Beiersdorf Logo PNG
The elements of the company’s emblem resemble the smooth curves of a body. The Beiersdorf logo embodies elegance and beauty. Using the cosmetic conglomerate’s products can result in smooth, clear skin. The emblem’s shades show evolution and a commitment to staying current.
Beiersdorf’s history begins in Hamburg in 1880, when Paul Carl Beiersdorf bought a pharmacy and set up a small lab. Working with dermatologist Paul Gerson Unna, he developed a new type of medical plaster based on gutta-percha. On March 28, 1882, Berlin issued a patent, marking the company’s foundation.
Demand grew quickly, and Beiersdorf shifted fully to production, moving operations to Altona. In 1890, he sold the business to Oskar Troplowitz, when the company had 11 employees. Troplowitz mechanized production and, in 1892, built a factory in Eimsbüttel, which is still the company’s base.
With Unna’s guidance, chemist Isaac Lifschütz joined and discovered Eucerit, an emulsifier derived from lanolin. It allowed stable oil-water creams and led to Eucerin, later to NIVEA. The cream was launched in December 1911, though the trademark had been registered in 1905.
In 1909, Labello appeared as an early lip care stick. In 1925, NIVEA adopted its blue tin with white lettering. By the late 1920s, Beiersdorf operated over twenty production sites and went public in 1928.
The Nazi period disrupted governance in 1933, forcing Jewish board members out. After World War II, facilities were damaged, subsidiaries were lost, and many countries took NIVEA’s rights. Trademark recovery continued until the 1990s.
In 1936, Tesa was launched. 8×4 followed in 1951. The company acquired La Prairie in 1994 and Coppertone in 2011, and later sold Coppertone in 2019. Der Maxingvest AG, linked to the Herz family and TC, consolidated control of the shareholding.
Meaning and History
The company has several original logos used to represent its visual identity. The earliest debut logo (after the business change) dates back to 1935. It later had three more versions. All of them have one thing in common: text without graphics.
What is Beiersdorf?
Beiersdorf is a German multinational company involved in network marketing. It manufactures and sells adhesives, skin care products, and personal hygiene products under brands like Nivea, Labello, Elastoplast, Coppertone, La Prairie, and others. Pharmacist Paul Beiersdorf founded the company in 1882.
1935 – 1968
The emblem of this period featured the company’s name written in hand-drawn semi-lettering. The word “Beiersdorf” was placed along a long black line that extended beyond its limits. On a dark background, two white inscriptions appeared: “P. BEIERSDORF & CO.A: G. HAMBURG 30” and “EIDELSTEDTE RWEG 48”.
1968 – 1992
After the redesign, the textual part was reorganized: developers placed it in the center, surrounded by two arc-shaped lines above and below. The result was an oval with pointed ends. Its edges are at the uppercase “B” and lowercase “f,” which received extended elements.
1992 – 2014
In 1992, the management approved a new emblem. It consisted of the company’s full name, “Beiersdorf,” the abbreviation “BDF,” and four large dots. Designers changed the letter color from black to blue.
2014 – today
The modern version almost completely repeats the previous one, except for the abbreviated name and bold dots, which the designers removed. They also changed the font, choosing an almost identical font with rounded edges.
Font and Colors
The logo has no graphic elements except the arc-shaped stripes, a long black line, and four large dots. But they played no significant role and therefore existed only briefly.
The emblem’s main emphasis is the inscription, so each version uses a different font. One of the latest is Helvetica Neue Heavy, a sans-serif font. Eduard Hoffmann and Max Miedinger developed it together, and Linotype released it. The logo’s color palette is minimalist: the first two versions use black and white, and the last uses blue and white.