Beck’s is a German beer brand founded in 1873 by Lüder Rutenberg in Bremen. Since 2001, he has been a member of the Interbrew group and is the fourth-largest brewer in Germany.
Meaning and History
The Beck logo reflects a mix of internationality and brand tradition. Beck’s is a beer with more than 135 years of history, which is very clearly visible on its logo.
The logo design is emphasized by visual elements that are the brand logo, medals, and color combinations. The wordmark is enclosed in a red-silver oval frame with a black background to enhance the contrast.
The Beck’s color palette is based on red, black, and green colors with a custom white font. The closest font to the logo is Serpentine Sans Serif.
The key to the Beck logo is the reverse image of the key on the coat of arms of Bremen: Beck was founded and is based in this German city. The brand icon is located at the top of the logo to glorify the brand identity, which has been synonymous with beer quality and experience for over 100 years.