AWZ Logo

AWZ Logo PNG

The AWZ logo is crisp, stylish, and mysterious. Full of the strength of metal and the strength of oak. He speaks of speed and predicts prosperity and a stable plant position in the German automotive industry.

Meaning and History

The logo is made in the spirit of the emblems of the automotive industry and, like most of them, has a round shape. The sign resembles a wheel, which is very symbolic. The circle is great for placing on the hood or trunk of a car.

The two wide lines separating the “tire” indicate the meticulous attention to detail, concern for safety, and strength of all components of the machines from AWZ. The design embodies a kind of buffer, protection. Despite multiple trials, resale, and war, the company survived.

What is AWZ?

This automotive company, headquartered in Zwickau, Germany, played a significant role in the history of German car manufacturing. The company specializes in producing passenger and commercial vehicles and operates under various names. Originating from the Auto Union enterprises, it became known for creating the recognizable Trabant cars, which gained widespread popularity in Eastern Europe.

In the inner circle, the inscription: VEB Automobilwerk Zwickau Zachsen.

• VEB indicates a socialist form of ownership and stands for Volkseigener Betrieb (People’s Enterprise).
• The combination Automobilwerk consists of two words: Automobil (car) and werk (business, enterprise).
• Zwickau is the city in the east of Germany where the plant is organized.
• Zachsen – the name of the production area – Saxony.

In the center is a fancy abbreviation from the first letters of the main part of the name: AWZ (Automobil Werk Zwickau). Placed one above the other, the letters resemble a high-speed spaceship. The symbol shows the progress and development of the automotive industry after the war. New cars were created from affordable and wear-resistant Duroplast material, the body’s shape was sporty, and the interior was trimmed with leather. The cars looked compact and fast.

The combination of letters is enclosed in a shell resembling an oak leaf. The shape embodies the durability, development, and rich experience that became the basis for creating the most popular European brand of the time, Trabant. The machine served for more than 30 years, which spoke of its high quality. And the queues for its receipt reached 15 years.

The curves of the sheet followed the contours of the letters and, in addition to the oak, resembled an unfolded and flattened car body, hinting at modern new materials.

Font and Colors

Gray and white are the main colors of the logo.

• Gray – a shade of steel and metal. It conveys the brilliance, strength, and strength of machines. Gray is the color of labor and constancy. Well-coordinated work of conveyors and assembly of machines stage by stage.
• White – shows a new period in the life of the old plant. Updating the manual, the line of cars. The body of the runabouts included many light shades.

The font of the inscription is simple, without serifs. Executed in capital letters, which conveyed impressive socialist plans, scope, five-year plans, and increased productivity.

AWZ color codes