Badger Brewery Logo PNG
The Badger Brewery logo conveys the atmosphere of tradition and craftsmanship rooted in the historic brewery. It is tied to the story of a family that began with small-scale production, turning beer into a symbol of culture and connection. The design reflects a pivotal moment when the partnership of two families became a turning point, unlocking new opportunities for growth and product distribution.
Badger Brewery: Brand overview
| Founded: | 1777 |
| Founder: | Hall and Woodhouse |
| Headquarters: | Blandford St Mary, Dorset, United Kingdom |
| Website: | badgerbeers.com |
Initiated in 1777 by Charles Hall in Ansty, Dorset, Badger Brewery has a long and storied past. A significant change occurred in 1847 when Charles Hall’s son joined forces with George Woodhouse, laying the foundations for the enduring Hall & Woodhouse collaboration. Fast-forward to 1875, when the symbolic badger image debuted, and the establishment earned its colloquial name, “Badger Brewery.”
By the dawn of the 20th century, it was time for a larger, more advanced facility. A replacement brewery was constructed in Blandford St Mary and took its name from the iconic badger emblem. As of today, the enterprise has remained in family hands for more than two centuries and manages a network of over 250 taverns throughout southern England.
The brewery has gained a reputation for its extensive array of time-honored cask ales, such as Fursty Ferret and Tanglefoot. Badger Brewery has revitalized its visual identity in a nod to contemporary trends, featuring a modernized badger symbol and more streamlined packaging. Yet, at its core, the brewery remains committed to its heritage, producing its unique beers in Dorset, fusing time-tested brewing techniques with updated machinery.
Badger Brewery’s enduring legacy dates back to 1777, making it one of England’s oldest still-operating breweries. Rooted in Dorset for over 240 years and steadfastly family-operated, it continues to make its mark in traditional English ales.
Meaning and History
What is Badger Brewery?
This brewery, located in Dorset, England, creates unique ales that capture the spirit of the countryside and the traditions of British brewing craftsmanship. Signature brews like Tanglefoot and Hopping Hare are made using local ingredients and pure Dorset water from their wells, adding authenticity to their flavor. The brewery is distinguished by its commitment to crafting ales with distinctive characteristics — from deep, malty bitters that reflect centuries-old heritage to golden ales with citrus notes. Situated in historic Blandford St. Mary, the brewery also connects with local farms, sourcing ingredients grown on nearby lands.
Before 2018
2018 – 2023
2023 – today
The Badger Brewery logo is a visual symbol that combines the brand’s character with its long-standing traditions. At the center of the composition is a badger—an animal symbolizing resilience and natural energy. Its depiction is detailed: thick fur, a confident gaze, and a paw resting on the edge of the frame. The badger is positioned inside a white circle bordered by a bold black line. Its posture and rightward gaze convey a sense of forward movement and self-assurance.
The words “Badger Brewery” are displayed on the black border of the circle. Each word is rendered in a distinct font: “Badger” is designed in a classic serif style that adds elegance and highlights the brand’s historical heritage. At the same time, “Brewery” is written in a modern sans-serif typeface, evoking freshness and relevance. This contrast unites tradition and modernity, creating a visually engaging and balanced design.
On either side of the outer circle are “17” and “77,” marking the year the brewery was established. These elements are seamlessly integrated into the overall design, emphasizing the company’s longevity and stability without overwhelming the composition.
The emblem is executed in a monochrome palette, contrasting black and white to create a strong visual impact. Black adds depth and seriousness, while white refreshes the image, making the key elements stand out. This combination reinforces associations with craftsmanship and skill.
The badger becomes the true hero of the visual mark, symbolizing strength, determination, and a connection to nature. The detailed lines and precision of the forms convey the quality and attention to detail in every stage of the brewery’s work. The logo evokes a sense of reliability and authenticity, reflecting the brand’s character and approach to crafting its product.
