Avene Logo PNG
In the emblem’s features, a composition is visible that has an ideal relationship to the skin. Therefore, cosmetics are perceived and absorbed perfectly. The Avene logo promises a great complexion, smoothing the skin and achieving even, flawless contours.
Avene: Brand overview
The history of Eau Thermale Avène began in 1736 in southern France, when a horse with severe dermatitis repeatedly bathed in a local stream near Avène-les-Bains and showed visible recovery. The Marquis de Rocozel investigated the water and, in 1743, opened the first baths for patients with skin conditions.
By 1772, the medical faculty of Montpellier officially recognized its therapeutic properties. In 1874, the French government granted the source public utility status. Earlier, after the 1871 Chicago fire, Avène water was sent to the US to treat burn victims, thereby expanding its reputation beyond France.
The site remained a small spa until 1975, when Pierre Fabre acquired it through Laboratoires Pierre Fabre. He launched long-term research involving hydrologists, microbiologists, and dermatologists to study the water’s composition and clinical effects.
After 15 years of research, a key issue was resolved in 1990 with the launch of the Avène brand and the renovation of the hydrotherapy center. Production was located at the source to preserve water properties. Early products included sprays, creams for sensitive skin, sunscreens, and corrective makeup.
Unlike La Roche-Posay and Vichy, Avène focuses on minimalist formulas with fewer ingredients. In 1996, the Tolérance Extrême line introduced preservative-free cosmetics.
In 2001, Cicalfate became a widely prescribed restorative cream in France. By 2003, expansion into China accelerated with support from Shiseido, and by 2015, revenue there exceeded €100 million.
In 2007, a dedicated Water Research Center opened on site. In 2009, D.E.F.I. sterile packaging was introduced. In 2013, the postbiotic ingredient I-modulia led to the development of the XeraCalm A.D. line for atopic skin.
Meaning and History
The Avene logo has remained consistent since its introduction to the general public. And there is nothing super original about it. It is a simple phrase, “Eau Thermale Avène,” without additional graphic signs. It is divided into two lines: the first two words are at the top, the third at the bottom.
The designers sought to convey the French charm of cosmetics while maintaining the font’s classic proportions. The lettering looks elegant, thanks to the combination of thin and wide lines. Serifs taper smoothly at the ends. The phrase “Eau Thermale” is depicted in capital print symbols. This differs from the word “Avène,” where all letters except “A” are lowercase.
What is Avène?
Avène is a cosmetic brand that offers skincare products based on water from silica-rich thermal springs. These products are suitable for sensitive and irritation-prone skin. The brand was created by the Bosset brothers (Pierre and Olivier), who own Pierre Fabre Laboratories. It was established in 1975.
The official color of the emblem is light pink. But other monochrome options are also used, mainly with a traditional black-and-white palette.
The cosmetics brand founder opted for a text logo to immediately give customers an idea of his products without misleading them or prompting speculation. And to still add flavor to the information and advertising logo, he decided to focus on color. The nude shade of pink is perfect for skin care products: it conveys softness, care, warmth, and elegance. The text is arranged in two lines: at the top, it says “EAU THERMALE” in capital letters, and at the bottom, in French, “Avene” with an accented “e.” The background is pure white to make it stand out in pastel pink.
Font and Colors
The developers chose a simple serif typeface for the logo. They are neat and small; therefore, they look harmonious and do not form a sharp transition from a narrow part to a wide one. Legs “R” and “M” are connected, just like “A” and “L.”
The logo’s color palette is unique; it inspires confidence and emphasizes care. To achieve this effect, the designers settled on a delicate pink powder, like the plumage of a graceful flamingo.