The Berry logo is associated with the digital environment, blockchain, and fast connections. It symbolizes a company in which technology and interfaces have replaced traditional paperwork and business cards, creating a clear, user-friendly system.
Berry was created in South Korea by entrepreneur Han Ho-joo, a former director of Pico Co. Ltd. and CEO of Saenal Planning Co. Ltd. Vice president Juno Lee, a member of Seo Taiji and Boys, connected the project with the country’s entertainment industry and early K-pop history. The company planned a platform combining celebrity fandom, commerce, charity, and blockchain transactions.
In 2020, Berry issued the BERRY token through a dual-chain model. Its ERC-20 version traded on Ethereum, while the BEP-20 version ran on Binance Smart Chain inside BerryStore. Cross-chain conversion linked the two formats. BerryStore launched in September 2021 with celebrity auctions, concert tickets, fan meetings, NFT bonuses, and Lucky Box merchandise draws.
One auction sold a cap signed by rapper Lee Young-ji from the We Are One K-pop concert for 560,000 won, with the proceeds donated to charity. Berry used Proof of Donation Relationship, or PoDR, to connect user relationships with peer-to-peer blockchain transactions and record charitable activity. The platform aimed to make transfers between celebrities and fans transparent.
In 2022, BerryStore signed agreements with Discovery Korea and Hanteo Global for foreign users, appointed actor Kim Bo-sung as ambassador, and raised about $6 million from investors including BV Capital and Singapore-based EX Capital. Version 3.0 introduced DAO voting rights for BERRY holders. The token later traded on Gate.io, Huobi Global, and Bithumb.
Meaning and History
What is Berry?
A cryptocurrency exchange specializing in trading digital assets and tokens. The platform offers fast transactions and easy-to-use functionality, making it accessible to traders of all skill levels. It actively supports trading of DeFi tokens and rare altcoins, offering low fees and high liquidity. Platform registration is simple and free of complex identification procedures, making it attractive to novice users.
Today
The new logo for the Berry platform is centered on the letter B rendered unusually. It is a single, smooth, continuous loop of color. The symbol seems to live its own life, shifting from one shade to another and reflecting the idea of uninterrupted crypto asset exchange.
A mosaic structure fills the letter with deep, vivid colors. These include energetic shades of orange and bright yellow blending into calm green, blue, and even purple tones. The mosaic fragments create a bright gradient, giving the symbol a sense of volume and visual depth. To the left of the loop are three circles of varying sizes and shades that evoke digital particles and emphasize the platform’s technological spirit.
To the right of the symbol, the name BERRY is written in a large typeface. The letters are wide, solid, and geometric, without serifs or unnecessary details. The same bright mosaic appears within the letters, though warm red-orange tones dominate. The color linked to the symbol unifies the composition. Below the main name is a smaller inscription, CRYPTO TRADING PLATFORM. It is written in a simple, strict typeface in a calm, solid orange color. The line clarifies the platform’s field of work and completes the visual image.
The combination of cool and warm shades, the brightness of the colors, and the polygonal texture creates a sense of a digital environment, dynamics, and innovation. The logo reflects Berry’s modern cryptocurrency trading platform character and highlights its technological nature and diverse services.



