Aveda Logo

Aveda Logo PNG

The brand emblem is an example of harmony and completeness. The sign insists: for an excellent result, only preparations and cosmetics under the Aveda logo are enough. For each client on the shelves, you can choose the right kit.

Meaning and History

Although the company logo was not immediately adopted, it never changed. The same variant has always been used, thanks to which the brand quickly gained worldwide recognition. Moreover, according to the concept, the brand has a natural balance and enormous natural energy, which it shares with consumers. This is what the designers reflected. The visual identification mark came out complex but very significant.

What is Aveda?

Aveda – a cosmetics corporation from the USA. It manufactures products for hair, face, and body care and also owns specialized institutes where it teaches massage and the basics of cosmetology. The company was founded by Horst Rechelbacher in 1978. It now belongs to Estee Lauder Companies and is located in Minneapolis, Minnesota.

Font and Colors

Laconic elegance is what the logo conveys. The inscription itself plays the role of graphic elements. It is composed in such a way as to demonstrate the balance of beauty and harmony. Both A’s are identical to the inverted V shape because they don’t have an inner bar. Instead of horizontal stripes, dots are used that are completely black. This design trick made the logo truly personal.

All letters in the logo are in upper case. They are written in a non-standard typeface from the Sans Serif category – chopped, straight, with sharp corners. The letter “V” is depicted as a sign of victory, and the two “A” s mirror each other. The black and white palette adds austerity, confidence, and classic sophistication to the logo.

Aveda color codes