Avene Logo

Avene Logo PNG

In the features of the emblem, a composition is visible that has an ideal relationship with the skin. Therefore, cosmetics are perfectly perceived and absorbed. The Avene logo promises a great complexion, smoothing the skin and smooth, even contours without flaws.

Meaning and History

The Avene logo is consistent: it has never changed since it was introduced to the general public. And there is nothing super-original in it. It is a simple phrase, “Eau Thermale Avène,” without additional graphic signs. It is divided into two lines: the first two words are at the top, the third at the bottom.

The designers tried to convey the French charm of cosmetics while maintaining the classic proportions of the font. The lettering looks elegant, thanks to the combination of thin and wide lines. Serifs taper smoothly at the ends. The phrase “Eau Thermale” is depicted in capital print symbols. This differs from the word “Avène,” where all letters except “A” are lowercase.

What is Avène?

Avène is a cosmetic brand that offers skincare products based on water from silica-rich thermal springs. These products are suitable for sensitive and irritation-prone skin. The brand was created by the Bosset brothers (Pierre and Olivier), who own Pierre Fabre Laboratories. It was established in 1975.

The official color of the emblem is light pink. But other monochrome options are also used, mainly with a traditional black and white palette.

The cosmetics brand founder opted for a text logo to immediately give customers an idea of ​​his products and not mislead them or lead them into speculation. And to still add flavor to the information and advertising logo, he decided to focus on color. The nude shade of pink is perfect for skin care products: it conveys a feeling of softness, care, warmth, and elegance. The text is arranged in two lines: At the top, it says “EAU THERMALE” in capital letters, and at the bottom in French, “Avene” with an accent “e.” The background is pure white to make it stand out in pastel pink.

Font and Colors

The developers chose a simple serif typeface for the logo. They are neat and small; therefore, they look harmonious, do not form a sharp transition from a narrow part to a wide one. Legs “R” and “M” are connected, just like “A” and “L.”

The color palette of the logo is unique – it inspires confidence and emphasizes care. To achieve this effect, the designers settled on a powdered pink – delicate, like the color of the plumage of a graceful flamingo.

Avene color codes