Babor is a German cosmetics brand that produces luxury products and natural-based care products. It was founded in 1955 by Dr. Michael Babor, who launched his own patented formulation, a hydrophilic cleansing oil. A year later, its first office was opened in Cologne (Germany). In 1956, the company was bought by the doctor Leo Fosen, who established cosmetics production based on individual recipes. He moved his headquarters to Aachener Ortsteil Eilendorf.
Meaning and History
The founder of the trademark named it by his last name and developed the logo, and the new owner did not change it, leaving everything as it is – both the name of the company and the logo. Thus began the march around the world of an innovative manufacturer of premium cosmetics. Today his trademark is known in 70 countries of the world. It features the word “Babor” and a single rose stem.
Font and Colors of the Emblem
The combination of text and graphics looks very harmonious: a flower with a high stem is located in the background “O.” He divides it into two identical halves in the form of brackets or arches turned to the side. Above the letter is a rosebud consisting of an inflorescence and petals. The stem tapers downwards and has an oblique pointed cut. This flower was chosen for the emblem as a symbol of eternal beauty, luxurious appearance, and naturalness.
The developer used a classic serif typeface. Capital letters are distinguished by a harmonious combination of round and square shapes. The “O” sign carries a double information load – it denotes the brand name and conveys its concept. The color of the logo is simple – monochrome, in the form of a combination of black symbols on a white background.