Avicii Logo

Avicii LogoAvicii Logo PNG

Tim Bergling, a DJ and producer, maintained his fame not only due to his talent. The Avicii logo is an integral part of the image of a global star and symbolizes stage capabilities, brutal performance, and unparalleled talent.

Avicii: Brand overview

Founded:2006 – 2018
Founder:Tim Bergling
Headquarters:
Stockholm, Sweden
Website:avicii.com
Avicii (real name Tim Bergling) is one of the most famous and talented DJs and music producers worldwide. Even after his voluntary departure from life, Avicii left behind tens of thousands of fans, and global stars who worked with him deeply regret that the young, talented man is no more.

Meaning and History

Avicii Logo History

In Stockholm, on September 8, 1989, Tim Bergling was born into a large, underprivileged family. Despite limited means, the boy was interested in music from an early age and helped acquaintances who were musicians and DJs for free because they taught him and allowed him to play various instruments. Everyone in his family loved music – his father adored Ray Charles’s songs, sisters listened to glam rock, brothers – hard rock, and a neighbor, who supported the boy very much, showed him the beauty of classical music.

As a teenager, Tim began writing his own songs. He once told journalists that as a child, like all boys, he was fond of video games and decided to write a remix for the soundtrack to the popular video game Lazy Jones. The game developers liked the single very much, and they provided Tim with a professional studio to record the song, which quickly became popular under the name “Lazy Lace.” A major production center became interested in the talented guy and signed a contract with him.

At 21, Tim was already a well-known singer. His singles “Seek Bromance,” “My Feelings for You,” “Levels,” and “Blessed” reached the top of Swedish and then European charts. Then, the guy performed under the pseudonyms Tim Berg and Tom Hangs.

The stage pseudonym Avicii was adopted in 2011 when he became the leading DJ in Stockholm. Tim said that this word in Buddhist philosophy means hell, where sinners go after death. Then, he came up with an original logo, which became part of his image.

Many global stars gladly performed with the handsome young man who wrote songs that excited the public. In 2011, he had his first tour across Europe. In 2012, a loud scandal broke out with singer Leona Lewis, who stole Avicii’s melody for her song “Penguin.” The plagiarism case went to court, and the singer was forced to recognize Avicii’s authorship. This loud scandal added to his popularity.

In 2012, Avicii, in collaboration with David Guetta, wrote the song Sunshine, which was nominated for a “Grammy” award.

Then Tim’s childhood dream came true – he went on stage and sang his remix of the song “Girl Gone Wild” with Madonna. The singer really liked the duet, and she invited Avicii to do a separate show with him. But then the preparation for it stalled for unknown reasons.

In 2013, Forbes magazine included him as one of the top 10 highest-paid DJs in the world – Avicii’s income was more than 20 million dollars a year. In 2016, the guy canceled all tours and retired.

On April 20, 1918, while on vacation in Muscat (Oman), Avicii committed suicide in a hotel room by cutting his veins. He left a suicide note explaining the reasons for voluntarily leaving life at the age of 28 at the peak of fame and being a very wealthy person. It turned out that for several years, the young man, who wrote cheerful, groovy music, was in deep depression, which he could not cope with.

At the end of 2018, Avicii posthumously took 15th place among the DJs of all time, according to DJ Magazine.

What is Avicii?

Avicii is the stage pseudonym of Tim Bergling, a Swedish DJ and music producer, born in 1989 and beginning his career in 2008. He became one of the most famous and popular DJs in the world of electronic music thanks to international hits like “Hey Brother,” “Wake Me Up,” and “Levels.” Tim struggled with depression and alcoholism for a long time and voluntarily left life in 2018, leaving behind an inspiring, creative legacy.

2008 – 2013

Avicii Logo 2008-2013

The debut logo is the basis for all subsequent variations, including the icon. It is recognizable in every stroke and tilt, as the developer interestingly played with the DJ’s pseudonym. The first two symbols look the same as if they are mirror figures flipped relative to each other. The letter “A” is used without a central bar, and “V” is slanted. The other characters also correspond to the chosen style: “C” looks like a slightly serrated circle, and all three “I”s are made as vertical stripes without dots.

2011 – 2018

Avicii Logo 2011-2018

The emblem was created in 2011 and plays on the musician’s pseudonym. It consists of two black triangles facing each other with their diagonal sides (hypotenuses). Avicii once registered under this pseudonym on social media, and when success came to him, he decided to take it as a stage name.

The two triangles are stylized with the first two letters of his name: one denotes “A,” and the other, flipped, denotes “V.”

2013 – 2018

Avicii Logo 2013-2018

In this version, designers adjusted the legs of the letters and used straight cuts instead of rounded edges. As a result, the word “AVICII” looks more brutal because each side of the characters represents an exactly cut plane. In addition, the right cut of “V” was made vertically, not horizontally, like the other characters. The developers also slightly thickened the letters, making them bolder.

Font and Colors

Avicii Emblem

Avicii uses the font Avant Garde Gothic from ITC as a visual reference, although some see more resemblance to Vermin Vibes 2 Soft and Vermin Vibes 2 White.

The first logo was aggressive in depiction, with sharp angles. But in 2013, on the albums “Wake Me Up” and “True,” the author put a softer and more attractive version and started using white and black colors and gray. Later, he used three variants of his emblem:

  • white letters on a gray background;
  • gray letters on a white background;
  • white letters on a black background.

The Avicii logo is recognizable and is an integral part of his image as a musician and DJ. It will forever remain in world culture, just like the music created by this talented man.

Avicii Symbol

Avicii color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

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