Becherovka Logo

Becherovka LogoBecherovka Logo PNG

Exclusivity and saturation of taste are contained in the symbols of the Becherovka logo. The emblem conveys the unchanging quality, purity of the composition, and compliance with the high standards set by the creators of the brand.

Becherovka: Brand overview

Founder:Jan Becher company
Karlovy Vary, Czech Republic

This is a unique drink with a peculiar taste. The herbal liqueur is popular for its therapeutic properties. For a healing drink, special small glasses are used.

It contains 20 herbs and spices. Nobody divulges the recipe. Only two representatives of the company know her. Every week they prepare miraculous mixtures, with further technology for making drinks.

Meaning and History

Becherovka Symbol

The logo belongs to a Czech company. The creator of herbal liqueur in 1807 is a German pharmacist I.V. Becher from Karlovy Vary. In 1848, his son started producing this drink on an industrial scale.

The company was registered by his son under his father’s name in 1890 and became known as “Johann Becher.” But in 1945, all Germans were deported from the country. A family of entrepreneurs also fell under this program.

What is Becherovka?

Becherovka is an herbal bitter produced in the Czech town of Karlovy Vary by the Jan Becher liqueur distillery. The brand is owned by the French company Pernod Ricard. The alcoholic beverage was created by Josef Vitus Becher using 20 herbs and spices. It first appeared in 1807, originally named Karlsbader Becherbitter.

The company was nationalized, and the name of the liquor was changed. It became known as “Becherovka.” The brand became owned by the Pernod Ricard Group.

The base of the logo is a rectangle with a black frame surrounded by blue ribbons. It looks a bit like a medical label. The top line contains strict white letters with the brand name.

The lower band of the logo with a silver signature by Jan Becher. In front of the bottom element, there is a red monogram icon. It makes the logo three-dimensional – the middle of the rectangle with the year of creation.

Bottle labels have changed many times. But the very shape of the bottles and the color (green) remain unchanged. You can buy a drink with labels from different production periods in gift sets.

Becherovka: Interesting Facts

Becherovka is a traditional Czech herbal liqueur known for its unique flavor and rich history, starting in the early 19th century. It’s a symbol of Czech culture.

  1. Start: Josef Vitus Becher first made Becherovka in 1807 in Karlovy Vary, a spa town in the Czech Republic. Originally a medicinal tonic, its recipe is a secret known to only two people at a time.
  2. Ingredients: Though the full recipe is secret, Becherovka is made with over 20 herbs and spices, like cinnamon and aniseed, creating its distinctive taste.
  3. Cultural Impact: In the Czech Republic, Becherovka is more than a drink; it’s a part of the nation’s heritage, often used as a digestive aid and in celebrations.
  4. Cocktail Use: Becherovka is great on its own or in cocktails, such as the “Beton” (Becherovka and tonic), proving its versatility.
  5. Making Process: The herbs and spices are soaked for a week, then distilled and aged in oak barrels, which is essential for flavor.
  6. Bottle Design: The green glass bottle, flat and unique, was designed to be stored on its side to keep the cork moist and maintain quality.
  7. Global Appeal: Becherovka is enjoyed worldwide. It is known for its herbal, bittersweet taste and as a representative of Czech tradition.
  8. Jan Becher Museum: In Karlovy Vary, the museum offers insights into Becherovka’s history and production, including tours of the original cellars.
  9. Seasonal Varieties: Besides the classic version, Becherovka sometimes releases limited editions, offering new takes on traditional flavors.
  10. Origins in Health: Initially marketed as a health tonic, its herbal mix was said to aid digestion and well-being, a notion that some still believe.

These points highlight Becherovka’s journey from a medicinal concoction to a celebrated part of Czech culture and mixology, emphasizing its historical and modern significance.

Font and Colors

Becherovka Emblem

The emblem consists of two separately spaced elements. The first is the name, executed in white characters on a blue background and outlined above and below thin lines. The second is an icon, a personal distinguishing sign of an alcoholic drink, in which the name of the creator is encrypted. There is a figured key in the center with an openwork head and a shank in the form of a curved four. To the right and left of it are the initials of the founder of the brand – the letters “J” and “B” (from Jan Becher). The monogram is on the round red badge.

The typeface is strict, smooth, sans serif, from the Sans Serif family. A distinctive feature is an unfinished line at “B” (its central deflection does not touch the front wall). Also, the letters “E” have irregular horizontal strokes in length. They also have an identical cut at the same angle.

The color palette is standard: a dark shade of blue and white lettering. The icon consists of a combination of white (icon) and red (background).

Becherovka color codes

Fire Engine RedHex color:#ce2129
RGB:206 33 41
CMYK:0 84 80 19
Pantone:PMS 185 C
Air Force BlueHex color:#002b83
RGB:0 43 131
CMYK:100 67 0 49
Pantone:PMS 2747 C
Dark GrayHex color:#b3b3b5
RGB:179 179 181
CMYK:1 1 0 29
Pantone:PMS Cool Gray 5 C