Bentley (full name Bentley Motors Limited) is a company that manufactures and markets SUVs, racing cars, and luxury cars. It was founded by two Bentley brothers – Walter Owen and Horace Millner – in Cricklewood, North London. The company has existed since January 1919, and since 1998 it has been owned by the German Volkswagen Group. Its headquarters are located in Crewe (England).
Meaning and History
In the transition from two wheels to four, Walter Owen Bentley dreamed of designing and producing his cars. One day in 1913, he noticed an ordinary aluminum paperweight at the DFP factory. He decided that this metal was an ideal replacement for the cast iron from which pistons are made. The young man correctly thought that this would ease the weight of the machines and increase their speed. And he did it. Initial versions were used on aircraft engines during the First World War, increasing the maneuverability of aircraft.
Then, in the summer of 1919, the entrepreneur formalized the rights to Bentley Motors Ltd. and, a few months later, presented a car chassis of his design from a material that was innovative at the time. This laid the foundation for the famous brand, whose technique has repeatedly won rallies. Today, the most famous racing cars are believed to be descended from the legendary Bentley Speed Six and Bentley 4½ Liter, which gave birth to the sprint brand.
In a series of mergers, sales, and acquisitions, Bentley merged with Rolls-Royce. In 1971, the British government nationalized the largest automobile manufacturing structure and divided it into two firms. The first company is Rolls-Royce Plc (aerospace), the second is Rolls-Royce Motors Limited (automobile), which included a division of Bentley. Vickers, an engineering conglomerate, then took over the second firm. He, in turn, sold it to Volkswagen AG, which still owns it.
But an unpleasant incident happened with the intellectual property rights to Bentley’s identity. With the sale of Rolls-Royce Motors Limited and Rolls-Royce Plc, the aerospace company retained the rights to the logo and names. The automaker was forced to buy a license to use elements of its own visual identity. But this almost did not affect Bentley: the firm with the trademarks passed to the Volkswagen Group, which since 2003 became its sole owner.
Frederick Gordon Crosby designed the logo. He depicted a winged B on the badge. The white capital letter is centered on a horizontal oval, completely black. This is the only text element in the logo. Moreover, the in-letter gaps look like two round dies or like holes for valves.
There are wings to the right and left of the oval. They symbolize the flight of the founder’s dream to the heights of the production of cars, off-road and racing cars. In addition, the wings signify the high status of the brand and its products, which have soared high into the sky and out of the reach of competitors. Another explanation for the presence of feathers is a reminder of the company’s origins because it began with the aviation industry. Today, the brand is investing a new meaning in the winged icon: the unearthly potential that the manufacturer can achieve in the future. Either way, this decoration makes Bentley cars super-fast.
Experts even counted the number of feathers in the right and left wings. It turned out that their number is not the same because such a discrepancy brings good luck to racing cars. But in ordinary models, their numbers on the right and left are the same. Usually, there are different variants of the number of feathers – 10:11 and 13:14. In the standard version, they correlate 10:10. Above and below, the wings are connected by a thin strip. The emblem also has a semblance of a bird’s tail, consisting of seven feathers.
Font and Colors of the Emblem
The caption is used separately from the icon. And in it, there is a single text symbol – “B.” The capital letter, derived from the word “Bentley,” belongs to the individual category and is framed with miniature sharp serifs. They are visible above and below on the left side. All other elements are rounded.
The logo palette is monochrome, usually consisting of black and white. The first is an image, and the second serves as a background, although in the center, it is the opposite – there is a white symbol on a black oval. But this option is used only for advertising, business office, and other tasks since cars are marked with a colored logo. The space between the wings can be colored green or red. The first color is for racing cars; the second is for luxury models.