Beiersdorf Logo

Beiersdorf LogoBeiersdorf Logo PNG

The elements of the company’s emblem resemble the smooth curves of a body. The Beiersdorf logo is an example of elegance and beauty. Smooth, clear skin is the result of using the cosmetic conglomerate’s products. The shades of the emblem demonstrate development and keeping pace with time.

Beiersdorf: Brand overview

Founded:28 March 1882
Founder:Paul Beiersdorf
Hamburg, Germany
Beiersdorf is a German multi-brand company that owns several well-known brands. It owns famous figures in the cosmetics market, such as Nivea, Eucerin, and La Prairie, and also engages in the production of cosmetics for personal hygiene. The company was founded in 1882 and is located in Hamburg, Germany.

Meaning and History

Beiersdorf Logo History

The company has several original logos used to represent its visual identity. The earliest of the debut logos (after the change of business) dates back to 1935. Then, there were three more versions. All of them have one thing in common – text without graphics.

What is Beiersdorf?

Beiersdorf is a German multinational company involved in network marketing. It manufactures and sells adhesives, skin care products, and personal hygiene products under brands like Nivea, Labello, Elastoplast, Coppertone, La Prairie, and others. The company was founded in 1882 by pharmacist Paul Beiersdorf.

1935 – 1968

Beiersdorf Logo 1935-1968

The emblem of this period consisted of the company’s name written in semi-lettering by hand. The word “Beiersdorf” was placed on a long black line extending beyond its limits. On a dark background, there were two white inscriptions: “P. BEIERSDORF & CO.A: G. HAMBURG 30” and “EIDELSTEDTE RWEG 48”.

1968 – 1992

Beiersdorf Logo 1968-1992

After the redesign, the textual part was reorganized: developers placed it in the center, surrounded by two arc-shaped lines above and below. The result was an oval with pointed ends. Its edges are at the uppercase “B” and lowercase “f,” which received extended elements.

1992 – 2014

Beiersdorf Logo 1992-2014

In 1992, the management approved a new emblem. It consisted of the company’s full name, “Beiersdorf,” the abbreviation “BDF,” and four large dots. Designers changed the color of the letters from black to blue.

2014 – today

Beiersdorf Logo 2014-present

The modern version almost completely repeats the previous one, except for the abbreviated name and bold dots, which the designers removed. They also changed the font, choosing an almost identical font with rounded edges.

Font and Colors

Beiersdorf Emblem

There are no graphic elements in the logo except for the arc-shaped stripes, a long black line, and four large dots. But they did not play a significant role and thus existed for a limited time.

Beiersdorf Symbol

The main emphasis of the emblem is on the inscription, so each version uses a new font. One of the latest is Helvetica Neue Heavy, a sans-serif font. It is a joint development of Eduard Hoffmann and Max Miedinger and is released on Linotype. The color palette of the logo is minimalist: the first two versions use black and white, and the last one uses blue and white.

Beiersdorf color codes

Air Force BlueHex color:#1e347b
RGB:30 52 123
CMYK:76 58 0 52
Pantone:PMS 288 C