BaByliss Logo PNG
The BaByliss logo, with its distinctive writing style, hints at the company’s direction. Curled in curlers, the name’s elements promise elastic curls to customers. The emblem shows that everything can be curled with company products, even letters.
The history of BaByliss began in late 1950s Paris, where stylists René Lelièvre and Roger Lemoine sought a more controlled way to curl hair. Existing tools relied on heat sources, leading to inconsistent results. Lelièvre developed a compact electric curling device in a small salon in Montmartre.
In July 1960, businessman Jean-Pierre Feldblum brought the device to market under the BaByliss name, possibly a reference to the initials of Brigitte Bardot. The company was officially registered in 1961 and focused on professional salons, where the tool gained traction for its predictable performance.
From the 1960s to the 1980s, BaByliss expanded its range to include dryers, straighteners, depilation devices, and steam equipment. The brand built distribution across Western Europe, and by the 1990s, nearly half of its revenue came from international markets.
At that time, companies like Conair and Remington dominated the US segment. In February 1995, Conair acquired BaByliss for about $38 million, adding roughly $150 million in sales to its portfolio.
Under Conair, BaByliss retained its French base in Montrouge and developed BaBylissPRO for salon use. In 2003, BaByliss for Men launched. In 2009, Conair acquired Coif’In, turning its Italian facility into a production hub.
In 2010, BaBylissPRO partnered with Ferrari engineers. The Rapido dryer, released in 2015, used a digital motor and weighed 399 grams.
Meaning and History
The trademark logo features the original name, which is believed to be related to Brigitte Bardot. This is indicated by two letters, “B.” For almost 60 years, the logo has not changed.
What is BaByliss?
BaByliss is a French fashion brand specializing in styling accessories. It was founded in 1961 by René Lelievre and Roger Lemoine, who invented the hair curling iron. Their hairdressing partner, Jean-Pierre Felblum, started selling it. Since 1995, the trademark has belonged to the American group Conair. The head office is located in Montrouge (France).
Font and Colors
The trademark uses a personalized visual identification mark in text format. The logo features the word “BaByliss” alongside various elements. Usually, it is the prefix “PRO” for a professional line of instruments, the word “Paris” for the company’s location, or the phrase “Get your look,” which is the brand’s motto.
The word is written in bold italic typeface. Uppercase and lowercase characters are harmoniously combined: both “B” are in uppercase, the rest of the characters are in lowercase. The emblem palette is contrasting: white letters are set against a black background, or vice versa, black on white.