Aveda is a diversified brand from the USA. It offers various beauty products, including face and body treatments, makeup supplies, perfumes, and hair series. The brand was founded by Horst Rechelbacher and is now owned by Estee Lauder Companies. The official year of its appearance is 1978th.
Meaning and History
Although the company logo was not immediately adopted, it never changed. The same variant has always been used, thanks to which the brand quickly gained worldwide recognition. Moreover, according to the concept, the brand has a natural balance and enormous natural energy, which it shares with consumers. This is what the designers reflected. The visual identification mark came out complex but very significant.
Font and Colors of the Emblem
Laconic elegance is what the logo conveys. The inscription itself plays the role of graphic elements. It is composed in such a way as to demonstrate the balance of beauty and harmony. Both A’s are identical to the inverted V shape because they don’t have an inner bar. Instead of horizontal stripes, dots are used that are completely black. This design trick made the logo truly personal.
All letters in the logo are in upper case. They are written in a non-standard typeface from the Sans Serif category – chopped, straight, with sharp corners. The letter “V” is depicted as a sign of victory, and the two “A” s mirror each other. The black and white palette adds austerity, confidence, and classic sophistication to the logo.