Baby Einstein Logo

Baby Einstein Logo

Baby Einstein Logo PNG

Baby Einstein is a series of multimedia products represented by video programs, toys, cards, books, CDs, and attributes for interactive activities with babies. Its founder is Julie Aigner-Clark. Now the brand has grown into a franchise and offers products designed for the development of children up to 4 years old. These are household items, animal figurines, and dolls, which classical music by famous composers often complements. This includes short poems for children, written in an easy educational form, and animal sounds. The brand appeared in 1996 and was a mini-company until Disney Corporation bought it. It is now owned by Kids II, Inc. Its headquarters is located in Atlanta, Georgia (United States).

Meaning and History

Baby Einstein Logo History

What is Baby Einstein?

Baby Einstein is an American educational and entertainment project created in 1996 by former teacher Julie Aigner-Clark. Over time, it has grown into a multimedia franchise and now offers a variety of products for children: toys, books, CDs, materials for interactive activities, and more. Widespread popularity came to the brand after Disney bought it. Kids II, Inc now owns it. The head office is located in Atlanta, Georgia.

The iconic children’s franchise began with a video program developed by housewife and former teacher Julie Aigner-Clark. She loved introducing children to the arts, so she recorded an unobtrusive didactic material called I Think I Can Productions in her home in the Alpharetta suburb of Georgia. It was a kind of educational program that introduced the kids to classical music, household items, colors, poems, shapes, and other objects and phenomena.

The original video featured visuals and toys, complete with phrases, numbers, stories, melodies, and words in multiple languages. Subsequent commercials featured two daughters of the Clark family. Julie’s husband invested $18,000 in her project, which went to equipment to produce the info product and record video cassettes sold in the US, Australia, Asia, and Europe. In 1997, the startup was awarded by Parenting Magazine for Video of the Year.

As production costs rose and the product needed to expand the site, the family firm agreed to the offer from The Walt Disney Company and sold the business to them. This happened at the end of 2001. In 2002, the new owner renamed the brand Baby Einstein and slowly built it into a multi-million dollar franchise. As a result, programs, series, books, and toys appeared within its framework. But the project’s founder was not relegated to the background: she was named the year’s entrepreneur, and she was interviewed and invited to television. The Kids II corporation then acquired the product.

Since the development of the program continued constantly and was very active, it gathered several logos. They are made childishly to show the work’s content, themes, and focus and attract the target audience. A well-built identity led to a grandiose result: every third American family with children has at least one Baby Einstein product. His logos really cannot but attract because they are bright, unusual, and extraordinary. There are six in total.

1996 – 1998

Baby Einstein Logo 1996

The first logo set the stylistic tone for all others. He was used as the basis, and it was on him that the designers were guided when modernizing the visual identity. This is a playful symbol with the image of a child in round glasses and an attentive look. The boy’s eyebrows are raised in surprise, and the right tip of the closed lips is slightly extended to the right. The hair is drawn in the form of short vertical lines arranged chaotically to trace the analogy with the famous photograph of the physicist Einstein, where he has almost the same hairstyle. The character’s face was created using an inverted arch, at the ends of which two open mini-circles represent the ears.

Because the picture consists of simple stripes, it seems as if children drew the logo. However, this is not the case because everything is well thought out, and each element performs a marketing task. The brand name is also located here, decorated in a similar design. The characters are lowercase, jumping, of different heights, but confident and of the same thickness. They also imitate children’s styles. The colors of the letters add color to the emblem: red, blue, yellow, green, blue, pink, and purple.

1998 – 2007

The Baby Einstein Company Logo 1998

In 1998, two inscriptions were added to the Baby Einstein logo in small lowercase. The first is the “the” particle. She took the top position, fitting between the vertical lines “b” and “b” in the word “baby.” The second is “company.” This part is located at the bottom, covering the space between the “t” and “n” in the word “einstein.” The rest of the elements were kept – the multi-colored letters in the name, the smirk on the face, and the upraised hair on the child’s head.

2007 – 2013

Baby Einstein Logo 2007

Based on what we have, the designers introduced a new logo. The fact is that after Baby Einstein became the property of The Walt Disney Company, she decided to work on her identity. The result was combined: the authors added a trapezoidal screen and placed the owner’s emblem on it at the top. In addition, they made the font bold, increasing the color and width of the letters. The additional inscriptions “the” and “company” disappeared, but the face of a smiling boy with glasses and rearing hair remained unchanged. The designers added translucent light gray shadows to it, just like the word “Disney.” A triple three-dimensional frame surrounds all elements.

2013 – today

Baby Einstein Logo 2013

In 2013, Baby Einstein got a logo still in use today. It has a completely redesigned concept: the face of a smiling child has been moved to the left, the font has been changed, and the trapezoid frame has been removed. The inscription is made in lowercase letters but a different design – more understandable and classic. The title still occupies two rows but has an interesting typographic feature. The fact is that the thickening at the end of the tail “y” from the word “baby” is also the dot of the “i” in the word “einstein” located below. And one more thing: the artists redrawn the boy’s face, which is why it received other features. They retained the colorfulness of the emblem.

2018 – today

Baby Einstein Logo

In 2018, a monochrome logo was adopted. It consists of the child’s face and the name of the children’s entertainment company. For the inscription, the developers chose a standard sans-serif typeface from the grotesque category.

Font and Colors of the Emblem

Baby Einstein Emblem

The Baby Einstein logo is designed in a childish style because the brand is aimed specifically at this segment of consumers. A key role in it is played by a multi-colored inscription, which contains almost all the colors of the rainbow. At least that was the case until 2013, the designers simplified the color scheme by removing pink and blue, which were hard to see. The modern version of the logo is the most minimalistic because its text is monochrome and more compact.

Baby Einstein Symbol

In early versions of the visual identity, the text part is in a typeface that looks like children’s scribbles. Firstly, it created trust in the target group of consumers. Secondly, it emphasized the entertainment and gaming focus of the brand. It was a one-of-a-kind custom headset created by Kimberly Geswein. Her name is Baby Einstein Regular. Then a systematized version appeared, but still, it was also drawn. The inscription in the modern emblem is made in standard printed grotesque.