Bernie Sanders Logo PNG
The Bernie Sanders logo reflects the patriotic sentiment of his U.S. presidential campaign. It demonstrates a firm position, confident views, independence, and aspiration for great achievements. At the same time, soft features indicate the loyalty of the candidate and his readiness to reckon with the opinions of others.
Bernie Sanders: Brand overview
Bernie Sanders is the former mayor of Burlington, Vermont, an independent political activist with close ties to the Democratic Party. In 1996 and again in 2020, he ran for president from that party, but both times he came in second place. Sanders eventually became an ideological ally of Joe Biden and solidified his position as a self-proclaimed democratic socialist and leader of the progressive movement. He also holds the record for the longest tenure among independent members of the U.S. Congress, having served in the House of Representatives from 1991 to 2007.
Meaning and History
Bernard (Bernie) Sanders was born on September 8, 1941, in Brooklyn, New York, to a Jewish family that immigrated to the United States from Poland. He graduated from college in his hometown and from the University of Chicago in 1964 before moving to Vermont. There, he settled and began his political career. Before taking his first steps into public office, he worked as a carpenter and journalist. Bernie entered politics in the early 1970s, becoming a member of the Liberty Union Party. In 1972 and 1974, he ran for the U.S. Senate as an independent candidate but failed. From 1991 to 2007, he served in the U.S. House of Representatives as an independent candidate, setting a record for longest tenure among independents. Sanders ran twice in the presidential primaries, in 1996 and 2020, and came in second place both times.
What is Bernie Sanders?
Bernie Sanders is an American politician, left-wing independent public figure, leader of the progressive movement in the United States, the country’s top socialist, and one of Joe Biden’s key allies. He participated in the Democratic Party primaries in 1996 and 2020. He is the former mayor of Burlington and, since 2007, the senior U.S. Senator from Vermont. He also holds the record for the longest tenure in Congress among independents.
2019 – 2020
A well-designed and conceptualized logo, filled with ideological meaning and reflecting the candidate’s position, is a prerequisite for any election campaign. That is exactly what the logo of Bernie Sanders is for his presidential campaign in the United States. The logo consists of two parts: textual (main) and graphic (additional, supporting the concept of the main element).
- The lettering is the name of the primary contributor in mostly lowercase letters, except for the first letter, which is capitalized. All glyphs are smooth and soft: the only letter without curves is “i”; the others have them on at least one side. The letter “r” has a bold dot on the inner curve, and the top of the letter “i” is decorated with a small five-pointed star reminiscent of the star on the U.S. flag.
- The drawn portion consists of two parallel stripes below the word “Bernie.” They have a slightly wavy shape reminiscent of a flag waving in the wind. The fluidity conveyed by these lines is emphasized by their sliding silhouette and tapered ends. The upper element is blue, and the lower element is red. They are separated by a white space that repeats their wavy outlines.
Together, they form a unique symbol that characterizes a potential candidate for the U.S. presidency. In that campaign, Bernard (Bernie) Sanders came in second place behind Joe Biden.
Font and Colors
The Bernie Sanders logo is dominated by lowercase letters with clear rectangular serifs, which speaks of the unwavering position of the politician, his stable views, and his readiness to withstand difficulties. At the same time, the letters have a soft and rounded shape.
The main color chosen by the designers is blue, a shade lighter than the Navy Blue used in the American flag. The rest of the palette includes red and white, which are also very patriotic as they match the U.S. national flag. In general, blue represents hard work and justice, red represents valor and endurance, and white represents purity and freedom.
