Barreiros Logo PNG
Barreiros: Brand overview
Founded by entrepreneur Eduardo Barreiros in 1954 in Madrid, Barreiros originally specialized in diesel engines and commercial vehicles. However, in the late 1950s, the company began producing small cars under licenses from French automakers Renault and SIMCA. This phase produced models such as the Barreiros 4/8 and Barreiros Torino, which were produced throughout the 1960s.
In 1969, Chrysler became a major shareholder in Barreiros, transforming it into the Spanish division of Chrysler Europe. Throughout the 1970s, Barreiros continued to produce Simca and Dodge models for the Spanish market under Chrysler’s control. However, the severity of accumulating losses forced Chrysler to merge Barreiros with its European divisions in 1978.
In its heyday, Barreiros employed more than 10,000 people in Spain and enjoyed high production volumes throughout the 1960s and early 1970s. Unfortunately, after more than 20 years in the automotive industry, the Barreiros brand gradually lost its identity and, by the late 1970s, had completely disappeared as part of Chrysler Europe.
Meaning and History
1969 – 1978
The cars, buses, and trucks produced by this Spanish company had a logo with a very stylish inscription. The inscription resembled a smooth cursive handwriting but with angular letters. All the glyphs were connected and lowercase, except for the first one: the “B” was not only noticeably different but also had a long stripe emphasizing the word “Barreiros.” At the bottom was a unique symbol resembling the number 8, visually divided in the middle by a vertical line. The emblem was colored black.
The italic style of the emblem resembled a signature in a fashion autograph, giving it a personalized and chic look. The large “B” stands out in the crowd like a boss, and the long stripe makes the name “Barreiros” stand out. That 8-shaped figure at the bottom is quite mysterious, like a secret code. The black color makes everything smooth and cold, like a night sky without stars.
