Backwoods cigars hit the American market in 1973 when the President of the United States banned cigarette advertising. At that time, the public realized the dangers of smoking, so tobacco manufacturers tried in every possible way to regain their lost trust. One of the companies, known as the Imperial Tobacco Group, decided to act more cunning than the rest: it advertised not cigarettes but cigars. Moreover, marketers chose the target audience of people who led an active lifestyle and focused on the product’s naturalness.
Meaning and History
Backwoods Smokes have been manufactured at ITG Brands in Greensboro, North Carolina, since 2020. They are very popular among smokers because the manufacturer uses real tobacco leaves and does not add paper and glue to the casing. This is its main advantage, instead of alternative low-cost brands Dutch Masters, White Owls, or Phillies Blunts.
Because of the high quality, Backwoods cigars are common among Rastafarians who prefer “unprocessed” products without chemicals. Adherents of the subculture consider this brand one of the most natural and choose it, despite its high cost. In their opinion, such tobacco products are less harmful to health and destroy the lungs much more slowly than rolling with potentially dangerous chemicals.
When 100% natural cigars became popular, Backwoods Smokes decided to introduce new flavors to the line. He released versions flavored with bourbon, honey, wild berries, rum, grapes, and other additives. Regardless of the type, all tobacco products are packed in special sealed bags to preserve their freshness for a long time. The design looks rustic and fully matches the brand name. It has a Wild West vibe, though none of it reminds me of cowboys.
The Backwoods logo fits perfectly with this design because it looks like an old sign. Stylized red letters are placed on a white background and are curved in an arc. By the way, since 1973, this symbol has never changed, which indicates the brand’s commitment to historical traditions.
The Backwoods brand name not only resembles a sign but is also associated with the high quality of tobacco products. And its bright and attractive design makes cigars instantly recognizable and sets them apart from competitors. The logo designers used only the brand name without extraneous graphic elements. However, no additional decor was needed because the word itself is easy to remember. The inscription looks self-sufficient and emphasizes the uniqueness of natural products.
Font and Colors of the Emblem
The vintage “rustic” typeface used by the designers was created especially for Backwoods. It is similar to Aka Posse from AkaType, but the shape of the letters is slightly different. The cigar maker has adapted the typeface to its logo by changing the proportions. “B,” “K,” and “S” are stretched down, while the outermost characters are noticeably enlarged compared to the rest. All letters are capitalized, bold, and decorated with short triangular or rectangular serifs.
Original typography isn’t the only thing that catches your eye. To attract the attention of buyers, the brand owners have made the inscription “BACKWOODS” bright and colorful. The name of the tobacco product is completely red and appears on a white plate with a thin black outline. This color combination creates an advantageous contrast.