Bajaj Logo

Bajaj Auto LogoBajaj Logo PNG

The Bajaj logo is progressive, sustainable, and stylish. The emblem indicates constant growth and development. The transport of the brand improved traveled more than one road.

Bajaj: Brand overview

Founded: 29 November 1945
Founder: Jamnalal Bajaj, Rogen Frias
Pune, Maharashtra, India

Bajaj Auto is a major Indian vehicle manufacturer with three factories employing more than 10,000 people. The Bajaj logo can be seen on motorcycles, ATVs, and scooters sold in 70 countries.

The company is part of a large Mumbai family corporation Bajaj Group (1926), consisting of 37 companies. Indian billionaire Jamnalal Bajaj founded it in 1945. Starting with the sale of foreign vehicles, it gradually switched to its production. To date, more than 40 million products have been sold.

Meaning and History

Bajaj Logo History

The Bajaj Auto logo conveys the company’s commitment to creating fast and sustainable modes of transport. It was designed by the famous Indian design bureau Elephant Design. It consists of a symbol and brand name.

What is Bajaj?

The world’s fourth largest Indian giant in the production of two and three-wheeled vehicles. Director and owner of the enterprise Rahul Bajaj (grandson of the founder of the group). The headquarters is located in Pune.

1979 – 2004

Bajaj Auto Logo 1979

2004 – today

Bajaj Auto Logo

The symbol resembles the halves of a bumper, which are folded in the form of a bird. It rushes forward parallel to the ground, depicting a moving car. The figure makes it clear that:

  • Brand products fly like birds. Motorcycles and auto rickshaws are quickly delivered to their destination.
  • Airflow blows over the driver. The company creates open modes of transport, and riders can enjoy the flow.
  • The company takes care of the environment. Using a bird as a sign draws an analogy between transport and wildlife, showing that the products organically fit into the surrounding space. Since 2022, the corporation has begun the production of electric vehicles.
  • The giant is constantly striving forward. Develops new prestigious models.

The bird is a stylized letter B – the first in the brand name. The manufacturer’s name is taken from the name of the founder, an associate of Mahatma Gandhi. Jamnalal Bajaj grew up in a foster home and belonged to the business-savvy Agrawal community. His roots and connections allowed him to start his own business. The letter B with the right part open tells: Jamnalal rose on his own, using what the world gave him.

Font and Colors

The color of the logo is blue. This is the color of many autorickshaws. Alludes to the blue spinning wheel of the flag of India. In the country, it is believed that the real color of the sun is blue. Therefore, the shade represents the rise to heaven. In the country, the company ranks 10th in terms of scale.

Blue is associated with wisdom. The experience and knowledge of Bajaj employees allow us to create modern and high-quality models. European manufacturers approach the company for joint work. The corporation helps English Triumph and owns KTM Racing and HUSQVARNA.

The font is a slightly modified Corporate Normal. All letters are not completed and have open areas on the left, which indicates a willingness to absorb new knowledge and develop.

Bajaj color codes

Celtic Blue Hex color: #006ad1
RGB: 0 106 209
CMYK: 100 49 0 18
Pantone: PMS 285 C