Lendingtree: Brand overview
Founded: | 1996 |
Founder: | Doug Lebda |
Headquarters: | Charlotte, North Carolina, U.S. |
Website: | lendingtree.com |
Meaning and History
What is Lendingtree?
This online platform connects clients with banks, credit partners, and lenders. It provides a platform for clients to compare financial products from different sources, including credit cards, insurance, and loans. According to the company’s business concept, clients can receive competing offers for various financial services, including business, student, personal, auto, and mortgage loans. Instead of being a direct lender, the company acts as an intermediary, matching borrowers with qualified lenders based on their financial data. With more options and possibly even lower rates due to lender competition, this strategy aims to empower clients.
1998 – 2009
2009 – 2018
2018 – today
Lendingtree color codes
Squid Ink | Hex color: | #111f30 |
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RGB: | 17 31 48 | |
CMYK: | 65 35 0 81 | |
Pantone: | PMS 296 C |
Medium Sea Green | Hex color: | #05be78 |
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RGB: | 5 190 120 | |
CMYK: | 97 0 37 25 | |
Pantone: | PMS 3405 C |