Bedford Logo PNG
Bedford: Brand overview
Founded in 1931 as a subsidiary of Vauxhall Motors, Bedford became a significant commercial vehicle manufacturer in the UK. Headquartered in Luton, England, Bedford quickly became a well-known truck brand, producing a wide range of light, medium and heavy trucks.
During World War II, Bedford played a significant role in contributing to the British war effort by producing a large number of trucks, ambulances, and other equipment. After the end of the war, the company expanded its horizons by exporting trucks to various world markets and venturing into the production of bus chassis.
In the 1960s, Vauxhall and Bedford were taken over by General Motors. Despite the change of ownership, Bedford thrived as one of the leading truck manufacturers in the UK until the 1980s. In 1986, General Motors decided to exit the Bedford heavy truck business, which was renamed AWD Trucks. However, the Bedford name was retained for the company’s small vans and pickup trucks.
By 1991, after six decades at the forefront of truck manufacturing, General Motors dropped the Bedford name entirely. During its heyday at the Luton plant, Bedford employed thousands of people and became a globally recognizable brand synonymous with British commercial vehicles.
Meaning and History
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1964
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After moving away from the symbolism of its parent company, Vauxhall Motors, truck manufacturer Bedford has opted for a unique style. The choice was a simple badge with its own name. The name was typed in capital letters and colored red. Each letter had a unique outline, giving them a sense of volume. Some glyphs were paired together, “E” with “D,” “F” with “O,” and “R” with “D.” On the right was a blue square with white lettering that read “GM,” an acronym for General Motors, which owned the brand through its parent company.
The combination of letters makes the logo look groovy like two friends holding hands. The red letters stand out like the cherry on top of an ice cream cone. The blue square that says “GM” is like the parent company’s seal of approval. It is a kind of mixture of old and new, family and independence.
