, known for its adaptability to varied terrains – from plains to high mountains. This symbolism echoes the company’s product range: all-terrain, armored, off-road vehicles that navigate through even the most challenging terrains with relative ease.

This stately creature stands on its hind legs, gazing to the right, embodying a sense of vigilance, agility, and grace. Its stance evokes images of resilience and determination – the same characteristics the company’s vehicles are designed to demonstrate. The roe deer, painted in ultramarine blue, is enclosed in a rectangular frame, emphasizing its importance and symbolic meaning.

To the upper left of the animal are three stripes colored blue, white, and red, mirroring the French flag. This aspect of the logo reaffirms Auverland’s national identity and pride. It subtly signals the brand’s commitment to upholding the French legacy of sophisticated design and technological innovation, even as it ventures into the challenging terrain of off-road vehicle manufacturing.

The combined symbolism of the agile roe deer and the colors of the French flag fuse create a powerful visual narrative for the Auverland logo. The logo communicates the company’s commitment to manufacturing vehicles as versatile and resilient as the deer in their logo. Like the deer, these vehicles can navigate gracefully through any terrain, demonstrating the brand’s dedication to quality and reliability.

The Auverland logo is a potent symbol that encapsulates the company’s mission and vision. By blending elements of the natural world with symbols of national identity, it projects a brand image that speaks to resilience, adaptability, and technological excellence – values that Auverland holds dear.

Auverland: Brand overview

Founded: 1980 – 2005
Founder: Francois Servanin
Saint-Germain-Laval, France
Auverland, a French car manufacturing company, was established in 1980 by Francois Servanin. Based in Saint-Germain-Laval, the company initially focused on creating lightweight off-road vehicles resembling military jeeps.

Throughout the 1980s and 1990s, Auverland broadened its scope to include producing tactical armored vehicles primarily for military and security use. Auverland vehicles, recognized for their robustness and durability, were utilized by French and international government agencies. Vehicles like the A4 model incorporated innovative safety features that improved the brand’s reputation.

In a major development in 2005, Auverland bought the Panhard brand, a respected name in the automotive industry, which had been dormant under the ownership of Peugeot. The acquisition led to a merging of brands, and Auverland began manufacturing armored and light tactical vehicles under the Panhard name.

The Panhard-branded vehicles continued to be produced into the 2010s until the company began to scale back. At the height of its success, Auverland had over 250 employees dedicated to creating specialized on-road and off-road vehicles before it fully transitioned to operating under the Panhard brand.

Meaning and History

Auverland Logo History