Beats is an American consumer audio brand that primarily offers speakers and headphones. She is also known as Beats Electronics LLC, Beats by Dr. Dre, and Beats by Dre. The company entered the market in 2006, being founded by Dr. Dre, music producer, and Jimmy Iovine, head of the recording studio. The place of its appearance is Santa Monica (California); the current location is in Culver City of the same state. Since 2014, the brand has been owned by Apple.
Meaning and History
The beginnings of Beats began with problems, or rather, with an attempt to solve them. The fact is that Jimmy Iovine hated two things: the theft of his products (piracy) and its distortion (poor sound quality due to bad headphones). The musician believed that he was robbed in this way twice. To avoid at least one misunderstanding and accurately convey to the listeners the feeling of what he was working on, the producer decided to rectify the situation on his own – to launch the production of headphones of the highest level.
First, he consulted with familiar celebrities, whose taste he trusted, and then opened Beats. The firm first partnered with Brisbane-based AV equipment manufacturer Monster Cable. After the end of the contract, she continued to develop and release goods on her own. Her debut product was Beats by Dr. Dre Studio. They appeared in 2008. Famous persons were involved in advertising promotion: performers of hip-hop and pop music.
Two years later, the brand was taken over by Taiwanese smartphone maker HTC, which bought a majority stake and wanted to make a name for itself. Therefore, the new owner did not restrict the company’s work in any way and left it with complete freedom of action. In 2012, the partnership between Beats and Monster ended, and the brand focused on making premium headphones for older people.
In 2014, Beats launched its streaming service and then became subordinate to Apple, which acquired it for $ 3 billion. Now it is a popular brand offering quality speakers and a wide range of original headphones. Their quality is beyond the competition regarding technical characteristics; therefore, a modest logo located on end is known to every musician and music lover. In order not to lose recognition, the company has never changed the sign of its identity.
The corporate logo is a minimalistic symbol with a double meaning. Graphically, it looks like a lowercase “b” – the first letter of the brand name, but in fact, it is an image of in-ear headphones. Noticing such an incredible similarity, the company owners did not want to change the logo since it perfectly solves two problems at once: it represents the company and denotes its product line. That is, it talks about who is producing what. This approach is the most successful example of marketing, so a modest badge marks every pair of headphones.
Officially, the iconic logo is painted red with a white line inside in the shape of an earpiece. It looks like a solid circle with “b” in it. The letter seems to be cut out and does not have a contour or a closing frame – it is freely connected to the external space, which is also very symbolic for the concept. In the center, there is a perfectly even circle of small size, denoting an in-letter gap. If it were not for the white vertical stripe, the emblem would have received the clear shape of the classic rondel. The Beats streaming service of the same name has an audio file button in the middle.
Font and Colors of the Emblem
Occasionally, the Beats by Dre logo is complemented by sleek, chopped lowercase lettering. The corporate palette consists of a combination of red and white colors. The first one stands for the background space; the second one stands for the earpiece.