Beko Logo

Beko Logo PNG

Only forward and up! This company motto reflects the Beko logo. The emblem shows the desire for continuous development and improvement of product quality. The main focus is on the convenience and comfort of customers.

Meaning and History

Visual brand identity is simple and recognizable. The blue “Beko” lettering has been adorning branded products for many years. But its design changed once when the company decided to balance the graphic composition.

What is Beko?

Beko is a Turkish company that produces electronic goods and household appliances. It was established in 1955 and is named after its founders, Leon Bejerano, and Vehbi Koç, as the first two letters of their surnames were used for naming. The brand’s headquarters are located in Istanbul.

1967 – 1986

In 1967, Beko adopted the original logo with bold lettering in deep orange. The letters had wide legs and narrow connecting lines. They also had small elongated serifs and small inter-character spaces. For example, “K” was connected to “O.” In general, “K” was of great graphic interest: it was against the background of an isosceles triangle of orange color; therefore, unlike other signs, it was painted white.

1986 – 1993

Changes that followed in 1986 allowed for a modern logo that launched the era of blue in the Beko identity. The name of the company was in tall bold type. All letters except the first were in lower case. The stem of the lowercase “k” corresponded to the height of the capital “B.” Under the bottom was another inscription – the motto of the company. It was aligned with the top row, both right and left. The background was empty white space.

1993 – 2014

The brand name on the debut emblem is written in capital letters. For decoration, a square chopped font was used. Despite this, the corners at “E” and “O” are rounded.

2014 – today

The current lottery was developed by the branding company Chermayeff & Geismar & Haviv. Preparation for the redesign took four months. As Sagi Haviv admitted, the specialists faced a difficult task: to make the brand name harmonious. The old version lacked balance because B and E were closed, and K and O were open.

To solve this problem, the designers replaced the uppercase letters with lowercase letters. The current typography resembles the Myriad font, but the shapes of the printed characters are slightly different – especially the “b,” the round part looks like an exact copy of the “o.”

The word “Beko” is underlined with a diagonal line. With its help, the developers tried to convey the dynamics and energy. The color is also symbolic. The bright shade of dark blue reflects the brand’s focus on consumers between 18 and 35.

Font and Colors

The visual identity mark for this brand has always consisted of only a short text. The title is placed on a light background and is not supplemented by any figurative elements. Therefore, the Chermayeff & Geismar & Haviv studio designers played up the inscription in an original way, giving it a graphic expressiveness. The only detail is the wide oblique stripe at the bottom. It coincides with the lines of the letters, so it looks like a diagonal rectangle directed upwards at a slight angle.

The inscription in the new version of the logo is made with an individual typeface. The characters are in lower case. They are sleek and streamlined, except for the “k,” which has three sharp corners. The heights of the legs “b” and “k” are identical, so the first letter is perceived as shorter than it is. Sans Serif font is used for the inscription – chopped, grotesque.

The color of the emblem depends on where it is placed. On official labels, promotional materials, and documents, the letters are blue, and the label on the equipment is black or three-dimensional, with a chrome effect.

Beko color codes