BAE Systems Logo PNG
The austere style in which the logo of BAE Systems is made has a practical value: it helps to promote the brand and win new markets. Thanks to the right tactics, the British group collaborates with representatives of many countries worldwide.
BAE Systems: Brand overview
| Founded: | 30 November 1999 |
| Headquarters: | London, England, UK |
| Website: | baesystems.com |
Meaning and History
The companies that laid the foundation for BAE Systems were great strategic and economic importance to England. Therefore, it is considered the successor to the most famous British platforms that have released a lot of innovative warships, airliners, and defense electronics. They own the world’s first VTOL short vertical takeoff/landing aircraft, the first Concorde supersonic airliner, the first Comet commercial jet, the first Harrier hopping airliner, and the innovative Blue Vixen radar, and much more.
British Aerospace was engaged in the manufacture of military and civil aircraft and defensive ground systems. It was the result of a merger between several British aircraft companies. Marconi Electronic Systems specialized in integrating military systems – both land and sea. Together they formed an advanced structure that raised the country’s defense industry to a new level.
What is BAE Systems?
BAE Systems is a world-famous company that represents the defense industry of the United Kingdom. It is engaged in producing advanced military equipment and supplies it to many countries of the world, including the USA, Canada, Australia, Saudi Arabia, Sweden, India, and so on. The corporation arose in 1999 due to the merger of British Aerospace and Marconi Electronic Systems. Its headquarters is located in London.
In its development, BAE Systems has replenished with other industry firms. It is a powerful international player whose strategy, products, and identity have not changed since its inception. The company logo is characterized by rigor and minimalism, but at the same time, it looks very bright. This testifies to its pressure in achieving goals, the desire for leadership, and the potential danger to competitors. And direct forms speak of high professionalism, that everything is accurate and honest with her.
The visual identity of this corporation is simple and concise. It is a horizontal rectangle – long and wide enough to fit a double name. The distance between the first and second words is minimal – so critical that if the designers moved them a little closer, they would merge. This impression is created due to the wide intraletter space.
The characters in the inscription are capital and bold, consisting of massive stripes. The height of the letters is the same everywhere, which equalizes the two halves of the name, even though the initial part is half as long. This design approach made it possible to obtain a harmonious balance of form and content. The only decorative element of the logo is color. The text “BAE Systems” is white, and the rectangle is light red. Therefore, it seems that the inscription appears on a contrasting background from the negative space.
Font and Colors
The typeface used in the logo is bold, strict, and sans-serif. It resembles TeeFranklin Heavy sans serif by Suomi Type Foundry, Franklin Gothic Raw Heavy by Wiescher-Design, and Plymouth Serial Black by SoftMaker. The colors of the BAE Systems emblem are monotonous, but they play a big role in reflecting its concept. It is a combination of bright red and white.
BAE Systems color codes
| Scarlet | Hex color: | #ff0033 |
|---|---|---|
| RGB: | 255 0 51 | |
| CMYK: | 0 100 80 0 | |
| Pantone: | PMS Bright Red C |
