BCG Logo PNG
The expression in the BCG logo underscores the importance of the consulting firm. Its confident and flowing lines convey the dynamism necessary for this business. Its style is distinctive, inviting, and memorable.
BCG: Brand overview
Boston Consulting Group began in 1963, when Bruce Doolin Henderson, a Tennessee-born former Westinghouse manager and Arthur D. Little consultant, was asked by Boston Safe Deposit and Trust Company to create a consulting unit for corporate clients. He started almost alone, in what he described as “a room with one desk and no telephone.” First-month revenue was $500, and Arthur Contas became the first full-time consultant in December 1963.
Henderson wanted the firm to avoid copying older consultancies. In 1964, he launched Perspectives, a series of short essays on business strategy sent free to executives. In 1966, BCG became the first Western strategy consulting firm in Japan when it acquired TFM Adams. That year, Henderson introduced the experience curve, showing how unit costs could fall as accumulated production doubled.
In 1968, the unit officially became Boston Consulting Group. Around 1968-1970, Alan Henderson and Alan Zakon developed the growth-share matrix, later known as the BCG matrix. It divided business units into “stars,” “cash cows,” “question marks,” and “dogs.” Mead Paper was the first client to use it, and by the 1970s and 1980s, it was reportedly used by nearly half of Fortune 500 companies.
By 1973, BCG had revenue above $7 million and offices in London, Paris, Munich, and Milan. Henderson began buying the firm out from the bank in 1974, and BCG became independent in 1979. He handed leadership to Alan Zakon in 1980. Later, BCG developed ideas such as time-based competition, completed its first project in China in 1985, and grew into one of the major global consulting firms alongside McKinsey & Company and Bain & Company.
Meaning and History
BCG was founded in 1963 by the head of the consulting division of The Boston Safe Deposit and Trust Company. It became part of it and a subsidiary department, whose duties included advising the bank’s clients. By the end of the year, the company had a second consultant (the first was Bruce Henderson). In 1966, the Boston Consulting Group expanded beyond the US by opening an office in Japan’s capital.
The firm’s separation from the parent organization began in 1974, when the founder first presented a project to transfer BCG shares into employees’ ownership. This allowed her to gain independence. This process was completed in 1979. The company is one of the top 3 largest consulting firms in the United States. Moreover, it adheres to a strict corporate policy, so there are only two logos in its history: the debut and the current.
What is BCG?
BCG (Boston Consulting Group) is a private consulting company in the USA. She promotes business development and deals with related issues. In particular, this service helps to create an effective management model and determine the best development strategies. The year of its creation is 1963. The founder is Bruce Doolin Henderson. The headquarters is located in Boston, Massachusetts. The company is international, with 90 offices in 50 countries.
1963 – 2018
For a long time, the consulting company used the logo with the classic spelling: all the letters in the name were capital, thin, and printed. Their only distinguishing characteristic was the bond. The symbols in the abbreviation were so close together that they were perceived as a single “construction.” They were decorated with sharp serifs that resembled straight needles. “C” and “G” overlapped in style and looked almost identical. The difference between them was only in the lower element, which is usually present in “G.” The extended version of the company’s name, “The Boston Consulting Group,” was typed in a similar font. The phrase went far to the right, so it was not aligned on either edge and began under the letter “C.”
2018 – today
In 2018, an updated logo was introduced, retaining the same concept as the first but with a completely different design. The only thing that unites them is the color: it is still emerald green. The labels are now rearranged, with the abbreviation “BCG” on the left and the phrase “Boston Consulting Group” on the right in three rows. Moreover, the article “The” disappeared from the name. The antiqua was replaced by the grotesque, thereby improving the readability of the text. At the same time, the letters “B,” “C,” and “G” became wider, getting a closer connection and a modern look.
Font and Colors
After the modernization, the debut logo became much more diverse, despite the presence of text in both parts. The fact is that the designers made a graphic element out of the abbreviation, tightly connecting the letters. The result is a multifaceted figure with smooth transitions between parts, which does not resemble a monogram.
The old BCG logo uses a sequin with sharp spikes. It is typographically similar to the Neuton Regular typeface or its free counterpart Neuton SC SC-Regular (both designed by Brian Zick). The lettering in the new logo is smooth sans serif, reminiscent of Durotype’s Neutro Demi font. The corporate palette remained unchanged at all times: green. But it was not a classic color, but it’s an emerald shade.