The Badger Brewery logo conveys the atmosphere of tradition and craftsmanship rooted in the historic brewery. It is tied to the story of a family that began with small-scale production, turning beer into a symbol of culture and connection. The design reflects a pivotal moment when the partnership of two families became a turning point, unlocking new opportunities for growth and product distribution.
Initiated in 1777 by Charles Hall in Ansty, Dorset, Badger Brewery has a long and storied past. A significant change occurred in 1847 when Charles Hall’s son joined forces with George Woodhouse, laying the foundations for the enduring Hall & Woodhouse collaboration. Fast-forward to 1875, when the symbolic badger image debuted, and the establishment earned its colloquial name, “Badger Brewery.”
By the dawn of the 20th century, it was time for a larger, more advanced facility. A replacement brewery was constructed in Blandford St Mary and named after the iconic badger emblem. As of today, the enterprise has remained in family hands for more than two centuries and manages a network of over 250 taverns throughout southern England.
The brewery has gained a reputation for its extensive array of time-honored cask ales, such as Fursty Ferret and Tanglefoot. Badger Brewery has revitalized its visual identity, nodding to contemporary trends, featuring a modernized badger symbol and more streamlined packaging. Yet, at its core, the brewery remains committed to its heritage, producing its unique beers in Dorset, fusing time-tested brewing techniques with updated machinery.
Badger Brewery’s enduring legacy dates back to 1777, making it one of England’s oldest still-operating breweries. Rooted in Dorset for over 240 years and steadfastly family-operated, it continues to make its mark in traditional English ales.
Meaning and History
What is Badger Brewery?
This brewery, located in Dorset, England, creates unique ales that capture the spirit of the countryside and the traditions of British brewing craftsmanship. Signature brews like Tanglefoot and Hopping Hare are made using local ingredients and pure Dorset water from their wells, adding authenticity to their flavor. The brewery is distinguished by its commitment to crafting ales with distinctive characteristics, from deep, malty bitters that reflect centuries-old heritage to golden ales with citrus notes. Situated in the historic village of Blandford St. Mary, the brewery also connects with local farms, sourcing ingredients grown on nearby land.
Before 2018
2018 – 2023
2023 – today
The Badger Brewery logo is built around the image of a badger, a symbol of persistence, strength, and loyalty to tradition. The badger is placed at the center of a white circle, surrounded by a wide black border. It is drawn in detail and depicted vividly: its paw rests confidently on the edge of the frame, and its gaze is directed to the right, evoking a constant pursuit of progress and forward motion.
The brewery’s name is positioned on a black band around the circle, with the word “Badger” set in an elegant, classic serif typeface, paying tribute to the history and heritage of brewing craftsmanship. “Brewery” is written in a more modern style, reflecting the company’s desire to stay current while remaining connected to its roots.
On either side of the central image are “17” and “77,” marking the year the brand was founded. These digits highlight the company’s long journey and connection to traditional craft brewing.
The color scheme is based on the contrast between black and white, where black conveys the company’s strength and reliability, and white represents clarity of perception and transparency of approach. The colors are harmoniously combined, reinforcing the image of traditional craft production.
The badger, the foundation of the emblem, symbolically represents the brand’s traits: strength of character, firmness of principles, and confidence in every step the company takes. This design naturally reflects Badger Brewery’s solid presence in craft beer.




