Becherovka Logo PNG
Exclusivity and saturation of taste are contained in the symbols of the Becherovka logo. The emblem conveys the unchanging quality, the purity of the composition, and compliance with the high standards set by the brand’s creators.
The history of Becherovka began in Karlovy Vary, a major spa destination in the early 19th century. In 1805, English doctor Christian Frobrig developed a herbal formula for digestive issues and passed it to pharmacist Josef Vitus Becher. After two years of refinement, Becher launched the drink in 1807 as English Bitter, sold in his pharmacy.
Demand grew quickly among spa visitors, and exports soon reached Vienna, Munich, and Paris. In 1838, Jan Becher expanded production beyond аптечные продажи into restaurants and hotels. In 1866, Karel Laube introduced the flat oval bottle, and in 1867, a larger factory was built.
Under Gustav Becher, the brand gained international recognition, winning a Grand Prix in Paris in 1900. In 1905, the bottle turned dark green to protect the liquid, and by 1907, it reached its current shade. That same year, Emperor Franz Joseph I granted the title of imperial supplier.
In 1922, the name shifted from Karlsbader Becherbitter to Becherovka. Counterfeiting attempts led to legal disputes, including a case won in 1904. By World War I, exports covered Europe and parts of the Middle East.
After World War II, the Becher family lost control under nationalization in 1948. Production continued under state ownership, while parallel claims emerged in Germany.
During socialism, Becherovka remained a key export and appeared at Expo 67 in Montreal, where the Beton cocktail was introduced. After 1989, privatization began. In 1997, Pernod Ricard acquired a stake, resolving disputes by 1999 and reaching majority control in 2001.
A new design was introduced in 2003. In 2010, a modern plant opened in Karlovy Vary, increasing output. In 2024, Pernod Ricard sold the brand to Maspex Group.
Meaning and History
The logo belongs to a Czech company. The creator of herbal liqueur in 1807 was a German pharmacist, I.V. Becher from Karlovy Vary. In 1848, his son started producing this drink on an industrial scale.
The company was registered in 1890 by his son under his father’s name and became known as “Johann Becher.” But in 1945, all Germans were deported from the country. A family of entrepreneurs also fell under this program.
What is Becherovka?
Becherovka is an herbal bitter produced in the Czech town of Karlovy Vary by the Jan Becher liqueur distillery. The brand is owned by the French company Pernod Ricard. The alcoholic beverage was created by Josef Vitus Becher using 20 herbs and spices. It first appeared in 1807, originally named Karlsbader Becherbitter.
The company was nationalized, and the liquor’s name was changed. It became known as “Becherovka.” The Pernod Ricard Group acquired the brand.
The base of the logo is a black-framed rectangle surrounded by blue ribbons. It looks a bit like a medical label. The top line contains strict white letters with the brand name.
The lower band of the logo with a silver signature by Jan Becher. In front of the bottom element, there is a red monogram icon. It makes the logo three-dimensional by placing the year of creation in the middle of the rectangle.
Bottle labels have changed many times. But the very shape of the bottles and the color (green) remain unchanged. You can buy gift sets that include drinks with labels from different production periods.
Font and Colors
The emblem consists of two separately spaced elements. The first is the name, in white characters on a blue background, outlined by thin lines above and below. The second is an icon, a personal distinguishing sign of an alcoholic drink, in which the creator’s name is encoded. There is a figured key in the center with an openwork head and a shank in the form of a curved four. To its right and left are the initials of the brand’s founder, “J” and “B” (from Jan Becher). The monogram is on the round red badge.
The typeface is strict, smooth, sans serif, from the Sans Serif family. A distinctive feature is an unfinished line at “B” (its central deflection does not touch the front wall). Also, the letter “E” has irregularly long horizontal strokes. They also have an identical cut at the same angle.
The color palette is standard: dark blue and white lettering. The icon consists of white (icon) and red (background).