Beck’s Logo

Beck’s LogoBeck’s Logo PNG

Beck’s logo- the most renowned emblem of the legendary beer- reflects the unwavering quality, commitment to tradition, and history spanning over 145 years. Traditional symbolism and modern graphics embody the brand’s stability and its endeavor to keep pace with the times.

Beck’s: Brand overview

Founder:Brauerei Beck & GmbH
Bremen, Germany
Beck’s is a beer trademark that appeared in 1873. Its products are produced by Brauerei Beck & GmbH at plants in Bremen, Germany. Since 2001, the legendary brewery has been owned by the international corporation Anheuser-Busch InBev.

Meaning and History

Beck’s symbol

The iconic logo graces Beck’s bottles and aluminum cans, reflecting the brand’s history of over 145 years. It combines traditional symbols and modern graphic elements. The “Beck’s” inscription is at the center, rendered in large font. The letters are white and bold, with short serifs. Dark shadows make them appear engraved right on the label.

The brand name is situated on a black rectangular ribbon, wrapping around an oval heraldic shield. Above it is the company’s emblem: a white key inside a small ornate shield. This references the famous Bremen Key, the city’s coat of arms. Next to it is a warning inscription: “Trademark registered.”

What is Beck’s?

Beck’s is a beer brand owned by the German company Brauerei Beck & Co. It falls into the premium segment and is brewed in accordance with the ancient Reinheitsgebot traditions. The range includes various types of beer, but the most famous product is the pale lager, made from yeast, hops, malt, and water. All alcoholic beverages are sold in characteristic green bottles, the label of which depicts a key.

In the lower half are two round medals and inscriptions: “Bier,” “Beer,” “Bremen 1874”, and “Philadelphia 1876”. The oval is surrounded by a wide red ring with the manufacturer’s name (Brauerei Beck & Co) and place of manufacture (Bremen, Germany). All elements are outlined by a double gray contour with two phrases: “Brewed and bottled by” and “Product of Germany.”

The key feature in the brand’s visual identity is the key to the brand name. The main symbol of the city of Bremen is placed on a red base at the center of an improvised double-edged shield. It has a complex shape – narrows in the middle and has a small indentation at the top. In addition, the two top corners are truncated, and the three lower ones are pointed.

The central element is a white key with black stripes. Its antique design indicates the manufacturer’s antiquity and the beer’s maturity. Abbreviated inscriptions are placed on either side of the shield: on the right – “TM.”, and on the left – “REG.”. The entire lower horizontal space is occupied by the large word “Beck’s.” The designers decorated it using serifs, strokes, and shadows, creating a 3D effect and making the center appear recessed.

Font and Colors

Beck’s Emblem

The developers chose the Serpentine Sans Serif font for the logo. Black contours on a white background make the letters seem hollow. This feeling is intensified by lines that underscore shadows, creating the impression that the edges of the signs are raised and the middle is recessed.

The logo’s palette is not multicolored – it’s limited to monochrome. The emblem uses only two colors, red and black, on a white background.

Beck’s color codes

RedHex color:#ff2d25
RGB:255 45 37
CMYK:0 82 85 0
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C