Avengers – a series of films of the same name created by the Marvel cinematic universe according to the script Gaspar Saladino. The logo, dubbed “Big A,” debuted in comics in 1972.
Meaning and History
There are several versions of the action of different years, which are a continuation of each other. Each of them used a legendary emblem based on an earlier version when Avengers was still a book. In any case, the large letter “A” with the arrow to the right is well recognized in each logo. It was this style that was emphasized and deepened. And although the Marvel studio repeatedly changed it, he survived all the transformations, becoming the hallmark of fantastic action movies.
The film of this period is called “The Avengers.” The film has a basic version of the logo, reproduced in all subsequent series. Its characteristic element is a large “A” made in the capital font. The letter has an elongated front leg and a horizontal bar in the form of an arrow pointing forward. This technique denotes a movement – uncompromising, direct, and focused, which characterizes the main characters well.
On the bar is located “THE,” written in thin and small letters in upper case. Moreover, the first letter of the word “Avengers” is placed in an open circle – more precisely in a semicircle, adding dynamism to the logo.
Another feature is the distinctive mark “G,” in which the lower end has a sharp protrusion. The next design element is the middle planks of the letters “E.” Both of them are slightly cut and end with a sharp end. The name of the film company is written in white on a red background and placed at the top. All letters are made with a slight inclination to the right.
The action movie released last year is Avengers: Age of Ultron. His emblem remained the same, having received minor changes. For example, the “THE” and the metallic color were removed from it – now it is burgundy red, like the background of the word “Marvel.” In the capital letter “A,” a reflection was added at the top as if the sun was rising far away. It symbolizes the belief in good and gives hope for a favorable ending.
In 2018, the fantastic action game “Avengers: Infinity War” was presented. This time, the developers sacrificed part of the ring around the letter “A” and removed the bottom segment. Such a move made the title of the film more readable, but the font of the phrase remained oblique. But the word “Marvel” was clarified in the form of the prefix “Studios,” placed in an open white rectangle with black lines at the top and bottom.
The logo of the time is timed to coincide with the release of the film under the title “Avengers: Endgame.” The designers returned the lower part of the ring to which the letter “A” is inscribed. The word “Endgame” is in italics but is not very visible due to the gradient and color.
Other superhero logos
In parallel with the primary logo, there is the so-called internal symbolism – individual signs of the main characters. They appeared simultaneously with the base logo.
There are two options. One of them is a mask. She is characterized by a complex shape consisting of three elements: rectangular eyes, a white face, and a blackhead. The second symbol is a double triangle, taken in a ring.
Its brand mark is a tightly clenched fist of green color. It is inside a circle with a dark background.
The logo of this character is distinguished by a patriotic mood, which is emphasized by the colors of the American flag and the blue star located in the center. The number of rings varied from film to film, but this did not affect the heroic spirit of the logo.
The classic version is a massive hammer circled. The central element may have rays and a three-leaf flower. The handle is made in the form of a combination of oblique stripes – white narrow and gray broad.
This logo is in the shape of a red hourglass, which sometimes depicts a spider. The main part is placed on a black background and surrounded by a caustic yellow stripe.
On its emblem, there is a bow, replacing the crossbar in the capital letter “H.” The primary color is dark purple; the additional ones are white and black.
Font and Color of the Emblem
The name of the movie saga is made with an individual typeface, emphasizing the first letter. “A” is circled and provided with an arrow that replaces the connecting bar. The word is in uppercase and is written slightly to the right. The “G” has an additional notch that extends beyond the bottom border.
The color scheme of the logo can be either simple or gradient. It consists of black, gray with a metallic sheen, navy blue, red, burgundy, beige, and brown.