The Barreiros logo emphasizes the power of a major auto manufacturer. The infinity symbol encodes reliability and uninterrupted cyclical operation. The emblem displays the founder’s style and significant contribution to the company’s development.
Barreiros: Brand overview
Founded by entrepreneur Eduardo Barreiros in 1954 in Madrid, Barreiros originally specialized in diesel engines and commercial vehicles. However, in the late 1950s, the company began producing small cars under licenses from French automakers Renault and SIMCA. This phase produced models such as the Barreiros 4/8 and Barreiros Torino, which were produced throughout the 1960s.
In 1969, Chrysler became a major shareholder in Barreiros, transforming it into the Spanish division of Chrysler Europe. Throughout the 1970s, Barreiros continued to produce Simca and Dodge models for the Spanish market under Chrysler’s control—however, the severity of accumulating losses forced Chrysler to merge Barreiros with its European divisions in 1978.
In its heyday, Barreiros employed more than 10,000 people in Spain and enjoyed high production volumes throughout the 1960s and early 1970s. Unfortunately, after more than 20 years in the automotive industry, the Barreiros brand gradually lost its identity and, by the late 1970s, had completely disappeared as part of Chrysler Europe.
Meaning and History
What is Barreiros?
It is a Spanish automobile company known for manufacturing commercial vehicles, including trucks, buses, and agricultural equipment. Founded by Eduardo Barreiros, the company became known for its durable and reliable diesel engines. It also produced passenger cars, collaborating with international brands such as Chrysler, producing models under the Dodge and Simca names for the European market. Chrysler Europe eventually acquired the company, integrating it into a large multinational automobile corporation.
1969 – 1978
The Barreiros logo, displayed on the vehicles from this Spanish company, combines elegance and uniqueness. The logo features smooth cursive handwriting with angular letters, adding a modern touch. Each letter is connected, forming a continuous, fluid line.
The first letter, “B,” stands out in uppercase with a long horizontal stripe underscoring the name “Barreiros.” This design highlights the brand name and adds a sense of authority. The stripe draws attention, making the name memorable.
Below the inscription is a symbol resembling the number 8, divided vertically by a line. This figure adds intrigue and sets the logo apart from more conventional designs.
The emblem is rendered in sleek black, giving it a sophisticated and timeless look. The black color conveys professionalism and reliability, which is essential for an automotive brand.
The cursive inscription gives the logo a personalized and chic appearance, like a signature. This design choice imparts individuality and exclusivity. The large “B” commands attention, emphasizing the brand’s identity with clarity and strength.
The 8-shaped figure adds depth and meaning, enhancing the logo’s appeal. Combining the angular cursive inscription, the prominent “B,” and the mysterious 8-shaped figure creates a visually striking and rich logo.